Brewerkz has agreed to hold a tweetup and give everyone who turns up a free mug of beer. There's only one condition, this post must hit at least 50 retweets! Come on, people! Update: Tweetup is set. Click here to join! We know a social media savvy microbrewery restaurant when we see one. And when we found out about what Brewerkz Singapore is doing on social media, we knew we can learn something from it. The people behind this really understand that social media is not all about monetary ROI and are willing ...
Mar 4 2010
2
585
5 B2B Companies and Luxury Brands On Social Media
We often mistake skepticism as rationality. There are so many people out there who weigh possible loss more heavily than potential gain. But of course, it's in our nature to be that way. However, we can either look at being searchable online as an opportunity to be found by future employers, clients and business partners. Or we can look at it as an invasion of privacy. Businesses can try to find reasons not to use social media or they can find creative ways to make it work for them. There are many people who ...
Mar 3 2010
0
333
More Small Businesses Using Social Media Successfully
According to “The State of Small Business Report” from Network Solutions and the Center for Excellence in Service at the University of Maryland Robert H. Smith School of Business, social media usage has increased from 12% to 24% in the last year. The most popular social media tactic was having a company page on a social networking site like Facebook. Next was the posting of status updates and/or articles. - - There seemed to be a discrepancy between expectations of the performance of social media tactics and actual accomplishments. This could be due to ...
Mar 1 2010
5
1069
5 Social Media Marketing Case Studies
Social media is about building relationships through value creation. This simple rule of thumb is reiterated almost everywhere, yet many businesses still don't understand this basic rationale, and limit themselves to traditional push communication. Times have changed, so have the consumers. The brand that speaks and engages wins consumers' hearts. Whether you're a social media expert, a student or a business owner, the videos below will provide you with insights on how social media can be used. 1. Pipersport Catch how Pipersport sells aircraft via social media. This video explains how each tool ...
Feb 27 2010
4
468
Don’t F*** Around With Social Media Savvy Customers
That was something Steven Payne, vice president of Evergreen Entertainment, learned the hard way. Payne's company operates a chain of movie theaters, including the St. Croix Falls Cinema 8, in St. Croix Falls, Wis. A patron of the movie theater, Sarah Kohl-Leaf complained through a letter to the company that she and her husband had to pay by cash for their tickets because the theater did not accept credit or debit cards. This caused them to have to borrow money from another couple to buy refreshments. She also complained that ...
Feb 26 2010
1
590
Infographic: The Mac Timeline + Reflections
If you're an avid Apple fan, you will love this infographic. It shows the evolution of Apple products over the past 20 years till 2008, where each time stamp represents a change or innovation. The infographic is certainly impressive. While we admire how others have progressed, I wonder if we should also track our own business performance in the same way. - But first, the Mac Timeline Reflections Apple's and Google's timeline gave me a different perspective to how we can go about analyzing business performance. Is your business timeline filled with positive changes ...
Feb 25 2010
0
253
Having A Child Makes Moms More Social
According to “21st Century Mom,” a 2009 study published by BabyCenter, moms changed their media usage pattern after having a child. Many used more mom-centric and mainstream social media while cutting down on traditional media usage. With mothers controlling an estimated 80% of household spending, or $1.7 trillion a year, this data is definitely valuable to marketers. - Why are we seeing this change in usage pattern? Moms, like everyone else are looking for online coupons and special deals, and being on a social media platform ...
Feb 24 2010
9
264
Ads Coming On Twitter Soon
"Twitter advertising platform is expected to launch within a month or so and is currently under the test phase." Anamitra Banerji, head of product management and monetization at Twitter, said during the IAB Annual Leadership Meeting on Monday. It was also reported that Twitter will explicitly state if a tweet is paid by a sponsor, and will also ensure that the ads are relevant and useful for users. We knew this day would come. In this day and age, it's impossible to keep ads out of our lives. I ...
Feb 22 2010
0
271
Do You Have A PETsonality On Social Media?
Animals always have a way into our hearts (and pockets). Even cartoon ones. Businesses with a petsonality might find it easier to connect with consumers. The associations we have of pets and animals in general are mostly good. And they might help condition people's perception of a brand in a very positive way. Some businesses are completely built on their animal mascot, and they succeed not because of an adorable mascot per se (everyone can do that) but how they breathe life into it. Here are some ways to do that: Talk like it MailChimp ...
Feb 21 2010
1
232
VIDEO: First Wedding in Apple Store!
This is a dream come true for newlywed Apple-obsessed couple, Josh and Ting Li. Telegraph reported that the couple had an unauthorized wedding ceremony held in Apple's New York store. The staff was obviously aware of the ceremony but had allowed the couple to fulfill their wish. Part of their vows included a quote from Steve Jobs: “You have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This ...
Feb 18 2010
2
217
The Coolest Google Buzz Trick [COMIC]
![The Coolest Google Buzz Trick [COMIC]](http://www.penn-olson.com/wp-content/uploads/2010/02/google-buzz-trick-250x250.png)
Connect with us via Google Buzz here Seems like our first impression still holds. Many Google Buzz features resemble FriendFeed - Like, Edit, Syncing. Artists from DogHouse Diaries have come up with a Google Buzz trick and illustrated it through a hilarious comic. No rocket science. The edit feature is all you need. -
Feb 17 2010
3
201
E-Commerce 2.0: Friendgiftr is The First Social Media-based Store
The web is getting social and Friendgiftr knows exactly how to dance with the social tempo. We first introduced Friendgiftr as a Facebook application that allows users to buy gift cards for their social network on Facebook. Now, it has extended its service over to MySpace, iGoogle, Ning and Bebo and is the first and only social media-based online store to offer actual purchasable retail and restaurant gift cards to hundreds of millions of social media site users. With over 120 leading brand names like Gap, Dominos Pizza, Pottery Barn, Starbuck’s, Banana ...
Taiwan’s EZTABLE Raises $1.5 Million in Series A Round, Heads to Mainland China
Feb 9, 2012
VCotton Wants to Knock Your Socks Off. And Sell You New Ones
Feb 8, 2012
Agate Studio Wants to Make the World Happier With Games
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012
Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
Feb 8, 2012