If advertising is great in generating awareness, then word of mouth marketing is great in persuasion. What your friends say about a product has more weight than an ad message; and the "friends" I'm referring to don't necessary have to be the people whom we personally know. We very often find ourselves searching for product reviews, which we find convincing enough to influence our purchasing decisions. McKinsey and Co. estimated that 2/3 of the economy are influenced by personal recommendations, which are now more easily made and found through social media. The slides below ...
May 21 2010
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State Of Broadcast TV [INFOGRAPHIC]
![State Of Broadcast TV [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2010/05/television-250x250.jpg)
If advertising is ever going to be 100% digital (yes, extreme case), the failure of TV networks to attract eyeballs would be one of the biggest reasons. Statistics have shown that TV networks are earning lesser advertising revenue over the years. People aren't as interested in TV anymore, as Internet and other entertainment platforms steal time away from it. Contrastingly, the amount of time that people spend on social networking sites has increased dramatically, and social platforms like Facebook, has experienced healthy revenue growth. Such fragmentation has made the marketers' job much harder. ...
May 19 2010
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Microsoft Employees Are The Most Sociable
While many companies disagree with the use of social media at work, some companies have used it to their advantage. To give a comprehensive look at social media activity among employees of the nation's largest corporations, NetProspex Social 50 analyzed 100,000 contact records of employees at the largest corporations in America. The results are out, and the winner went to neither Dell, the company who made $6.5 million from Twitter, nor Google, the company with the largest presence online. Microsoft employees scored highest in terms of average number of connections across major ...
May 18 2010
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Majority Don’t Mind Location Based Ads [STATS]
![Majority Don’t Mind Location Based Ads [STATS]](http://www.penn-olson.com/wp-content/uploads/2010/05/likelihood-LBS-ads-250x225.gif)
A survey by JiWire, a WIFI provider and location based advertising company, found that 53% of mobile WIFI users are willing to turn on their location services to receive more targeted ads. Often, users have to bear with these ads when they download free mobile applications. However, this model benefits all parties, namely, the advertisers, app publishers and mobile app users. In fact, 76% actually prefer ad-supported apps over paid ones. It was also found that most users have downloaded at least 10 mobile apps on average and ...
May 17 2010
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3 Amazing Viral Ads You Can’t Miss
The list of top 10 viral ads in the month of April has been released by goviral. We have watched all 10 of them and decided to feature our top 3 in this post. The brands behind them are Heineken, Samsung and Coke. Surprisingly, only one out of the three used humor as their viral strategy. Heineken, like its previous walk-in fridge spot, retained its male centric humor. Samsung used a card throwing expert to show off its camcorder's fast movement capturing ability. Coke smartly leveraged on the upcoming FIFA world cup ...
May 15 2010
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CREATIVE: An Experiential Pizza Ad In A Video!
How cool can a frozen pizza ad be? With creativity, the ad could be hugely experiential. In a partnership between Findus (the top frozen food brand in France) and Dailymotion, an ad is developed to play every 3 minutes in thousands of selected videos. It might sound like spam but the creativity of this ad is going to compensate it, at least for the first time you see it. We're not going to spoil the show by telling you what exactly happened. Catch the video below to experience the ad yourself. Enjoy! Creative ...
May 14 2010
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How A Guy Creatively Landed His Dream Job Using Google AdWords
Want to find a job so badly but don't have any idea how to get started? Maybe Google AdWords can help! Alec Brownstein has shown how Google AdWords and a mere $6 can help you land a dream job. Last summer, Alec had a desire to make a change in his career. He wished to work at “a really creative shop for really creative .” So, he took the first step by Googling his favorite creative directors, and realized that there aren't any search ads on the results page. He assumed that ...
May 10 2010
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5 Digital Advertising Platforms To Watch
In the past years, Google has dominated the digital advertising realm through its Adwords platform. However, as technology blossomed, it changed the way we interact and live. The burst of social media sites is one phenomenon we’re all witnessing at the moment. Mobile, too, is seen as the next big trend. Each trend never failed to command a massive number of users (duh it’s a trend!) and with the company of user data, it makes these technologies perfect platforms for marketers to perform their work and reach out to millions. As tech savvy ...
May 8 2010
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Why Is Business Writing So Awful?
Want to improve your business? Start by being authentic and creative in your writing! Inc. has an article that explains exactly what that means. It's pretty fun to read as well. Here's a glimpse: What's bad, boring, and barely read by people? Business writing. If you could taste words, most corporate websites, brochures, and sales materials would remind you of stale, soggy rice cakes: nearly calorie free, devoid of nutrition, and completely unsatisfying... One of my favorite phrases in the business world is full-service solutions provider. A quick search ...
May 3 2010
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3 Simple Steps To Establishing A Blog Strategy In Your Business
A blog is crucial in any long-term social media marketing plan. In general, it provides your business with a central topic for discussion and also helps build brand awareness (more details below). A recent study has also revealed that most marketers are keen to invest more in their corporate blog, highlighting its importance. However, establishing a blog strategy in a business remains to be a challenge, especially to people who are new to blogs. As always, we attempt to tackle the issue in 3 simple steps. #1. Set your goals and strategies We ...
May 2 2010
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Top 5 Most Shared Creative Ads On Penn Olson
Advertisements are everywhere and have become an integral part of our environment. They intrude our mental boundaries and turn our want to a need. Nonetheless, many of us still appreciate them in terms of their art direction, copy-writing and creativity. This is what we have witnessed here in Penn Olson. We love sharing brilliant ads and we know they suit your taste when the share counts are high. Here are the top 5: #5 - VIDEO: McDonald’s Ad Produces Steam! 120 shares: 110 retweets, 10 fb shares #4 - 15 Brilliant Building Ads 220 shares: 170 ...
Apr 27 2010
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3 Reasons Why Twitter’s Promoted Tweets Must Improve
Twitter’s Promoted Tweets ad platform has gone live, and several major corporations, like Starbucks and Sony Pictures have dived straight in to test its effectiveness. Promoted Tweets, since it first came into the scene, has promised much to both businesses and users. Users will, for a start, be exposed only to relevant Promoted Tweets (a.k.a ads) and ads in Twitter’s search results. Also, Promoted Tweets that don’t perform well under Twitter’s resonance metrics will be automatically removed. Businesses, on the other hand, can promote not only to their own followers, but also to ...
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