Following our post on "The big B2B social media marketing plan," and as promised, here are 5 social media marketing benefits that we think B2B companies can enjoy. The list is definitely non exhaustive and some points are more relevant to certain B2B companies than the others. Even though the basic social media principles of B2C marketing apply to B2B businesses, we must note that B2B companies are targeting a niche market with products that might require a steeper learning curve. Hence, it is definitely a more difficult task to make ...
Apr 7 2010
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4 Viral Videos
Last month's viral video list was largely made up of videos from big brands like Adidas, BMW and Nike. We have chosen 4 to screen below. Our pick is BMW's viral ad, which features a stunt act. It involves pulling a table cloth off an extra long dining table, while keeping the nicely placed dining utensils intact. Though there are doubts on whether the act is real, the video has gathered over 2.6 million views so far. Stunts never fail to captivate - BMW leveraged on this fact to illustrate the speed ...
Feb 20 2011
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How To: Promote Tourism Through Social Media
Tourism is an important pillar in almost every country's economy. While some countries are really good at promoting themselves, others need some serious work. For example, "What happens in Vegas, stays in Vegas" was an instant hit, and Las Vegas can't seem to find something better to replace it. On the flip side, Australia's "Where the bloody hell are you?" tagline didn't work too well for her. With a new tagline, "There's nothing like Australia," and a $4 mil campaign, we thought all would be well again. But I guess the tourism ...
Apr 5 2010
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We Trust Brands On Social Networks Almost As Much As We Trust Peers
Joining a social network has helped brands forge a closer and more personal relationship with consumers. By speaking directly to them, consumers feel that they can finally have a two-way communication with brands. However, do consumers trust what brands say on social networks? Is this really different from TV ads? - Apparently, consumers trust brands on social networks almost as much as they trust their peers. According to eMarketer, a January 2010 research from InSites Consulting revealed that 32% of respondents trust "the brand itself" while 38% trust a fellow consumer. This could be due ...
Apr 3 2010
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What Leads To Success? [VIDEO]
![What Leads To Success? [VIDEO]](http://www.penn-olson.com/wp-content/uploads/2010/04/secrets-to-success-250x250.jpg)
Let's start off with a common definition of the word, "success". From what I understand through the video, success is to become the person you want to be. It doesn't matter what, or how people look at you, as long as you are able to be the person you want to be, and do the things you want to do, that would be considered a success. In the video below, Richard St. John summarized seven years of his research into a powerful 3 minute TED presentation on the real secrets of ...
Apr 2 2010
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Smartphone Users Want More Travel-Related Apps
Not only must mobile apps accompany users on the go, they must help them with their travel plans as well. If you are a hotel, a travel agency or anything travel related, this report is for you. According to eMarketer, close to 40% of smartphone users reported doing travel research on their mobile device, and more than 25% have done their bookings through it before. 20% also revealed that they were interested in receiving travel website advertisements on their device. This sure sounds like an opportunity! So, what kind of apps are users ...
Apr 1 2010
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Evian Babies Print Ads [PICS]
![Evian Babies Print Ads [PICS]](http://www.penn-olson.com/wp-content/uploads/2010/03/evian-roller-babies-250x250.jpg)
Evian's Roller Babies viral video has attracted more than 100 million views so far, and was featured on YouTube and Time’s top chart. It was a resounding success, at least in terms of media impact. Now, the premium water company has created a series of print ads to ride on its viral video success. The ads feature adults wearing t-shirts with baby bodies imprinted on them to trigger recall. Unfortunately, l doubt these ads would gain even a quarter of the success of the video. Check out the print ads and ...
Mar 31 2010
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4 Viral Ads That You Simply Can’t Miss [VIDEOS]
![4 Viral Ads That You Simply Can’t Miss [VIDEOS]](http://www.penn-olson.com/wp-content/uploads/2010/03/rat-250x203.jpg)
Are viral video ads effective? Regardless of the answer, businesses are still constantly supplying these entertaining viral ads to the Internet community. Well, I must say, it is a positive contribution! Last month's series of Super Bowl ads has dominated the charts, but we have managed to pick out 4 non Super Bowl ads that are definitely worth your time. 2 out of the 4 are beer ads, which are normally famous for their creativity and huge spending. The other 2 ads are about the importance of wearing a safety belt, and erm, ...
Mar 29 2010
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History Of Marketing [INFOGRAPHIC]
![History Of Marketing [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2010/03/marketing1-250x224.jpg)
This infographic, by Flowtown, provides you with a humorous glimpse of how marketing has evolved over thousands of years. In fact, some of the olden days techniques are still being used today (e.g print ads). The way marketers communicate messages to others depends heavily on the technologies that are invented. With that said, the past two centuries of technologies have rapidly changed the way marketers push their messages – radio, phones, television, Internet (some technologies aren't highlighted in the infographic though). Social media is of course the current "trending topic" in the ...
Mar 26 2010
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50 Most Admired Brands In The World
To be a brand that is valued by customers is tough, but to be admired by other businesses? Now, that's a real feat. Fortune's annual comprehensive Most Admired Companies survey this year shows that Apple, for the third straight year, takes the No. 1 spot as the most admired brand in the world. This time, with the highest survey response rate in history and by the highest margin ever, according to Hay Group, the management consulting firm that collaborates with Fortune on the list. In 2009, 51% of corporate leaders surveyed said ...
Mar 26 2010
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TwestivalSG 2010 A Blast: Top 10 In Total Funds Raised
TwestivalSG 2010 has ended successfully yesterday on a high, and what can we say? We had great beer, food, gifts, prizes, events and a cool online community of people who came together offline to support a very meaningful cause. The turnout was so amazing, we hardly had enough space to fit everyone! I'll let the pictures do the talking. Don't miss how well Singapore did this year at the end of the post too (: The Pictures @BrewerkzSG, our friendly tweet up venue! @mikefoong (left) busy at work. Thanks to him for making Twestival happen ...
Mar 26 2010
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Brilliant Ads: Piracy Kills Your Favourite Artists
The music industry is beating piracy not by trying to eliminate it completely, but by focusing on other revenue sources. Artists are offering their music downloads free on platforms like MySpace. Their goal is to gain a bigger fan base that would eventually pay to go for their concerts, events and tours. However, it is still important to minimize piracy through education. Don't voodoo your musicians, buy music! The ads below show how piracy, with a few clicks, can harm your favourite artists. Though the idea is pretty cool, would it help reduce ...
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