In a recent study conducted by The Nielsen Company, it was found that 18% of users start their search for new information on social media. Results for search engine came out more than twice of social media at 37%. While 18% may seem small, it is still considered significant for mediums that weren't built primarily for search. Nonetheless, search engines like Google definitely beat the hell out of social sites in terms of search friendliness. Check out the full chart below. If search engines are logically better for search, why are so many users starting ...
Oct 5 2009
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Women Rule Social Media?
It's official. Without us, social media sites will never grow this big. Brian Solis, an original thought leader of social media did a simple data collection, which was later used by Information Is Beautiful to prove women's social media domination! With the exception of Linkedin, YouTube, deviantART, Delicious and Digg, all other sites observed have women outnumbering men. Digg is the only "macho" site with 64% male users. Surprising? Some are not surprised by the result because women are generally considered to be more sociable than men. But there are others who did not expect ...
Oct 5 2009
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IBM, Google And A Cloud Challenge?
Seems like IBM is ready to compete with Internet giant, Google, as the new cloud computing email service provider. The service, called LotusLive iNotes is going to have an “aggressive" pricing of US$3 per employee per month while Google is charging slightly more than US$4. The higher price is justified by a higher value attributed to Google’s far bigger memory capacity and added features like word-processing and video. IBM is compensating that by emphasizing on simplicity and user friendliness. It has “Everything you need. Nothing you don’t.” The website mentions: “You'll have access to all ...
Oct 4 2009
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Twitter Not Credible? CEO EV Has A Plan
Twitter has managed to shape its branding from a “what you’re doing” social site to a real time news source (e.g. Iran Election). With blogging on the rise, news can be shared by anyone and is more viral than ever. But because of this very phenomenon, credibility issues are also surfacing. Issue of Credibility On Twitter, you can share unverified information, knowledge and news anonymously, or as anyone else. There are no gatekeepers to ensure accurate transmission of news. Co Founder Evan Williams (@ev) commented: "Anonymity was a key thing for the people there ... ...
Nov 15 2009
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eBay stopped UK Girl From Selling Granny Online
While most kids are out in the park playing with their dogs, 10 year old Zoe Pemberton put her 61 year old grandmother, Marian Goldall up for sale. I guess her grandmother's incessant nagging was too much to take, and with a laptop right in front of her, she came up with an ingenious idea of selling her granny on eBay. Zoe didn't bother to put a reserve price, describing her granny as "rare and annoying and moaning a lot." "I didn't know how much we'd get for her, maybe 99p," she said. Zoe ...
Oct 2 2009
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Marketers ALERT: Time Spent On Social Media Has Tripled
If you're in the marketing field, this is one statistic you should take note of. A study from The Nielsen Company shows that Americans are spending more time on social media sites like Facebook, MySpace, Twitter and blogs. Social media has captured 17% of Americans' total Internet time in August 2009, nearly tripling the mere 6% in August 2008. Marketers are unsurprisingly quick to ride on this behavior. Advertising spending on Facebook, MySpace and blogs has doubled from $49 million in August 2008 to approximately $108 million in August 2009. Social networking sites are ...
Nov 10 2011
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3 Successful Small Businesses on Social Media II
This post is part of the series – Successful Small Businesses on Social Media. So we have heard of big names like Starbucks, Dell and Whole Foods making their names even bigger on social media. We have also seen 5 great social media campaigns and best practices we can learn from. But are you truly convinced that social media can actually help small businesses? No? I thought so too. To help you see how it can work no matter how big or small your business is, I’ve found some great case studies of ...
Oct 16 2009
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2 More Google Wave Videos To Ease Your Excitement
The post with 5 videos to ease your Google Wave excitement was not enough to contain our enthusiasm. Thankfully, Google has uploaded two fresh videos about its widely awaited product, Google Wave. While waiting for Google to deliver the invite, why not sit back and enjoy the videos? It will give you a better idea of what Google Wave is all about. 1. Google Wave Overview 2. Google Wave: 15 features Check out our 10 Google Wave Benefits as well.
Nov 15 2009
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Pepsi To STOP Advertising. Well, Not Really
PepsiCo is well known for throwing out heavy advertising dollars. Despite it being a tradition rooted all the way back to the start of its intense rivalry with Coca Cola, CEO Indra K. Nooyi has concluded that anymore money spent on advertising will be considered a blatant waste. According to The Onion, a series of meetings was held over the past months before this mind blowing decision (at least for us) was made. PepsiCo released a statement to its shareholders declaring that PepsiCo is now "what it should have been all along: a ...
Sep 28 2009
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KISS: Social Media Strategy For Entrepreneurs
Many big corporations are already in the social media bandwagon and we can't say different for small business and entrepreneurs as well. Hmm... but with limited resources, how should entrepreneurs engage in this time consuming but very much needed marketing strategy? Fret not! We have come up with simple steps for you to follow. It doesn't guarantee you success but it sure helps keep you on the right track. The aim is to Keep It Short and Sweet! I'll be explaining each recommended tool and wrap up with a simple map for easy ...
Nov 15 2009
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5 Great Song Parodies By TomsterMusic
Monday is coming and many of you are probably feeling the blues. For me, I log on to YouTube to keep myself amused. YouTube is filled with creative remixes, and parodies are some of my favorites. I happened to stumble upon works by TomsterMusic, a great song parody maker on YouTube. His humorous parodies include songs sung by some of our favorite stars, Kelly Clarkson, Rihanna and many more. Check out 5 of my favorites below. If you like them, you can even buy Tom's parody CD for just $15.00 (less than 30 copies ...
Sep 27 2009
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Harry Potter Fans Delight: J.K Rowling on Twitter
To counter the many fake J.K Rowlings on Twitter, the genuine Rowling has caved in and joined the Twitter family. That will be the only reason why she is on Twitter, going to show how much a pain impersonation and cybersquatting are to many well known figures and brands. Harry Potter cast on Twitter includes Tom Felton (Draco Malfoy), James Phelps and Oliver Phelps (the Weasley twin brothers). However, Harry Potter fans on Twitter shouldn't be too happy just yet. J.K stated in 2 tweets that she is not going to be tweeting ...
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