Tech in Asia

Google's online advertising segment, which brought it a multi-billion dollar revenue last year (and probably again this year) is going for another major upgrade. As announced on its blog, Google is launching a DoubleClick Ad Exchange, which aims to grow the display advertising pie for everyone. That means Google, advertisers and publishers alike! The concept is simple. The new Ad Exchange is a real-time marketplace that helps large online publishers and advertisers buy and sell display advertising space. Google explains: "These publishers and ad networks manage and represent large volumes of ads and ad ...