Mirror, Mirror on the wall, Which is the stickiest of them all? It's not the mirror but Nielsen Netview that has the answer. And it says Facebook. It takes something special to hit a milestone of 300 million users and Facebook is currently the perfect role model for all websites in terms of web stickiness. In August, the average time spent on Facebook by each person hit an astonishing figure of 5h 18 mins. That's about twice of Google's 2h 46 mins average. See the table below. This does not mean that Google is not ...
Sep 24 2009
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STUDY: 84% Don’t Measure Social Media ROI
A recent study by Mzinga and Babson Executive Education revealed that 86% of the respondents from a variety of industries have adopted social media for work purposes. 57% of them use it for marketing purposes while almost 30% use it for customer service. It is always said that measuring social media ROI is essential for insights and accountability. But in reality, only 16% of respondents measure their social media campaign performance. In other words, 84% of the professionals are using social media ignorant to its effectiveness. Measuring social media ROI is tough ...
Sep 22 2009
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3 Problems With Yahoo Meme
Ever since we have started using Yahoo meme, we have written a review on it and also invited some of our readers to this new micro-blogging service. The experience for us has been refreshing but incomplete. Understandably, it takes time for new social media platforms to perfect their system and we're glad that Yahoo is open about it. There are 3 major problems that we feel Yahoo meme should resolve immediately. 1. Not made for conversations It seems like one to one communication was not considered when meme was planned. We have hardly talked to ...
Sep 19 2009
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Twitter Releases Project Retweet Sneak Peek!
We have been waiting for more than a month ever since Twitter announced Project Retweet. From Biz Stone's sketch, mock up and most recently, a sneak peek release, Twitter's new retweet platform has changed tremendously in terms of its appearance. Biz Stone's Sketch Announcement Mock Up Recent Released Sneak Peek According to the announcement, Twitter Retweet API is currently nearing its launch. Since some tweeps are assigned to test out this new feature, you may even catch some retweet features popping up on your page!
Nov 15 2009
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Burglar Forgot To Log Off Facebook. Got Apprehended
Jonathan G. Parker, 19 was one burglar who could multi-task. After breaking into a Martinsburg, West Virginia house and stealing 2 diamonds rings worth more than $3500, he had enough time to use the victim’s computer to Google “best escape routes”. If that's not enough, he also logged into his Facebook profile and updated his Facebook status that read, "OMG LOLZ brkin into sum1s house!" Well, guess what? He forgot to log off his account. Talking about smart. Not only did he get himself into trouble, he also indirectly exposed his accomplice who happened ...
Sep 17 2009
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STUDY: 20% Of Tweets Contain Brand Name
After examining (I would imagine painstakingly) half a million tweets, a group of researchers from Penn State found out that 20% of them contain a brand name. These "branded" tweets generally contain either requests for product information or responses to the brand. Starbucks and Dell, which have the highest engagement on the web, are probably two of the brands getting the spotlight from users. "People are using tweets to express their reaction, both positive and negative, as they engage with these products and services," said Jansen, associate professor of information science and technology ...
Sep 16 2009
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REVIEW: Yahoo Meme Put To Test
We have been using Yahoo meme for a few days now and as promised, we are going to tell you what we think about it. Twitter has set the bar considerably high for any new micro-blogging entrants. For meme, it's either impress the users or fail. We are going to make a head to head comparison between meme and Twitter but as usual, you have the final say to what you think and prefer. What's important is that you share it with the rest of us! Let''s get started! 1. Design & Layout Displayed ...
Sep 15 2009
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Yahoo Meme Is Here! Are You Invited?
Twitter-like Yahoo's Meme is out of the oven and invited users can now have a taste of this well designed micro-blogging platform. For those who are interested to give it a try, you may register your interest here. Nevertheless, a quicker way to gain access is through a friend's invite. Good news is, we have about 10 friends that we can invite. You may very well be one of them! Read on to see how you can be invited! Yahoo Meme Teaser Would Yahoo Meme be able to consume Twitter bird alive? 140 Characters Review Its ...
Sep 16 2009
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News + Insights: Facebook’s @ Tagging in Status Updates
Facebook has been quick to learn and adopt cool features introduced by other social media sites. It's "like" function for one, was inspired by FriendFeed, which it eventually acquired. Just 12 hours ago, we saw Facebook treating Twitter's @ tagging feature as its own. The feature has enabled Twitter users to tag their friends in their tweets and has become the natural way for one to one conversations. Being such a simple and yet brilliant communication method, it is no wonder Facebook finds it irresistible! How Facebook's @ Tagging Works Facebook's Engineer, Tom ...
Sep 10 2009
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Man to Google: I’ll Kill Myself If You Don’t Contact Me
A man threatened to kill himself in a thread posted on Google Adwords Help Forum. The man was frustrated by the fact that his ads were not running, thereby affecting his business, which he placed all his time and money into. Here's a timeline of the thread, with the man named indianmemo. September 5 His threat and desperate cries were posted in the thread. September 6 He posted an email he received earlier (Sep 3) from the Adwords team, which obviously did not provide him with a satisfying solution. September 7 A day later, the Adwords Help owner ...
Sep 8 2009
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Twitter & Facebook Fans Celebrate Grandma 104th Birthday
The older generations are often stereotyped as inadequate in online social networking. Great Grandmother, Ivy Bean from Britain is here to prove people wrong. She is also celebrating her 104th birthday in style today (8th September). She has only started using the Internet after arriving at Bradford care home 2 years ago. While some are resorting to buying friends on Facebook, Ivy Bean got to know thousands of online friends in a mere couple of months. She is currently reaching her 5,000 friends limit on Facebook and has over 30,000 followers on Twitter ...
Nov 10 2011
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3 Successful Small Businesses on Social Media
This post is part of the series - Successful Small Businesses on Social Media. So we have heard of big names like Starbucks, Dell and Whole Foods making their names even bigger on social media. We have also shown you 5 great social media campaigns and social media best practices from the giants and there are a lot that we can learn from their strategies. But are you truly convinced that social media could actually help small businesses? No? I thought so too. To help you see how social media can work no ...
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