Flocations, a Travel Site for Adventurers

Flocations, a Travel Site for Adventurers

    Feb 2, 2012

SpellDial Wants to Make Phone Numbers History

SpellDial Wants to Make Phone Numbers History

    Feb 3, 2012

A Final Roundup of Startups in Asia Singapore

A Final Roundup of Startups in Asia Singapore

    Feb 6, 2012

Innova Tech is Going to Stop You From Losing Things

Innova Tech is Going to Stop You From Losing Things

    Feb 3, 2012

About Sarah Chong

Co-founder and editor of Penn Olson. A laid-back marketing student otherwise. Loves social media and twitters about everything! (yes even about the stranger who chants to himself) A huge Harry Potter movie fan who is extremely scared of geckos.

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STUDY: What Do Facebook and Twitter Users Want?

STUDY: What Do Facebook and Twitter Users Want?

Online ad network, Chitika found out from its own users what both Facebook and Twitter users want. Apparently, they want very different things! No prize for getting it right but Twitter users sure can’t get enough of news, with over 28% of Twitter’s traffic directed to news sites. Movies sites came up next followed by technology and medical sites. Over at Facebook, technology sites lead the way with 33% of the networking site referrals going there. Statistics Twitter Facebook What does this mean? If this piece of finding can be generalized to most users, then businesses would ...

5 Social Media Founders On TV [Videos]

5 Social Media Founders On TV [Videos]

Many of us have watched our favorite social media sites "grow up" and experience success. But no one could be more proud than their founders. Thanks to these brilliant people, we are able to enjoy social media and have it become a big part of our lives. Now if you missed them on the good old traditional media, the television, you know you can rely on YouTube. 1. Myspace - Tom Anderson It was just 2 years back when MySpace was the current Facebook. 2. Facebook - Mark Zuckerberg The youngest billionaire can be pretty ...

10 Awesome Twitter Backgrounds

10 Awesome Twitter Backgrounds

What makes a Twitter background attractive? Not only that, it has to be consistent with your brand regardless if it's personal or corporate. Below, you will find 10 backgrounds that are not just striking, but very in tune with their owners' image. A background can be cool, fun, colorful, effortless, beautiful and sexy, but what makes it good is when visitors want to stay at your profile a little longer. 1. @TomFelton 2. @KodakCB 3. @Starbucks 4. @Google 5. @ToysRUs 6. @MailChimp 7. @CocaCola 8. @CharityWater 9. @Studio3k 10. @Facebook Facebook's background may look plain but it is actually brilliantly suspicious. Check it ...

Is Facebook Lite Working For Facebook?

Is Facebook Lite Working For Facebook?

It has been slightly more than a month since the launch of Facebook Lite, a stripped down version of Facebook to serve areas where broadband connection speed is slow. But is Lite working for Facebook? Perhaps a simple study of Facebook's growth statistics can help us with the answer. According to Compete's data, Facebook has grown from 122 million to 124 million unique visits over the month of September. That is an improvement of 2 million visits! But can we credit this success to Facebook Lite? For the months of June, July and August, Facebook's ...

STATS: Facebook U.S Visits Increased By 194%

STATS: Facebook U.S Visits Increased By 194%

According to Hitwise, Facebook's year to year U.S market share (in terms of visits) increased by a whopping 194%! That almost doubled its Sept 2008 record. At the same time, Twitter enjoyed a year to year growth of 1170%, taking over Facebook's limelight again. This didn't come as much of a surprise since Twitter is relatively new in the market and has loads of room for advancement. Check out the full statistic below. Facebook Looking Good :) The future of not only LinkedIn but Facebook is looking good. Solid changes have always been made fast ...

Allegations On Facebook Picked Up By Other Media

Allegations On Facebook Picked Up By Other Media

A shop assistant was accused of issuing a receipt filled out with vulgarities instead of the normal details. The recipient was a foreign worker from China who didn’t know how to read English. He showed the receipt to his friend and asked him what it said. A volunteer that helps foreign workers was then informed. Angered by the remarks made, she confronted the sales assistant and posted the receipt on her Facebook profile. She told The New Paper, "I posted it on my Facebook profile so people could read it, know what happened ...

STUDY: 75% of Small Businesses Are Not Engaging In Social Media

STUDY: 75% of Small Businesses Are Not Engaging In Social Media

Despite the success stories of small companies engaging in social media, most companies do not see the value of it. According to a survey conducted for Citibank Small Business, 75% of small businesses revealed that they have not found social media sites, such as Facebook and LinkedIn helpful in generating leads or business expansion. 500 U.S. businesses with fewer than 100 employees were surveyed. It was also found that, to generate business leads and sales, • 25% are using more online advertising • 28% are using more email marketing • 42% have made greater use ...

A Walking Twitter Icon in Windows Phone Ad

A Walking Twitter Icon in Windows Phone Ad

Have you seen the walking Twitter icon in the latest Windows Phone commercial? It features several Windows icons, such as MSN, Office and Internet Explorer. To complete the set, a nice big blue Twitter icon made a special appearance as well. But wait, Twitter is not owned by Microsoft! We understand that Twitter is currently in talks with both Google and Microsoft. Perhaps the latter wants the micro-blogging site to be part of its family? Catch the video below.

3 Benefits of Social Media Use At Workplace

3 Benefits of Social Media Use At Workplace

It’s not hard to see why 54% of companies prohibited employees from social networking activities during work. You can’t just watch your employees spend more time on Farmville than their job, can you? The truth is if you manage it well, benefits of social media use (not for work purpose) can make the risk you take worth it. If you can’t think of any, let me help you with 3. 1. Employees can be your online ambassadors The emphasis is “can be”. It all depends on how much your employees love working for you. ...

5 Reasons Why Your Company Needs A Blog

5 Reasons Why Your Company Needs A Blog

Should your company start a blog? This question is a tough nut to crack. You might not need to fork out a cent but maintaining a blog can be enough to cause a nightmare. Either companies rather not think about it or they just don't see the true benefits of owning one. If the latter is the case, these 5 reasons should help clear some fog and get you the much needed nudge to start one. 1. It keeps your customers updated A blog is a great way to keep your customers updated. Every time ...

Funny: What Is A Browser?

Funny: What Is A Browser?

Before you snort at this question, think about the countless number of people who are strangers to this term. Most of us won't be able to survive without it, but that does not mean we know what it is. For most people, the first thing they see when they open up their browser is their search homepage. Who can blame them for mistaking Search Engines as Browsers? What Google did some time ago was to ask over 50 passersby; randomly picked out from Times Square, New York a seemingly simple question, "What is a ...

10 Creative DHL Ads

10 Creative DHL Ads

How many times have we said “wow” to a DHL ad? I have probably done that more than a dozen times. DHL's ads are mostly funny or striking at the very least. Today we shall see how they have been an inspiration to the advertising world. Here are some of the DHL print ads and commercials that have caught my attention. Some are simple yet vivid! Enjoy! Print Ads 1. Consider it DONE 2. If there's an address, we'll find it Amazon Desert Ice 3. If it is where it belongs, it was probably delivered by DHL 4. Broken China Fortune Cookie: ...

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