Ever wondered how women search and share product information online? Statistic charts from eMarketer and reports from PopSugar and Radar Research will tell you exactly how. Interestingly, they also did a comparison between Gen Y and X women. Undoubtedly, Gen Y is more online savvy than X, especially in the social media segment. How women find information online From the graph below, it seems that online newspapers and magazines are the most popular source of product/brand information. With more people getting information through online news sites, could this spell doom for the newspaper industry? Search ...
Nov 11 2009
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The Future of Marketing [VIDEO]
![The Future of Marketing [VIDEO]](http://www.penn-olson.com/wp-content/uploads/2009/11/city-250x250.jpg)
Yes we are referring to social media, again. Many believe that it will shape the way advertisers push products to the consumers, at least in the digital world. Our previous video explained how social media is a simple shift in the way we communicate. With more people feeling comfortable in sharing their thoughts through status updates, blogs and videos, businesses have started to see an opportunity. And their latest interest? The mobile web. There you go: An increasing number of people using smartphones, which focus on the mobile web and applications makes mobile advertising ...
Nov 10 2009
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Burberry: The Facebook Trench Coat Campaign
According to Reuters, Burberry "hooked up social networking company Facebook to launch a website celebrating its trench coat." The website was launched to allow users to share images of them wearing Burberry trench coats. Users can connect to Facebook via Facebook connect while browsing, making it easier to comment, like and share the images. Just hours after the launch, its artistic and exquisite website design has received very positive response from users. While we mentioned that luxury brands might not consider social media as a marketing platform, Burberry has proven us very wrong. The ...
Nov 9 2009
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Marketing Spending in Recession Pays Off For Small Biz
During a recession, most companies are looking to cut costs. And the first thing they are likely to cut? Marketing costs. It seems like marketing is only something we should do when a company is doing well. A mistake? Possibly. Marketing could be the key to cushion recession hits. It could help your company cope with decrease product or service demand better than others in the same industry; and it can also help you come out of recession stronger than the rest. According to the “Small Business Marketing Health Check” report from Hurwitz ...
Nov 9 2009
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Virtual Goods: The New Online Big Bucks
Selling flowers online is such a hassle. From handling the flowers, wrapping to delivering, it is cost, cost and more cost. If you think selling e-books is one of the best ways to earn moolah online, wait till you learn about this relatively new term, virtual goods. If you have been playing Facebook's Restaurant City or Pet Society, you would have been exposed to these nicely designed virtual products. Paying a dollar allows you to buy your pet a nice dress or a quirky new furniture, making your playing experience a better one. While ...
Nov 6 2009
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LinkedIn 39, Facebook 33, Twitter 31, MySpace 26
For those who didn't catch Twitter's trending topics today, you might be curious about what these numbers mean. Anyone guessing median age? That would be right! The numbers represent the median age of users on LinkedIn, Facebook, Twitter and MySpace. Facebook is definitely aging as its median age increased from 26 in 2008 to 33 this year. We might have parents to blame for this! Twitter is on the other hand, aging backward with 33% of users age between 18 to 29 year old, a significant increase from last year. As you can see ...
Nov 6 2009
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The Social Media Revolution [Video]
![The Social Media Revolution [Video]](http://www.penn-olson.com/wp-content/uploads/2009/11/Social-Media-Banner-250x100.jpg)
Is social media a fad? Apparently not, according to this video, and it's being backed by strong reasons! It was explained that social media is causing a fundamental shift in the way we communicate. Some of the statistics might be overwhelming initially but they make absolute sense. Some useful statistics for businesses: • 25% of search results for the world's top 20 brands are links to user generated-content • 34% of bloggers post opinions about products and brands • 78% of consumers trust peer recommendations • Only 14% trust advertisements • Only 18% of traditional TV campaigns generate ...
Nov 4 2009
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Enterprise 2.0: 6 Things You Really Need To Know
The online world has been revolving around what most people often call, “web 2.0”. I would say this term is aging fast with overuse, but its fundamentals are still fresh up till today. These are the fundamentals that businesses should embrace to succeed online. But what are they? According to Andrew P. McAfee, enterprise 2.0 (web 2.0 technologies used by business) has 6 components: Search, Links, Authoring, Tags, Extensions and Signals. In short, SLATES. 1. Search To gain presence online, you can’t be invisible. Don’t expect consumers to spend time looking for you. You have ...
Nov 2 2009
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HOW TO: Manage A Social Media Disaster
We know how much you liked our 5 social media disasters and as much as our evil half likes to watch businesses suffer severe consequences of their mistakes (kidding), we will also like to know how to salvage situations like these. Most of the ideas I am going to share with you can be applied anywhere, not only in the social media world. There are basically 4 points to take note when managing a social media disaster. Read on! 1. Always listen, especially when you screw up on social media Listening is a 100% must ...
Nov 15 2009
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Oh Crap. My Parents Joined Facebook
Here I am, on a Saturday afternoon, getting entertained by this cool website, "My Parents Joined Facebook". It is a user generated website where people are able to share their "Mum-Dad-Facebook" experiences. For those of you who have yet to go take a peek, here are some teasers I find real hilarious! Oh and the video at the end is a MUST WATCH! Enjoy! 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Funny Video by The Onion (NOT REAL!)
Oct 31 2009
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STATS: Microsoft Ad Spending is 3x of Apple
Apple's half a billion dollar ad spending doesn't seem too much when you compare it to its revenue. Ad spending only takes up 1.3% of its total revenue and it is paid off tremendously with huge gains in brand value and sales. On the other end, Microsoft spent $1.4 billion, almost 3 times as much as Apple's ad budget. Even though Microsoft has its brand value way higher then Apple's, are the consumers convinced to buy its product? We know how cheeky Apple ads are, always poking fun of its rival. But people ...
Oct 30 2009
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BRANDING: Should Businesses Join The Social Media Rush?
Social media has much to offer in terms of building web traffic and awareness. But is it a must for businesses to engage in it? The answer is no. Perhaps it is pretty apparent since we don't see some of our favorite brands engaging in social media! Social media is fun and cool. But that could very well deter businesses from using them. Catch what I think about social media below. Social Media In An Association Map That is what I perceive social media to be and I believe it shouldn't deviate too much from ...
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