We’ve probably all cursed banner ads or pop-up messages. So I have good news and bad news for you. Good news is that those two ad delivery methods are falling out of favour with users, and will likely be used less online. Bad news: pre-roll adverts - those things that delay your online video viewing - are the new kings of online ad clicks, and will probably get implemented more often due to their effectiveness. Chinese research firm DCCI has found, in its Social Network Marketing Report for the first half ...
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Aug 10 2011
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NeochaEDGE: Where Chinese Modern Art, Brands, and Social Media Meet [INTERVIEW]
NeochaEDGE is a unique, Shanghai-based web firm that intersects modern art and design in China, global brands, and social media. It’s primarily a creative agency and a production house that hooks up global brands with Chinese artistic and musical talent. Though it was originally a social media start-up for art-oriented people, it has metamorphosed over the past year into a company that serves as greater China’s funkiest digital agency. NeochaEDGE’s site is a “web-magazine” that’s updated daily with peeks into their projects. About half of their commissions come from overseas brands ...
Aug 4 2011
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CEO of Focus Media: Group Buy Sites in China Bring an Ad Spending Boom
The CEO of Focus Media, China’s biggest outdoor digital media agency, has revealed that the country’s multitude of booming group buy sites now account for US$10 million (64.3 million RMB) of quarterly revenue at his company alone. Focus Media’s CEO, Jason Jiang (pictured below), today claimed first quarter revenues for his firm of $136.1 million. The spending from group buy sites now represents eight percent of Focus’ revenues. Jason says that’s up from zero percent last year; and will likely grow to 10 percent when he eventually reveals Q2 earnings. Ad spending ...
Jul 28 2011
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Japan’s KDDI To Take Over Mobile Ad Start-up Nobot For 1.5 Billion Yen
The Nikkei a.k.a. Japan Business Daily reports today, KDDI's cellphone advertising unit Mediba Inc. is planning to take over Tokyo-based Nobot for 1.5 billion yen (US$19.2 million). Nobot is a tech start-up specializing in providing an ad optimization and exchange platform especially for smartphone apps, and has partnered with mobile ad networks such as Smaato, ZestADZ, Mojiva, Medialets and BuzzCity. Prior to this fundraising, Nobot succeeded in raising 140 million yen from several VC firms last fall. By acquiring the start-up, KDDI is expected to take second place ...
Jul 19 2011
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Mobile Ad Network ZestAdz Acquired By Komli Media
Digital media company Komli Media has acquired ZestAdz, a mobile advertising company based in Chennai, India. Komli Media announced today that with the acquisition of ZestAdz it will be able to offer digital solutions on the mobile platform. These will be separate from the already existing display, video, search, and social media solutions to it offers to agencies, advertisers and publishers. The mobile advertising industry is growing and Komli Media has strengthened its position by acquiring ZestAdz, which claims to deliver 5 billion ad impressions each month in around 20 key ...
Jul 11 2011
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Telkomsel’s Mobile Ads Target Based on Location and Demographic
At the IDBYTE event in Jakarta this afternoon, Indonesia, I chanced upon Telkomsel’s booth that showcases its mobile advertising product. Telkomsel is the largest telecoms company in Indonesia with about 100 million mobile subscribers in Indonesia. This new mobile ad product, according to a Telkomsel employee from the Mobile Ads department (and who wishes to remain anonymous) it can target consumers based on: Location - Specific city or location Time - Target consumers at a given time period, say 12 noon Demographic - Gender, age, income group etc For example, the picture above shows that ...
Jul 22 2010
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Creative Ad: Child Labour
Coming up with an ad is not easy. It needs to break through the clutter, and attract eyeballs. It needs to be memorable, and impactful. It needs to translate into increased sales. Wouldn’t it be nice to create an ad that would trigger action from your target audience immediately? When I saw the ad below, I couldn’t help but to be impressed by it. It is one of the best ads I have ever seen. And I think it serves as a good reminder to always think action when creating an ...
May 24 2010
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3M Optimizes Your Ads For Maximum Effectiveness
It is extremely tough to create an ad that captures viewers’ heart. Advertisers often find themselves arguing and debating how visuals and texts should be placed to bring out the key messages and maximize effectiveness. But these arguments are often based on experience and personal opinion. In other words, they don’t necessary cater to the mass audience and could even be flawed. At the end of the day, the person that wields the most power in a group often finds his/her idea getting the buy-in. This is especially true when a ...
May 15 2010
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CREATIVE: An Experiential Pizza Ad In A Video!
How cool can a frozen pizza ad be? With creativity, the ad could be hugely experiential. In a partnership between Findus (the top frozen food brand in France) and Dailymotion, an ad is developed to play every 3 minutes in thousands of selected videos. It might sound like spam but the creativity of this ad is going to compensate it, at least for the first time you see it. We're not going to spoil the show by telling you what exactly happened. Catch the video below to experience the ad yourself. Enjoy! Creative ...
May 3 2010
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Building Your Business One Conversation At A Time
Traditional marketing still works. But it generally doesn’t possess one attribute that social media has – customer engagement. All relationships, including one that is between a business and its consumers, thrive on two-way communication. To illustrate this point, we have included a video below, which depicts how a customer wants a break up with a business that has overly focused in a one-way communication. With the rise of social media, most customers would expect big brands to connect through channels like Facebook and Twitter. Small businesses, as we have witnessed through numerous ...
Apr 17 2010
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Brilliant Ads: Penguin Books Travel With Words
When they said a picture paints a thousand words, I think they meant alphabets too. Don't know what I am saying? Check out the ads by IESP, João Pessoa, Brazil below. Books are always a great companion when I travel, and I strangely like the feeling of having one with me when I am overseas. I was immediately attached to the ads - Travel with words, meet the world, illustrated so well by Penguin books. Somehow, this feeling can never be replaced by a kindle, or an iPad. - - Advertising Agency: IESP, João Pessoa, ...
Apr 13 2010
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3 Tiger Woods New Nike Ad Parodies [VIDEOS]
Less than a week after the release of Tiger’s controversial Nike ad on YouTube, several ad parodies have already surfaced. We have included three that made us fall out of our chair laughing, along with the original ad and analysis by Adweek’s Babara Lippert. The new grayscale Nike ad captured a sorry-looking Tiger while the "ghost" of his father, Earl spoke to him. The ad ended with Earl saying, “did you learn anything?” and a Nike swoosh appeared. Putting aside the genuineness of Tiger's teary-eyed response, I would think that the ad ...
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