From Ashton Kutcher and CNN's 1,000,000 Twitter followers race to Kim Kardashian's $10,000 tweet, we must say the relationship between celebrities and social networking sites is more than one that is superficial. Celebrities go on social networks to develop a following that they can promote their music, movies, events and causes to. According to the parasocial hypothesis, fans misperceive celebrities as part of their social networks and become more loyal, and receptive to their idols' messages. This is one reason why social networks are so attractive to celebrities. Celebrities are also one of ...
Mar 25 2010
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6 Ways To Take Part In Twestival Singapore 2010
Last year, TwestivalSG raised more than $17,000 in funds for the Children’s Cancer Foundation. This year, the committee is holding the annual event @BrewerkzSG to raise funds for Concern Worldwide, an international humanitarian organisation dedicated to reducing suffering and ending extreme poverty. All proceeds will be going to providing education to needy children. Below are 6 ways you can help. :) 1. Donate directly via paypal To ensure 100% proceeds to the needy, Twestival’s all-volunteer organizers have partnered with PayPal to allow donations via widgets, and waiving all fees up to $1 million. ...
Mar 21 2010
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Twestival: 175 Cities For Social Good
It's always great to know that people are actively coming together on social media to do good. This coming Thursday, 25 March 2010, people from more than 175 cites around the globe will demonstrate the power of social media in raising funds for the needy at the second annual Twestival. Last year, talents and resources went to providing clean drinking water to 17,000 people. Amanda Rose, founder of Twestival commented, "At last year’s Twestival, more than 1,000 volunteers and 10,000 donors raised more than $250,000 to provide clean and safe ...
Mar 19 2010
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Brilliant Ads: Find The Job You’re Suited To
The importance of choosing the right job is highlighted by these CareerOne ads. These ads daringly used the names of three famous people and matched them with made-up job designations that would not have gotten them the level of success their real jobs have. The ads bring not only humor but provoke our thoughts with questions like these as well: "Could I be in this position?" "Am I maximizing my potential?" So, have you found the job you are suited to?
Mar 26 2010
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Facebook Is More Effective Than Twitter For B2B
Ask me if social media can work for B2B companies, I will say, "yes." Ask me if Twitter is a more effective B2B marketing tool than Facebook, I will say, "it depends." But according to Outsell’s “Annual Advertising and Marketing Study 2010,” B2B companies think that Facebook is the most effective social tool. Also, marketing spending on social media sites are predicted to increase by 43.3% this year. - Contradictorily, when HubSpot surveyed B2B companies in North America, 45% rated LinkedIn effective, while only 33% said the same for Facebook. So, what's happening here? Well, ...
Mar 17 2010
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Top 15 Things Marketers Find Most Important Currently
What is most important to marketers? According to the Marketing Trends Report 2010 from Anderson Analytics and the Marketing Executives Networking Group (MENG), marketing ROI is currently the most important. This highlights the fact that marketing is not entirely an art but also a science. Other top priorities of marketers include customer retention, brand loyalty and company positioning. Social media, too is part of the list, ranking at 8th position while social media ROI is the most important to 36% of marketers surveyed. I guess we can ...
Mar 15 2010
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Social Sites Are Your Dynamic Resume
Nowadays, you can't do stupid things and not expect to get caught. Similarly, the power of the Internet doesn't allow people who do smart things to go unrecognized. Employers are watching us on social media, and so are employees. Last year, a research done by Harris Interactive and commissioned by CareerBuilder.com found out that 45% of employers have used social networking sites to screen potential employees. I was also asked once for my resume not by paper but by LinkedIn only. - - Your digital footprints can land you opportunities or ...
Mar 13 2010
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JetBlue’s Free Tickets Giveaway Won Twitter Crowds
JetBlue has always been social media savvy. This time, to celebrate its 10th anniversary celebration, it announced on Twitter that it would be giving out about a thousand free round-trip tickets at three undisclosed locations in Manhattan on 10th March, Wednesday. To make the task more challenging and fun, not only must interested people show up at the locations, they must bring something along with them. From CNET: "at the first stop, a "birthday card" for JetBlue ("Apparently there was a Hallmark store nearby that was very thankful for our presence," Johnston said); at ...
Mar 11 2010
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Brilliant Ads: The 2010 Vancouver Paralympic Games
The 2010 Vancouver Paralympic Games advertisements are a real shocker. But in a good way. Each print ad conveys strength while all that is shown are athletes with missing limbs. Oh the irony, these athletes are no where close to what we call, "disabled." The ads communicated two messages succinctly: (1) they're handicapped, but (2) they're tough. It is the usual message made simpler and more striking. There is no room for sympathy, only admiration. Also, when we look at the TV commercials, both ended with the athletes adopting the same posture as they did ...
Mar 10 2010
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Do The Affluent “Friend” Brands Online?
We have seen how some luxury brands use social media to reach their target customers. However, are the affluent really into social networking? According to a study from Unity Marketing, some 78 percent of affluent (avg. income $239.3k) consumers (and 70 percent of them aged over age 40) have at least one social networking profile (usually on Facebook). Here comes another question: Do the affluent like the idea of becoming a fan on Facebook or a follower on Twitter? The same survey found that about half of the affluent have used ...
Mar 7 2010
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Lost Dog Reunites With Owner Through Facebook
What do you do when you find a lost dog without a tag? You can call up your neighborhood vet and humane society, go door to door or put up posters. But what if all these traditional methods didn't work? Fortunately, when David Slade's fiancée, Kelly found the dog she nicknamed "mouse," he sought another method after all else failed. His neighborhood of Hillcrest, a small, older area within Little Rock, Ark., has an active Facebook Page with nearly 2,500 fans. David posted a photo of Mouse, along with the following short ...
Mar 4 2010
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Women Dominate Social Media: Both Mobile And Desktop BUT…
Last year, we saw how women dominated on social networking sites. This year, according to The Nielsen Company, we are seeing the same trend on mobile devices. Well, there might be more female social networkers around but it seems, they are not as good at embracing it as the males. A national survey released today by Liberty Mutual’s Responsibility Project sheds some light on men and women's online behavior and responsibility. It appears that men are more likely to have more than one social networking account and are more open to "friending" ...
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