![The Social Media Effect [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2010/04/social-media-effect-250x166.jpg)
If you don't know how this whole word of mouth concept works online, this infographic will be able to show you the big picture. Understanding the social media effect would help you a great deal in building your online presence. While businesses have started to adopt social media marketing, some have neglected the power of social bookmarking, especially if they own a blog. From the infographic, it's easy to see that placing your content at different sources is really effective in directing traffic to your sites. You never know who would pick ...
Apr 25 2010
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5 Interesting Advertising Spaces
Update: Added another interesting ad space – fly. Thanks @YvonneDahler for the heads up! Advertising messages can be successful not only due to how they are conveyed, but where they are placed as well. I am referring to the specific medium used to carry the content. It can be the usual media such as a poster, online banner, TV and newspaper. However, some marketers (and ad hosts) challenge the norm, think out of the box, and redefine where ads should be placed. Call it weird or creative. They want a medium that ...
Apr 23 2010
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3 Simple Steps Towards Twitter Marketing
There are many great resources available on the web that attempt to make Twitter marketing understandable. These resources have great content, but are sometimes too lengthy and confusing. For this article, we will take a shot at explaining Twitter marketing in 3 simple steps: (1) Design, (2) Connect and (3) Evolve. We also kept to less text, more visuals to ensure that your patience lasts through the post. 1. Design In any business, design plays a major role. Create a nice avatar and background to make your twitter profile visually attractive. MailChimp, the email ...
Apr 21 2010
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Facebook Social Ad Impressions Are More Effective
Studies have shown that consumers trust friend referrals more than ads, but brands on social media are doing almost as well too. This begs the question - Are ads on social media any good for ad recall, brand awareness, and purchase intent? A joint report, Advertising Effectiveness: Understanding the Value of a Social Media Impression, by Nielsen and Facebook, which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers, showed promising results. Focusing on 14 Facebook ad campaigns that ...
Apr 20 2010
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Mobile The Best Way To Go For Marketers Now [STATS]
![Mobile The Best Way To Go For Marketers Now [STATS]](http://www.penn-olson.com/wp-content/uploads/2010/04/114266-250x184.gif)
When asked what we thought the future is in a HP event, we answered, "the future is mobile." And we are seeing it unfold with the help of Smartphones and applications, such as Foursquare. As other media are seeing a fall in time spent per day, mobile is seeing a rise, at 1 h 18 min. People are accessing social sites/apps, casual games, messengers, music and videos with one device, and on the go. According to eMarketer, "talk time on mobile was up 12%, while average daily mobile Web use rose 36% ...
Apr 19 2010
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Employees Visit Facebook 7 Out Of 100 Times At Work
Last year, we found that 54% of companies prohibited social media at work, but that did not stop them from watching employees' every move through the very same media. Companies are mostly worried about the use of social media affecting employees' work productivity and company security. Network Box reported that 7 out of 100 URLs accessed by businesses were directed to Facebook and 10% of Internet bandwidth went to YouTube. According to the SC Magazine UK, Simon Heron, internet security analyst for Network Box, said: “The figures show that IT managers are ...
Apr 17 2010
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Brilliant Ads: Penguin Books Travel With Words
When they said a picture paints a thousand words, I think they meant alphabets too. Don't know what I am saying? Check out the ads by IESP, João Pessoa, Brazil below. Books are always a great companion when I travel, and I strangely like the feeling of having one with me when I am overseas. I was immediately attached to the ads - Travel with words, meet the world, illustrated so well by Penguin books. Somehow, this feeling can never be replaced by a kindle, or an iPad. - - Advertising Agency: IESP, João Pessoa, ...
Apr 16 2010
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Facebook Users Are Influenced By Friend Referrals
We trust brands almost as much as we trust our friends, and this fact is working really well for brands on social media. Not only are a brand's Facebook fans more likely to buy its products and visit stores, they attract their friends to do the same too. According to research and consulting firm Morpace, 68% of US Facebook users were more likely to buy a product or visit a retailer based on a positive Facebook friend referral. This might explain why 1 million fans could equate up to $3.6 million ...
Apr 15 2010
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The Green Side of Google [INFOGRAPHIC]
![The Green Side of Google [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2010/04/google-green-250x138.jpg)
Is your business going green? Google certainly is. This infographic by Intac shares interesting information on how Google, in a green way, has kept to its "Don't be evil" mantra. The idea is simple. Google uses cleaner sources of energy and recycles its old servers. The main aim is to reduce the amount of carbon dioxide released. Some interesting facts include: (1) Google can harness enough clean energy through its solar panels to power 1,000 average homes. (2) A large group of employees uses Google's shuttle bus, which is powered by biodiesel. ...
Apr 14 2010
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How Twitter Promoted Tweets Can Benefit Businesses
Finally! Twitter is going to launch its advertising platform on Tuesday, according to The New York Times. As expected, Twitter would be rolling out phases of the platform. The first phase of the Promoted Tweets platform is already supported by advertising partners like Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America. The tweets would appear on top of Twitter search results, but limited to one per page. To provide a targeted audience and help advertising partners track ad performance, Twitter has a "resonance" metric that takes into account number ...
Apr 12 2010
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INFOGRAPHIC: Social Media Demographics All In One
We understand that women rule the social space, but this infographic created by Flowtown helps us understand the people on social media beyond the "who rule what." Using data from Google Ad Planner, user demographics of various social sites were revealed. Here are several interesting statistics: (1) Richest: LinkedIn, Reddit and Twitter are three sites that have the largest proportion of people earning more than $150k annually. (2) Youngest: Over 30% of MySpace users are below the age of 18. Would MySpace bounce back? (3) Ladies: MySpace also has the largest proportion ...
Apr 10 2010
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Funny Specsavers Parody Ad Goes Viral [VIDEO]
![Funny Specsavers Parody Ad Goes Viral [VIDEO]](http://www.penn-olson.com/wp-content/uploads/2010/04/specsavers-viral-ad-250x205.jpg)
Want to create a viral ad but lack inspiration? How about creating parodies? Specsavers tried it and enjoyed huge success. The ad is a parody of another viral ad titled, "The AXE Effect - Women - Billions" (over 3 million views), in which a throng of women dashed and swam towards a guy, who was vigorously spraying Axe deodorant on his body. Specsavers created the exact same ad, except the women were turned off by the spectacle instead. The ad ended with a line of promotional texts that spotted the same typeface ...
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