According to Ace Metrix's algorithms, Rubbermaid's ad, "Neat. Not" (below) was the most effective ad in 2009. The ad created by Y&R managed to generate an overall "Ace" score of 717 out of a possible 900, which measures both the ad's watchability and persuasiveness. Ace Metrix CEO Steve Goldman commented: "Consumers clearly connected with the Rubbermaid creative treatment,". "The combination of a simple message, clear calls to action and a differentiating product all helped this ad to stand out from others." Steve Pawl, VP, marketing at Rubbermaid, said the ad and the ...
Tag Archives: 2009
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Jan 1 2010
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Cartoon Review: 2009 In Social Media
Social media has picked up the pace in 2009. From Susan Boyle's YouTube hit to the Iran Elections, the cartoon video below gives a good and humorous review of how social media has played its part in 2009. Enjoy! 2009 In Social Media Via RWW
![Japan’s Social Giants: Trends in User Numbers [CHART]](http://www.penn-olson.com/wp-content/uploads/2012/02/IMG_5437-80x80.jpg)
Japan’s Social Giants: Trends in User Numbers [CHART]
Feb 8, 2012
Cazbak Partners With Giant E-commerce Sites, Gives Savings to Consumers in India
Feb 8, 2012
Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012
DropMySite.com Backups Your Website, Email, and Database in the Cloud
Feb 8, 2012