![How Facebook Became Number 1 [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2010/06/facebook-icon-copy.jpg){kind=icon}
Since social networking sites are aplenty, what made Facebook so successful? We believe that it is because of its ability to replicate best practices and avoid failures of other sites. With about 500 million active users, Facebook continues to grow rapidly, expanding into countries with a dominant "rival" - such as Orkut in India. The infographic by Flowtown gives valuable details of how Facebook became the giant it is today, nowhere near slowing down. -
Jun 16 2010
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How To: Set Up A Professional Facebook Page
Facebook is huge in most countries, and definitely catching up in the others. For that very reason, companies are choosing to set up a Facebook page to promote themselves. But how do you make your Facebook page stand out? Setting up a Facebook page is easy, but making it professional is another story. If you are a beginner who is not satisfied with default tabs, and wordy content, I hope this post would help shred some light! But of course, I am not a pro myself. Part of my work in India ...
Jun 14 2010
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Social Media In Business [INFOGRAPHIC]
![Social Media In Business [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2010/06/social-media-100-250x96.jpg)
Facebook may be the biggest social-networking site but when it comes to business, Twitter seems to be the favorite; at least among the Fortune Global 100 companies. A whopping 65% of the Fortune 100 companies, own a Twitter corporate account. On the other hand, about half of the companies own a Facebook page and/or YouTube channel. Blogs are less well received with only one-third adopting content strategy, with a low average of 7 post per month published. Interestingly, one-fifth of the companies employ all 4 social platforms as part of their social ...
Jun 12 2010
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Social Gaming Market Expanding
Social gaming is gaining popularity among casual gamers and game developers. With attractive characteristics, it is not hard to see why. For the gamers, social games are free, easy to play, and very addictive. The social element just adds to the fun. For game creators, social games demand less time commitment. They can be launched in beta versions, and are easier and far cheaper to create. What's more, 80% of gamers are casual gamers. With the market maturing, social games are definitely getting more attention. Thanks to games like Farmville and Restaurant City, ...
Jun 11 2010
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The Social Media Landscape in India [INFOGRAPHIC]
![The Social Media Landscape in India [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2010/06/social-media-india-2.0011-250x250.png)
This post is part of the series, Social Media Landscape by Country; covering social media usage of users from specific countries, in an infographic. While students in the US are checking out their new roommates via Facebook, most students in Japan have hardly heard about such a platform. Social media might be a hot topic globally, but the tools and their usage might vary largely across countries. Hence, this series is conceived to help us understand (briefly) each country's social media landscape more specifically. Since I am currently working in India, the series ...
Jun 8 2010
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5 Nike ‘Write The Future’ World Cup Print Ads
Nike's 'Write the Future' viral ad has attracted over 12 million views in 2 weeks. Accompanying the viral video are 5 gorgeous print ads. The print ads are all snapshots of the video ad scenes, except that I don’t quite remember Robinho in it. The ads highlighted the key scenes of the video - heightening the World Cup enthusiasm and resonating with soccer lovers around the world. Most interestingly, Nike isn’t the official sponsor of World Cup, but that did not hinder its leverage. Brilliant. Change history with just one strike Arise, Sir Wayne The moment ...
Jun 7 2010
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What You Didn’t Know About Facebook [INFOGRAPHIC]
![What You Didn’t Know About Facebook [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2010/02/facebook.jpg&w=250&h=250&zc=1&q=90)
Many of us log into Facebook on a daily basis, sometimes even at work! But how much do we really know about it? Even if we knew the Facebook story, there must be some things we have left out. (For example, do you know that Starbucks has the largest Facebook following as a corporate entity?) Online schools has very kindly made an infographic to fill in those details. It's time for a little Facebook re-education! - More Facebook Infographics 1. The Facebook Story In An Infographic 2. Infographic: Facebook's Amazing Growth
Jun 5 2010
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More People Watch Funny Videos Than News
If you are a business thinking of creating a video online, a funny video should definitely be in your consideration set. Humor is one of the golden tickets to a viral video, and it is not difficult to understand why. According to a study by Pew Research Center, there are more people who watched funny videos on the web than those who watched online news. Half of respondents to the center’s survey watched funny videos online, up from 31% in 2007. News was the second most-popular category, with 43% of adults ...
Jun 3 2010
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Facebook Has 4 Times More Advertisers Now Than In 2009
Facebook advertising platform has offered what others cannot provide; a massive number of loyal users with precise social data targeting. With a powerful product, the social-networking site has aggressively opened offices around the world and doubled their sales people to preach their service to a growing global audience. The result is pretty encouraging. Businessweek reported that the number of advertisers has more than quadrupled since the start of 2009. In terms of ad statistic, Facebook could serve up to 1.9 billion impressions per day. Undoubtedly, Facebook has the asset and muscles to ...
Jun 1 2010
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Social Sites To Attract Two-Thirds Internet Users in 2014
Marketers alert: If your business isn't on social media, this statistic is certainly going to be worrying. According to eMarketer, social-networking sites are predicted to attract about two-thirds of the entire US Internet users by 2014. In fact, we can all feel the social media rush. Facebook and Twitter, two of the more prominent social-networking sites, all reported phenomenal gain in their user base recently. More impressively, Facebook has experienced an all time traffic high last month and was also reported to be the world's most visited site, with a number of page ...
May 27 2010
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Social Media Is Not Irrelevant To B2B Companies
The debate of whether social media is effective for B2B companies has existed for a long time. There are very valid questions about social media’s relevance to business, and its ROI. According to eMarketer, 46% of B2B respondents revealed that social media is perceived as irrelevant to their companies. Traditional marketing tactics were preferred, and even with social media engagement, 34% of respondents were not measuring ROI. While it is indeed harder to relate B2B companies to social media, there are huge opportunities to look into. Companies, such as Pipersport, are successful examples. Most ...
May 25 2010
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Social Media Is Nothing More Than A New Popular Tool
It all started from the birth of humanity. To communicate, we carved walls, created alphabets, and invented the printing press. Even till today, we are finding new ways to communicate, breaking geographical boundaries. The trending topic of the year, and the last, has been “Social Media.” But what is so special about it? As far as I know, it has helped Dell earn $6.5 million through one single platform, and brought Justin Bieber undeserved fame, well, at least in my opinion. But one thing they did right was to be where the ...
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