If you have read W. Chan Kim and Renée Mauborgne’s book, "Blue Ocean Strategy", you would have a very good idea of what it is about. However, for those who prefer articles to books, here is an article that summarizes the essential characteristics of a blue ocean. I can’t teach you how to create one but I am going to use my own understanding from the book and also other resources to save you from drowning in the red ocean competition. Hopefully after reading this article, you would start setting your eyes ...
Aug 17 2009
0
918
Penn Olson’s Weekly Highlights!
This week we showed you how to conduct a solid PowerPoint presentation and how to present like Steve Jobs. We also shared reasons why social media is able to help your business and recommended social media best practices for you to apply into your business. To keep you in the loop, we compiled a series of battles Google is fighting against 4 major companies. Just in case you missed important content, here is the highlighted news of the week! 1. Buy G.M. Cars on eBay: Going to brick and mortar car showrooms is ...
Aug 16 2009
1
207
Creative Ads Weekly 2
This week’s CREATIVE Ads covered Bus Stops, Condoms and also Autism. We can advertise anything, can't we? Our pick: The series of Bus Stop Ads.What the world wants now is not static print ads. Consumers are demanding everything interactive for them to spare advertisers a fraction of undivided attention. Check it out and see if you agree! CREATIVE Bus Stop Ads Creative Condom Ads Don't Delay Autism Treatment
Aug 28 2009
1
161
Google Lost Search Share to Yahoo!
So what has the new homepage and Bing deal done for Yahoo so far? A growth surge in search share perhaps. All searches increased by 5% in July but while all major search engines grew, Yahoo experienced the highest growth of 11%. It now takes up 17.1% of search share, up from 16.2% in June. While the growth could be explained with the recent Yahoo buzz but what we want to know is, in whose expense? Who else but Google? Its search share dropped by 1.3% to 64.8% in July. Bing’s share increased ...
Nov 15 2009
2
102
I am following -16 people on Twitter
My Twitter, @Sarah_Chong might not have many followers but I am definitely following less people than anyone else on it. Initially, I was following -3 people but after refreshing, it turned to -16! Try beating that! Okay maybe not, it is just some bug on Twitter that is causing a following count failure. How many of you are getting this strange experience? Is your following less than mine? Share in the comment box!
Aug 15 2009
0
141
Creative Ad: TreeHouse
Some parents think that their kids’ autism would miraculously go away one day. If only distance is tangible in reality, maybe then they could measure the seriousness of this condition. Luckily, we have ads that can show you literally what delaying treatment can do. Don't Delay Autism Treatment
Aug 15 2009
0
262
Who’s going to break through Google’s strong walls? Apple?
This is part of the series: Who’s going to break through Google’s strong walls? Remember how it was all good with your best friend until she started copying your style and falling for the same guy? That’s exactly what Apple and Google are experiencing for the past few years. When your friend becomes a threat, she is no longer a friend (even when she is your enemy’s enemy). So what exactly made this friendship turn sour? If you have not been keeping yourself in the loop, here are the reasons why these two ...
Aug 28 2009
2
129
Project Retweet: Full News Coverage
For the early adopters, they would probably remember how it was like before @replies was conceived. There wasn’t a proper way to reply to “what you are doing” tweets. Twitter expected you to tell people what you just ate for brunch without wanting a response. But the tweeple wanted more interaction and started putting an “@” in front of the username they were responding to, followed by the message. Just when Twitter has integrated @replies into the Twittersphere, another convention came up: Retweeting. Third party apps started supporting the retweeting feature quite ...
Sep 22 2009
0
69
Who’s going to break through Google’s strong walls? Facebook?
This is part of the series: Who’s going to break through Google’s strong walls? Covering the timeline of battles that Google is facing against 4 major companies Microsoft, Yahoo, Facebook and Apple. Over the years, Google’s products have won praises and support from its users. Its products such as Gmail, Google Docs, Google Map and Google Analytics have truly improved our lives in many ways. However, this success was not welcomed by some and in fact, has been envied by Google’s (many) rivals. With Google getting stronger and better by the day, ...
Aug 14 2009
3
307
Creative Condom Ads
If you don't want babies, a shotgun marriage, Aids, Herpes or anything alike, use a condom. While many think that rubbers ruin sex, they need to know the trade-off between pleasure and safety. To make you feel better, condom companies are making ultra thin condoms and no excuse, they come in all sizes. See how advertisers convey the need to put on those condoms and why they are not that bad! 1. PlaySafe: Fits any head 2. CondomShop.com: Don't be stupid 3. Durex: I love. 4. Durex: XL XXL 5. Durex: No exit 6. Durex: Condom Ring 7. Jontex: ...
Aug 13 2009
4
189
Who’s going to break through Google’s strong walls? Microsoft?
This is part of the series: Who’s going to break through Google’s strong walls? Covering the timeline of battles that Google is facing against 4 major companies Microsoft, Yahoo, Facebook and Apple. Over the years, Google’s products have won praises and support from its users. Its products such as Gmail, Google Docs, Google Map and Google Analytics have truly improved our lives in many ways. However, this success was not welcomed by some and in fact, has been envied by Google’s (many) rivals. With Google getting stronger and better by the day, its ...
Aug 12 2009
2
560
CREATIVE Bus Stop Ads
How much time have you spent waiting today? I once read that people spend an estimation of 3 years waiting in 70 years of their lifetime. Waiting can really be a pain and one thing I do not relish is the time spent waiting for a bus. I often find myself filling time by reading bus stop poster ads but they are so passé aren’t they? What I am about to show you are revolutionary bus stop ads, ads that are interactive, rules breaking and truly engaging. Ads that make bus waiting a ...
Taiwan’s EZTABLE Raises $1.5 Million in Series A Round, Heads to Mainland China
Feb 9, 2012
VCotton Wants to Knock Your Socks Off. And Sell You New Ones
Feb 8, 2012
Agate Studio Wants to Make the World Happier With Games
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012
Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
Feb 8, 2012