Drink driving has been a constant problem in many countries. This urged advertisers to come up with creative ads that would get the message drilled into the audience's mind. Few would disagree that these ads are creative, but are they really effective? 1. Volkswagen: One is Enough Just like your accelerator, gear and steering wheel, one is enough if you want to drink. 2. Automobile Association of Singapore: Shattered Bottle Not everyone gets to pick up the pieces. If you drink, don't drive. 3. Parking Lot Guerrilla Ads Parking lots are hard to get, but I'm ...
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![11 CREATIVE Anti-Smoking Commercials [Videos]](http://www.penn-olson.com/wp-content/uploads/2009/08/anti-smoking-icon.jpg)
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Aug 25 2009
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11 CREATIVE Anti-Smoking Commercials [Videos]
They've used gross graphics, kids, fear, humor, sarcasm and lots of creativity to discourage smoking. While the effort is commendable, are you buying them? While I find all of the videos below entertaining and creative (explains the selection), only one (video 5) managed to leave a weighty impact. I guess fear works better for me. How about you? 1. Smoking Shortens Your Penis 2. Treat Smokers Better, They Don't Have Much Time To Live 3. Nico Breeze: The Secret Ingredient To Successful Parties 4. Dude, This Is A Sad Way To Die 5. Alexandra Is Coming ...
Aug 28 2009
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Marketers Place Video Ad Inside a Magazine
Harry Potter inspired? I always thought to myself how wonderful it would be like to have a newspaper like The Daily Prophet (from Harry Potter). At last! Entertainment Weekly, a Time Warner Company magazine will start the ball rolling to making this a reality. While The Daily Prophet has moving pictures, Entertainment Weekly will have advertisements played in video. The magazine will use the technology to show 90-second of video advertisements. However, not all 1.8 million subscribers will have the chance to taste this new technology, only major cities like New York and ...
Aug 19 2009
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The World’s Most Expensive Commercials [Videos]
If you google "most expensive commercials", Honda's would come out top on the list. According to the YouTuber who uploaded the video, this commercial took 606 takes and re-takes, and had Honda spending a total of $6.2 million for just 120 seconds of it. The expensive Honda ad is definitely an eye opener and it got us digging for other expensive commercials. Do you think they can match Honda's? Honda Pepsi Packed with Footballers: Beckham, Totti, Ronaldinho, Carlos Adidas Get Star-Struck: David Beckham, Russell Simmons, Young Jeezy, Katy Perry, Estelle, Taye Diggs, Missy Elliot. Carlton Draught Beer Carlton ...
Aug 18 2009
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CREATIVE Shoe Ads You Have Never Seen Before
Selling shoes is no easy task. With so many shoes brands in the market providing the same functionality, what can advertisers do to appeal to consumers? As you will see very soon, all the ads focus on just one attribute and made it vivid. Whether its the brand, how it was made, its function, design or its fit, these ads brought out the essence of the shoes. Brantano Shoe City: Most Wanted Brands Saint Vacant: Better Than Handmade Reebok: Guerrilla Plane Window Adidas: I Run with 600 Million Legs Gabor: Fits Perfectly Woodland:Guerrilla Climbing Shoes La Sportiva: Frostbite Unless ...
Aug 24 2009
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10 Apple Old Ads [Videos]
Apple has been known for its revolutionary products and advertising prowess. Instead of bringing consumer's focus to the physical attributes of its products, it's offering them a lifestyle and an unique user experience. Apple's brand and identity were not built up overnight, it started long ago. It was years of marketing efforts, which resulted in a perception that Apple products are for the stylish and the creative. Let's take a look at 10 Apple's old ads and see how everything started. 1. Think Different 2. APPLE IIc commercial - 1984 3. Sharing through ...
Aug 16 2009
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Creative Ads Weekly 2
This week’s CREATIVE Ads covered Bus Stops, Condoms and also Autism. We can advertise anything, can't we? Our pick: The series of Bus Stop Ads.What the world wants now is not static print ads. Consumers are demanding everything interactive for them to spare advertisers a fraction of undivided attention. Check it out and see if you agree! CREATIVE Bus Stop Ads Creative Condom Ads Don't Delay Autism Treatment
Aug 15 2009
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Creative Ad: TreeHouse
Some parents think that their kids’ autism would miraculously go away one day. If only distance is tangible in reality, maybe then they could measure the seriousness of this condition. Luckily, we have ads that can show you literally what delaying treatment can do. Don't Delay Autism Treatment
Aug 14 2009
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Creative Condom Ads
If you don't want babies, a shotgun marriage, Aids, Herpes or anything alike, use a condom. While many think that rubbers ruin sex, they need to know the trade-off between pleasure and safety. To make you feel better, condom companies are making ultra thin condoms and no excuse, they come in all sizes. See how advertisers convey the need to put on those condoms and why they are not that bad! 1. PlaySafe: Fits any head 2. CondomShop.com: Don't be stupid 3. Durex: I love. 4. Durex: XL XXL 5. Durex: No exit 6. Durex: Condom Ring 7. Jontex: ...
Aug 12 2009
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CREATIVE Bus Stop Ads
How much time have you spent waiting today? I once read that people spend an estimation of 3 years waiting in 70 years of their lifetime. Waiting can really be a pain and one thing I do not relish is the time spent waiting for a bus. I often find myself filling time by reading bus stop poster ads but they are so passé aren’t they? What I am about to show you are revolutionary bus stop ads, ads that are interactive, rules breaking and truly engaging. Ads that make bus waiting a ...
Aug 11 2009
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CREATIVE Ads Weekly
Alright! This week's CREATIVE Ads were from Faber Castell, Alfa Romeo, Kennel Pet Laxatives, Denver Water, YOSushi, Campbell's and AWARE. Our pick goes with AWARE's Stop Verbal Abuse campaign. Stop Verbal Abuse Flashback This ad shows us that there is always more than a way to present the same conventional message. The message was clear and the image arresting. There was no need for words – Verbal abuse hurts as much as physical abuse. We all got it and that’s powerful. Check it out and share your thoughts in the comment forum. Stop Verbal Abuse Faber ...
Aug 7 2009
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Creative Ad: Faber Castell
What's Credible? I used to love playing with plasticines when I was younger but there was always a major concern from the parents: “It’s toxic and it may harm my kid”. It is about time somebody tell those paranoid parents that plasticines are non-toxic! Faber Castell came up with a solution for this long time problem. What could be better than using plasticines to convince people that plasticines are harmless? If it looks edible, it probably is.
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