Congratulations @BritneySpears and @TheEllenShow for hitting the 3 million mark! The next one to hit the big 3 would probably be our favorite news network, @CNNbrk. @aplusk was the first to hit the big 3 and is still the top twitterer with 3.4 million followers. However, his days as Twitter king might soon be over as the gap between him and the runner-ups narrows. Ellen has already declared her wish for 10 million followers. Would another challenge be coming up? Britney Spears It was just 2 days ago when Britney played Twitter hide-and-seek with ...
Aug 26 2009
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CREATIVE Drink Driving Ads
Drink driving has been a constant problem in many countries. This urged advertisers to come up with creative ads that would get the message drilled into the audience's mind. Few would disagree that these ads are creative, but are they really effective? 1. Volkswagen: One is Enough Just like your accelerator, gear and steering wheel, one is enough if you want to drink. 2. Automobile Association of Singapore: Shattered Bottle Not everyone gets to pick up the pieces. If you drink, don't drive. 3. Parking Lot Guerrilla Ads Parking lots are hard to get, but I'm ...
Aug 28 2009
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Have Whole Foods Boycott-ers Won? [Video]
![Have Whole Foods Boycott-ers Won? [Video]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2009/08/Whole_Food.JPEG.jpg&w=250&h=250&zc=1&q=90)
3 days after our previous post on Whole Foods, its boycott group has grown from 23k to 28k fans. Meanwhile, two pro Whole Foods groups, "Support Whole Foods and Free Speech" and "I Support Mr. John Mackey and Whole Foods Inc" were set up; each with 3k fans. If you say numbers alone cannot dictate who wins, maybe the killer letter can. Flashback This "discussion" between Fox News host (Greta Van Susteren), boycott leader (Russell Mokhiber) and CEO Mackey supporters representative (Crystal Jones) is held last Friday before all the protests started in ...
Aug 28 2009
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@BritneySpears Fans Swarmed Times Square For Twitter Contest
Yesterday, hundreds of people gathered at Times Square to catch a glimpse of Britney Spears. The reason why she was there? To award a lucky fan front row tickets to her show last night at Madison Square Garden. Britney spent her day tweeting hints (mostly related to her songs) on where fans could find her. @larabuongiorno was the first to tell Britney’s clown, “I Seek Britney” and won 2 ringside seats to her show, The Circus. Other fans who made it there only managed to capture literally a glimpse of her as ...
Aug 25 2009
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11 CREATIVE Anti-Smoking Commercials [Videos]
![11 CREATIVE Anti-Smoking Commercials [Videos]](http://www.penn-olson.com/wp-content/uploads/2009/08/anti-smoking-icon.jpg){kind=icon}
They've used gross graphics, kids, fear, humor, sarcasm and lots of creativity to discourage smoking. While the effort is commendable, are you buying them? While I find all of the videos below entertaining and creative (explains the selection), only one (video 5) managed to leave a weighty impact. I guess fear works better for me. How about you? 1. Smoking Shortens Your Penis 2. Treat Smokers Better, They Don't Have Much Time To Live 3. Nico Breeze: The Secret Ingredient To Successful Parties 4. Dude, This Is A Sad Way To Die 5. Alexandra Is Coming ...
Aug 28 2009
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NEW: Businesses on Twitter will have Strategic Statistic Tools
By the end of this year, Twitter will have strategic statistic tools available for businesses on its site. This tool definitely comes with a price, which has not been discussed thus far. Co-founder, Biz Stone told the Venturebeat blog that these new accounts will include statistics and analytics, which will help businesses measure how effective their use of Twitter is. A handful of business accounts, not named by Biz are currently trying out this new statistical tool. Despite raising $55 million in venture funding and currently servicing 44 million users, Twitter is still ...
Sep 22 2009
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5 Common Mistakes When Measuring Social Media ROI
Okay, you have put yourself out there in the social media world, followed a few people, posted a few links and sparked a couple of conversations, what’s next? The reason why you first embarked on this journey is because you think it will benefit your business and bring you returns. The biggest mistake you can make in social media marketing is failure to measure these returns. We have seen how to measure social media ROI but what are some of the common mistakes that people make when measuring social media performance? 1. ...
Aug 23 2009
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Thanks To Social Media, You Are Being Watched By Employers
If social media can help you get a job, it can also get you into trouble. Recently, there are two interesting studies circulating around the web that showed the not too good side of social media. The first study involves the screening of potential employees via social media, and the second touches on how companies are discouraging usage of social networking sites. Study 1: Using Social Networking Site to Screen Potential Employees 45% of employers are reported to have used social networking sites to screen potential employees, a big jump from 22% last year. ...
Aug 28 2009
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Are you using Gmail? It’s Now The Top 3 US Email Provider
According to Comscore’s July statistics, Gmail enjoyed a 25% boost in visitors, making it the third largest web mail service provider. It was considered a close shave as it knocked AOL out of third position with 37 million visitors, just 0.6 million more than the latter’s 36.4 million visitors. Yahoo remains unthreatened by its rivals to be the top provider, bagging 106 million unique visitors in July. Expectedly, the number 2 position goes to Window Live Hotmail with 47 million visitors. Why Google Rocks There are many reasons that can explain Gmail’s success. ...
Aug 21 2009
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Newspaper: It’s not about Paper or Paperless.
The year 2009 may be the worst year yet for the newspaper industry. According to Newspaper Association of America, print ad spending has plummet down in the first quarter with a 29.7% decline. Online ad spending also suffered with a 13.4% negative change. While we see a transition online, some newspapers companies are still not looking too good. Is news no longer important to us? Of course not, but news publishers need to understand that the way we consume news is ever changing. It is changing right at this second even as news ...
Aug 19 2009
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4 Marketing Myths That You Really Need To Know
In the marketing business, we learn through people’s experiences, our own adventures and theories we gathered along the way. However, not everything we learn is true or rather, true forever. Theories change as behavior, trends and environment evolve. Many things that are widely believed in are no longer true (or never was). This part of the article will show you 4 of the marketing myths that you should clear your mind of before making marketing decisions. 1. Consumers know what they want With growing differentiation of products, consumers are presented with more and more choices, ...
Aug 18 2009
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CREATIVE Shoe Ads You Have Never Seen Before
Selling shoes is no easy task. With so many shoes brands in the market providing the same functionality, what can advertisers do to appeal to consumers? As you will see very soon, all the ads focus on just one attribute and made it vivid. Whether its the brand, how it was made, its function, design or its fit, these ads brought out the essence of the shoes. Brantano Shoe City: Most Wanted Brands Saint Vacant: Better Than Handmade Reebok: Guerrilla Plane Window Adidas: I Run with 600 Million Legs Gabor: Fits Perfectly Woodland:Guerrilla Climbing Shoes La Sportiva: Frostbite Unless ...
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