This is a summary of a presentation by Daniel Lee (@danlee888), Regional Director of Euro RSCG (@eurorscg), at the iStrategy Conference, 2010. Once again, we're reminded that social media isn't a final strategy. Before jumping onto the social media bandwagon, it's crucial that we understand how it has changed the scene. So what's changed? Nothing much, actually. The fundamentals of communication are still intact. Human beings are still social by nature - we still talk and share, but technology and connectivity has made it vastly easier, faster and thus making conversations more powerful. Here's a ...
About Stephanie
Currently pursuing a degree in mass communications at the Wee Kim Wee School of Communication and Information (yes, it’s a long name for a school.) Loves learning and discovering new things everyday. Interested in advertising, public relations, Internet marketing, dancing and cute, fluffy things in general. Loves how social media makes the world a smaller place. Follow / educate / discuss / say hi @stooffi!
Dec 1 2010
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Driving Your Brand through Social Media
Notes from a panel discussion at iStrategy 2010 featuring Chris Wei, CEO of Great Eastern Holdings Grp, Haresh Khoobchandani of Microsoft, and James Miner of ESPN. Warning: Tons of useful insights ahead: - - 1. It all starts with a strategy Not a social media strategy – “there is no such thing”; that’s why brands and agencies struggle to figure it out Instead look at it from a macro point of view – develop a brand strategy that solves business challenges, and social media as a tool for personal and professional communication. Social media is becoming a key ...
Dec 1 2010
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Facebook’s Success Strategy: Doing Away With Monetizing
Our second keynote speaker is Blake Chandlee, VP Sales, Emerging Markets, Facebook, (@bchandlee) who gave us an inside look on how Facebook innovates by embracing a different mindset, different approaches and different ways of working. This innovation has proven to be a key to its success and resilience in the global market. Facebook targets 3 distinct audiences – users, developers and advertisers, and they work on the basis of efficiency, effectiveness and scale; with standardized basic offerings throughout the world. Users The basic premise of allowing people to connect and share, according ...
Dec 1 2010
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Social Media: The Air Asia Way
Day one of iStrategy 2010 kicks off with an insightful presentation by Kathleen Tan, Regional Head of Commercial, Air Asia group. (@empressrox) Here's her presentation in a nutshell: Kathleen starts off by emphasizing that social media is a commitment – it isn't just about learning about theories and technologies, it's about immersing yourself in social media as well. To her, that meant getting on these platforms and experimenting with them on a personal basis. AirAsia’s has global social media presences on Facebook, Renren, Twitter and Sina, with Facebook leading the social media ...
Nov 24 2010
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How Marketers Are Using Social Media in 2010
Flowtown has released another infographic based on research by Michael Steltzer, founder of SocialMediaExaminer that gives us a good overview of how businesses are latching onto the marketing opportunity presented by the growth of social media. Adoption of social media in marketing is still in its nascent stage, but we can see that many businesses have come on board the bandwagon and are perhaps more conservative with their approach: spending 1-10 hours on social media in a week (that boils down to a maximum of 2 hours on social media per ...
Nov 18 2010
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Google Maps Generates Weird Directions
This issue surfaced in 2007, but it seems like 3 years down the road, Google still hasn't fixed the problem. Buzz has recently emerged again as netizens get a few LOLs from strange directions generated by Google Maps. Search for directions between certain countries and if you really look through the directions you get, you might find something rather fishy: (click on pictures to enlarge) Getting from USA to China involves Kayaking across the Pacific Ocean. I guess since the distance between Japan and China is relatively nearer, you can jet ski across ...
Nov 12 2010
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Yahoo Mail Beta offers Social Media Integration
Amelia and I made a trip down to the Yahoo! office yesterday to check out Yahoo! Mail (Beta) and the new Messenger. Let me first establish that I started a Yahoo! account back when I was like, nine. That was when Yahoo! games were still in vogue, auctions were still up, before Hotmail came into my life, and before I abandoned everything and migrated to Gmail. So it was great seeing how Yahoo! was reinventing itself to stay relevant with today's technology. I would liken it to meeting an old friend that ...
Nov 5 2010
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3 Amazing Slow-mo Ads
Something exciting and extraordinary happens when something otherwise ordinary is set into slow motion - details are wonderfully amplified and call for us to take a moment to look at the world in a different light. Take a look at how some have used this strategy in their own ads - Google proved a point by comparing Chrome to the speed of potatoes (yes), lightning and sound - in a really quirky and interesting way. The use of contrast also highlighted the actual speed of which these things were happening, and ...
Oct 26 2010
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How Communication Professionals Should Evolve to Stay Relevant
Over the weekend I chanced upon a discussion between industry experts on how communication professionals should evolve to stay relevant in today's technologically driven society. The topic was discussed on the blogs of Lou Hoffman, Paul Roberts, Steve Farnsworth, Hans de Groot, Todd Defren and Don Jennings - click to read detailed blog posts. In a nutshell, most of them agree there's lot's of learning to be done - no surprise there. As Farnsworth puts it, social media and digital communications are "message boards on steroids". Because things are in constant motion, we need to be ...
Oct 21 2010
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When Guerilla Goes Wrong.
Not all out-of-the-box guerilla campaigns work out the way they're supposed to. (Photo from STOMP) The latest guerilla advertising strategy by Philips Electronics Singapore, executed by The Secret Little Agency (yes, that's what the agency is called) managed to draw some publicity, albeit negative. The story in a nutshell: someone submitted a video of a bear at a bus stop located in Singapore to a popular local citizen journalism site, STOMP. Employees from the Singapore Zoo, policemen and members from a nature group were notified and went down to the location ...
Oct 21 2010
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3 Brilliant TVCs from Sony Bravia
Sony's BRAVIA has done a good job at associating colours with Sony TVs in a vibrant, youthful way. Done for real, without computer graphics (CG). Check out our favourite BRAVIA ads as well as the behind-the-scenes footage for added inspiration. It's great that Sony places emphasis on incredible experiences with colour and less on the technological nitty gritty of their TVs. Bravo, Bravia! 1. Bouncy Balls 2. Paint 3. Domino City Also check out Play-Doh Bunnies, Pyramids, and this really cool zoetrope.
Oct 14 2010
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Volkswagen Ambient Campaign Puts the Fun Back in Life.
Volkswagen's ad campaigns are usually great case studies. Think about the famous print ad series circulated in the 1960s and recently, the series of iPhone applications introduced for drivers to "test drive" its cars. Creativity is strongly associated with the brand. And here is another cool Volkswagen campaign. The German car maker made the mundane a little more exciting with their latest campaign centered around the idea of the fast lane: "dedicated to everyone who enjoys speeding life up a little". They've taken the everyday experience of riding escalators, lifts and pushing carts, ...
![Japan’s Social Giants: Trends in User Numbers [CHART]](http://www.penn-olson.com/wp-content/uploads/2012/02/IMG_5437-80x80.jpg)
Japan’s Social Giants: Trends in User Numbers [CHART]
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