What happens when you are an Ivy League school and you have so many things to boast about, you do not know where to start? You've considered a website filled with tiny fonts of university information but even a geek would switch himself off. So how about a 17 min video that candidly summarizes all the things you want your potential students to know, from residential areas to CCAs? Well, that was what Yale University did, and did very well. If only they would want me.
Jan 27 2010
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Top 10 Social Media Countries
A recent Nielsen report revealed that the States is currently the country with the most people engaging on social networking sites. More than 142 million Americans are on social media, with each user spending more than 6 hours on average each month. The result didn't come as a surprise seeing that social media first originated from the states. Japan, which is the only Asian country on the list, takes second place. While the list is pretty comprehensive, one might argue that the comparison is according to absolute terms rather than population proportion ...
Jan 25 2010
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Say NO To Cyberbullying
YouTube commenters are generally considered as the worst mannered lot. Hence, it is not surprising to see YouTube collaborating with Oceanking97 to fight cyberbullying. I'm definitely a supporter of this campaign. As the anti-cyberbullying video title, "Re- Cry of the Dolphins" suggests, this campaign is a response to the nasty comments YouTuber Oceanking97 got from his "Cry of the Dolphins" video. Out of the box: There is more to this. The video was creatively conceived in a clutter-breaking style; definitely not the usual viral videos we see. 1. Oceanking97 pauses the video 2. Oceanking97 ...
Jan 22 2010
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NASA Astronaut Tweets From Space
Twitterverse just got a whole lot bigger. NASA astronauts are now equipped with the technology to tweet from space. Flight Engineer T.J. Creamer is the first astronaut to make use of this new system. He sent out his first tweet unassisted on Friday from the space station. Tweets from space used to be e-mailed to the ground before they are posted by support personnel to the astronauts’ Twitter accounts. This is all thanks to a new software upgrade, which takes advantage of existing communication links to and from the station to allow astronauts ...
Jan 20 2010
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Fail Whale Gobbles Twitter
Twitter was down for about an hour and guess who was the culprit? Fail whale. Not just one but many. From the Twitter team, "We are experiencing an outage due to an extremely high number of whales. Our on-call team is working on a fix. We are recovering from this incident. A sudden failure coupled with problems in switching to a backup system produced a high number of errors for around 90 minutes. This made the site largely inaccessible. No data was lost or compromised during this outage." Well, what people normally do at ...
Jan 19 2010
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20 Absolut(ely) Brilliant Ads
If you're into marketing, you probably would have picked up a thing or two from Absolut Vodka's famous print ads. The award winning print media campaign has not only shown advertisers that traditional print media still works but has been an exemplary case study of using shape to create strong brand associations. Coca-Cola is another company that does the same (notice that both are in the beverage industry). The ads below are just a handful that we picked up. You can find more at absolutad.com #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 #11 #12 #13 #14 #15 #16 #17 #18 #19 #20
Jan 19 2010
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Facebook Page: Post Analytics Might Come Soon [PIC]
![Facebook Page: Post Analytics Might Come Soon [PIC]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2009/09/facebook-pic.jpg&w=250&h=250&zc=1&q=90)
Facebook has recently launched its "retweet" feature, and we would expect more additions like this in 2010. Mark Cowan of Facebook dropped hints during a presentation in Poland that the giant social-networking site is in preparation to launch a post analytics feature for all Facebook page administrators. This post analytics feature allows you to track post impressions and feedback percentage, which would definitely bring valuable insights to businesses. Facebook has finally come out with a new feature that is un-twitter-ish. In fact, this brilliant idea might just spur Twitter to do the ...
Jan 15 2010
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Google Tells You What Your Other Half Wants
Google knows secrets of your spouse you might not even know about, and might never ever find out. And here's the hard question, "Do you know what your other half wants?" So much so that they have to google to find ways to get you to do it? Dan Ariely, author of "Predictably Irrational," did a simple search with "How can I get my boyfriend/girlfriend to..." and got some pretty neat results. What The Girlfriend Wants Seems like most women are waiting for their boyfriends to pop the question. From the results, women tend ...
Dec 31 2010
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GoogleBye: Flowers Presented To Google China [PICS]
![GoogleBye: Flowers Presented To Google China [PICS]](http://www.penn-olson.com/wp-content/uploads/2010/01/google-china-250x250.jpg)
Google made their irreversible stand against China's Internet censorship in a blog post published on 12 Jan. Well, long story short, it seems like Google's days in China is numbered. A "flowers giving session" was held in Google China office today. Chinese supporters were seen placing flowers on the Gigantic Google logo, with cards saying, "Googlebye" and "Farewell for reunion". Some Chinese support Google's fight against web censorship, but would that be sufficient to keep Google in China? I seriously doubt so. The Chinese government wouldn't change their web policy for Google. What's ...
Jan 14 2010
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10 Gorgeous Social Media Infographics
Infographics make information easy to consume. Mundane Charts vs Info graphics: Although they are essentially driven by the same set of information, our eyes are more attached to the ones that give aesthetic pleasure. Below are 10 that might suit your social media taste buds. - 1. Building a Company with Social Media 2. How Twitter Got Attacked By DDoS 3. Journey Of A Twitter 4. China's Social Media Map 5. The Conversation Prism 6. Social Media Stats 7. Social Media World Map> 8. Social Web Involvement 9. Women Rule Social Media 10. The Boom Of Social Site Catch more at webdoctus.
Jan 12 2010
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Android Users Are Avid Mobile Shoppers
As what Willis shared, our future is definitely going mobile. And we have Smartphones to thank for that. The wide range of affordable applications and ease of web browsing have catalyzed the adoption of these amazing phones. Take iPhone for example, with it I can find the nearest drug store, watch YouTube videos, plan my bus routes and find a place for dinner. All while listening to the latest podcasts. Do you know what else people are doing with their Smartphones? Shopping. And it seems like Android users are more willing to part with ...
Jan 11 2010
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Facebook Touches Yahoo. Google Shivers
Social media is on the rise, or is it just Facebook? We have been tracking Facebook's performance in terms of unique traffic for quite some time now. Each month, Facebook grows by at least a couple of percentages and in absolute terms, 2 to 4 million unique visitors. This month's Compete graph (of the top 3 websites) looks a little hopeless for Yahoo. At least in graphical context, Facebook (132.1 mil) is all ready to overtake Yahoo (133.4 mil) to claim no.2 position. Facebook's growth is unwavering, but Google and Yahoo aren't showing ...
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