When I say these videos are a must watch, I mean it. Get to know how Hitler feels about Twitter, experience Twitter obsession, groove with the Twitter songs and do a Twitter real life! Don't we just love Twitter? By the way, i just ate a chicken pie (thought you might want to know). 1. No Twitter for Hitler 2. Twouble with Twitters: SuperNews! 3. "The Twitter Song" by Chris Thompson 4. "The Twitter Song" - Rockin' Robin Spoof - I'm tweeting 5. Twitter in Real Life
Aug 28 2009
8
181
Breaking: Facebook Acquires FriendFeed for $50 Mil
Facebook has just signed the acquisition 10 hours ago, rocking the social media world. According to Wall Street Journal, Facebook paid close to $50 million to acquire FriendFeed with a combination of $15 million cash and $32.5 million in Facebook stock (according to recent valuation). FriendFeed users are shocked by this sudden release but be rest assured that this agreement was not on impulse. Acquisition talks started back in October 2007, a short 2 weeks after FriendFeed’s launch! We could consider it love at first sight. So what did Facebook see in ...
Aug 21 2009
2
1657
Social Media Best Practices
After studying the top most engaging brands on the web and going in depth to see how Starbucks and Dell did it, I have gathered some tried and tested best practices businesses can apply into their own social media efforts. This is also an extension from my article, “How to: Be a Social Media Winner”. Most people teach theories but I prefer to show theories being implemented by real successful companies. So here goes! Be Relevant to Your Different Markets Different people from different geographical location and language consume information differently. The problem ...
Aug 28 2009
2
296
NEW: Buy G.M Cars on eBay
Ladies and Gentlemen, you can now buy G.M cars on eBay! Yes, G.M had hit an agreement to set up a G.M portal on eBay, launching today. Through this portal, shoppers can conveniently surf dealers’ online showrooms, make inquiries, discuss prices and arrange financing. Up to 20,000 vehicles and 225 California dealers would be involved on the site, G.M. stated. “Together with eBay Motors, GM and our dealers are reinventing the car-buying experience for our California customers,” Mark LaNeve, G.M.’s vice president for U.S. sales commented. “As the dealer showroom expands from the ...
Aug 11 2009
1
224
CREATIVE Ads Weekly
Alright! This week's CREATIVE Ads were from Faber Castell, Alfa Romeo, Kennel Pet Laxatives, Denver Water, YOSushi, Campbell's and AWARE. Our pick goes with AWARE's Stop Verbal Abuse campaign. Stop Verbal Abuse Flashback This ad shows us that there is always more than a way to present the same conventional message. The message was clear and the image arresting. There was no need for words – Verbal abuse hurts as much as physical abuse. We all got it and that’s powerful. Check it out and share your thoughts in the comment forum. Stop Verbal Abuse Faber ...
Aug 10 2009
2
80
Do You Have A Brand You Trust?
Over 23,000 people in 16 European countries do. Every year (since 2001), Reader’s Digest readers of different countries and languages would vote for their most trusted brands. The brands are grouped into 20 product categories that are commonly used by consumers of the surveyed countries. Before I present some of the Winning brands of 2009, here are some interesting facts found out through the survey on trust in professions and the Internet. • Brits have more trust in football players than journalists • Only 19% of Czechs trust their taxi drivers • In Germany 66% ...
Aug 16 2009
6
126
What is Web Analytics?
Web Analytics provides you with insights on your website traffic and usage patterns through interpretation of data. It is commonly used for commercial purposes to monitor marketing performance. Web Analytics is not just statistics; it is the use of statistics to tell you if what you are doing is working, and why. For example, web statistics tells you that your web traffic doubled in a week but it is web analytics that tells you where your traffic came from. If you just advertised on a website and realized that none of the traffic ...
Aug 7 2009
0
231
Creative Ad: Faber Castell
What's Credible? I used to love playing with plasticines when I was younger but there was always a major concern from the parents: “It’s toxic and it may harm my kid”. It is about time somebody tell those paranoid parents that plasticines are non-toxic! Faber Castell came up with a solution for this long time problem. What could be better than using plasticines to convince people that plasticines are harmless? If it looks edible, it probably is.
Aug 8 2009
0
226
Is TV Advertising Dying in Social Media’s Hands?
No one can challenge the fact that TV is a revolutionary technology with wide influence and reach, but are advertisers still paying it much heed? TV advertising is very costly while social media advertising could potentially be free or at the very least, affordable. Moreover, social media could be much more effective than TV with people spending more and more time online and finding social media content to be far more engaging. To me, TV advertising is not yet fighting a losing battle. Here are the reasons: Quality and status are still ...
Aug 28 2009
2
325
Facebook: Age 55+ Grows 25% in One Month
From 4 July to 4 Aug 2009, Facebook experienced a 25% increment in the age 55+ users segment. That equates to a total growth of 513.7% in the last 6 months! This report done by istrategylabs via Facebook Social Ads data confirms that Facebook has successfully gotten the attention of mature users. Key take-aways: 1) The 55+ demographic is still growing fastest at 24.9% 2) Facebook user growth was 8% over the past month in the US 3) A full 40.2% of Facebook users are 35+ 4) Washington, DC saw the strongest growth among major metros ...
Aug 28 2009
1
291
DDoS Attacks to Silence Cyxymu?
The earlier speculation of the cause of the social media chaos has been confirmed. The attacks were all to silence one Georgian blogger with the username, Cyxymu (the name of a town in the Republic of Georgia) across all the sites that were attacked. Social Media has been pulled into the Georgia-Russia crisis to prevent the blogger from being heard. Facebook’s chief security officer Max Kelly told CNET News: “It was a simultaneous attack across a number of properties targeting him to keep his voice from being heard. We’re actively investigating the ...
Aug 7 2009
0
135
Creative Ad: Alfa Romeo
What’s Creditable In one of Robert Cialdini’s 6 principles of influence, there’s scarcity. “People assign more value to opportunities when they are less available.“ Similar to that, exclusivity generates more demand because not everyone is entitled to it. What Alfa Romeo did in this ad is to maintain its superior image by emphasizing on exclusivity – Unlike others; some people are born to drive Alfa Romeo. Are you?
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