Over last weekend, we saw Verizon Wireless' "iDon't" ad campaign pointing out everything Android phone has that iPhone your phone doesn't. The wireless carrier, a joint venture of Verizon Communications and Vodafone, along with Motorola have developed a new phone, The Droid. The ad, with the tagline, “Everything iDon’t…Droid Does,” implies that the phone would be launching in November. But of course we don't expect iPhone fans to just sit there and watch their favorite brand get bashed. An Apple fan with the username, "Droiddon't", created a spoof of the original ad dissing ...
Dec 31 2010
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Social Media Marketing in The Rising Market, Asia [STATS]
![Social Media Marketing in The Rising Market, Asia [STATS]](http://www.penn-olson.com/wp-content/uploads/2009/10/asia2.gif)
Google CEO Eric Schmidt told us through his speech that the Chinese will dominate the web in the future. Not just the Chinese, but I think the whole of Asia is rising up in the booming days of social media. With such a big population and diverse cultures, how should businesses craft their messages to specific Asian markets? Firstly, how true is it that the juggernaut is rolling in Asia? Just by looking at the chart below, we can see the red block representing Asia's online population growing in the expense of Europe and ...
Oct 26 2009
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Businesses: “Twitter Costs Us $1.4 Billion”
Apparently, Twitter addiction has invaded the UK workplace. A survey conducted by IT services group, Morse has shown that people in UK spent 40 minutes per week on social-networking sites such as Facebook and Twitter. While many businesses have taken extreme measures to ban employees from Facebook, Twitter seems to be off the hook (or maybe not). But how many of us would believe the astonishing "destruction" that the micro-blogging giant could cause? BBC has explicitly stated that "Staff who use Twitter and other social networking sites while at work are costing ...
Nov 15 2009
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20 Hilarious Social Media Comic Strips
We know how much you love our weekend post on "20 Hilarious Twitter Comic Strips". We thank you for reading and sharing them. So here's another weekend and we thought you might like another 20 social media comic strips to last you through the week! 1. You're MySpace & I'm Facebook 2. Facebook birthday 3. Facebook not book! 4. Facebook Stalker 5. Facebook Diplomacy 6. OMG.. fail whale! 7. Who's not on Facebook?! 8. Following what? 9. Toddler Zuckerberg 10. Social media disaster 11. The social media "expert" 12. This is no tweeting... 13. Wikipedia knows it all! 14. No Blogging 15. YouTube ratings 16. Imaginary friends 17. ...
Oct 24 2009
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VIDEO: 86 Year Old On Gay Marriage Became A YouTube Hit
With social media, everyone has the power to make his or her voice heard. It's becoming easier with the improvement of technology and its widespread adoption. We have the power to change lives, fight for our country, punish wrongdoers and see our ideas transform into actions. Recently, we saw how Ben & Jerry's stood for Gay marriages through its Hubby Hubby ice cream. Today, we see a 86 year old WWII veteran with 4 children support the freedom to marry. Despite his feeble voice, Philip Spooner was able to make a strong and inspiring ...
Oct 23 2009
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uSocial Offers Twitter $500,000 To Host 24 Hours Advertisement
Who would be Twitter’s first advertiser? No matter who it might be, uSocial, a company that specializes in marketing products and services through the social-networking website, has already set the “market price” high. According to Telegraph, uSocial has offered Twitter $500,000 if it hosts an advert on its site for 24 hours. “While $500,000 may seem like a large amount to invest in one banner for one day, we believe that the investment will be more than worth it,” said Leon Hill, chief executive of uSocial. We do not know if Twitter will accept ...
Nov 15 2009
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Apple Mocks Windows 7 With Its Usual Style [VIDEO]
![Apple Mocks Windows 7 With Its Usual Style [VIDEO]](http://www.penn-olson.com/wp-content/uploads/2009/10/Apple-PC-Ads-250x250.jpg)
Another addition to the Mac vs PC commercial series - Apple mocks Windows 7 with its usual style. Apparently, Windows is always promising the same thing, but never quite delivered it. Will Windows 7 finally solve the real problems this time round? This 30 second clip highlighted Apple's marketing prowess once again. PC users should know and admit that there is a persistent problem going on with their OS, a problem Apple never failed to emphasize to its advantage. It made consumers think twice before making a purchase. Apple Hits Windows 7 With "Facts"
Oct 22 2009
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What Flickr Thinks About Social Media
If I ask you for a picture to convey what you think about social media, what would you pick? They say a picture can speak a thousand words but wait till they meet Flickr, where a million pictures are found. With a simple search for "social media", we can see what people from unique places, who speak different tongues think about social media. The ideas of social media can be warped or totally random, but they translate to what social media mean to individuals. Note how some people view social media with ...
Oct 22 2009
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Microsoft Bing’s Twitter and Facebook Social Search [Updated: Google Now In]
![Microsoft Bing’s Twitter and Facebook Social Search [Updated: Google Now In]](http://www.penn-olson.com/wp-content/uploads/2009/10/7215.Capture11-250x250.jpg)
According to All Things Digital (WSJ), Facebook and Twitter have both agreed to allow users' status updates to be searchable on Bing's search engine. Congratulations to our favorite social networking giants for another opportunity to push up their popularity to a higher level. However, is it good news to them and bad news for their valuable users? I'm sure some of us are worried about privacy issues after reading this. Is everything going to be on the search engine? The answer is yes but users might have the option to switch it off. ...
Oct 20 2009
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HOW TO: Allow Social Media At Work Without Reducing Productivity
This is the question isn’t it? The only thing that is stopping businesses from enjoying the benefits of social media at work is productivity risk. Unfortunately, I don’t have THE answer. But I do have some idea of how to go about achieving this goal. 1. Employer-Employee Relationships If your relationships with your employees are great, then you will have nothing to worry about. Genuine relationships are not formed overnight; but you can be sure they can last for a long time. With good relationships, employees will naturally want to work harder for you. That ...
Nov 15 2009
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20 Hilarious Twitter Comic Strips
If the last comic strip we shared about Dilbert's boss using Twitter wasn't enough to keep you entertained, don't fret! We have prepared TWENTY hilarious Twitter comic strips that will definitely make your day a better one. Most of them have depicted Twitter and our everyday lifestyle pretty well! Catch them below! 1. Twitter breakup 2. I may leave twitter 3. Twitter by day and Batman by night 4. What to tweet?! 5. Fail whale got scolded 6. Using Twitter to check on your mum 7. Will she follow me? 8. Tweet and shit 9. Husband and wife tweet 10. Twitter stalker 11. Twitter ...
Oct 17 2009
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STUDY: More Choices Are Not Better
A study showed that giving consumers too many choices might not be a good idea. While extensive (many) choices have proven to be appealing initially, they undermine the subsequent satisfaction and motivation of choice-makers. With these findings, what should companies or marketers do when it comes to promoting products and deciding how many choices to provide to consumers? Find the optimal choice set More choices does not equate to more sales anymore. Marketing research must be done to understand consumers’ preference for more or less choices. Also, monitoring sales carefully when increasing or decreasing ...
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