Adidas | Tech in Asia

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Oct 25 2011

488

The Chinese Fitness App Start-Up That’s Chasing Smartphone Users

bySteven MillwardinMobile, Social Media, Startups, Web

A Chinese start-up is trying to ride a new wave in health and fitness in the country with its multi-platform exercise app called Codoon. As more younger Chinese folk move away from the traditional calisthenics or tai ji quan (tai qi) in the mornings, and instead take up jogging and other work-outs, Codoon is aiming to beat Nike (NYSE:NKE) and Adidas (ETR:ADS) - or indeed Baidu (NASDAQ:BIDU) or Tencent (HKG:0700) - to the punch. The start-up is called LeDong, and is based in Chengdu, western China. It has made a whole ...

Jul 12 2010

250

Adidas Triumphs Over Nike In World Cup Buzz

byWillis WeeinUncategorized

The Internet is dominated by the loud World Cup buzz for the past 30 days, and almost half of the conversations that took place are triggered by Adidas and Nike. Nike has smartly employed an ambush-marketing tactic for this World Cup. However, its dominance is short-lived as Adidas bounces back to snatch the top spot just after 2 weeks into the tournament. Currently at number two, Nike can pat itself on the back given that it isn’t the official sponsor. Pepsi has also adopted the same ambush strategy but unfortunately, its effort is ...

Aug 19 2009

918

The World’s Most Expensive Commercials [Videos]

byWillis WeeinUncategorized

If you google "most expensive commercials", Honda's would come out top on the list. According to the YouTuber who uploaded the video, this commercial took 606 takes and re-takes, and had Honda spending a total of $6.2 million for just 120 seconds of it. The expensive Honda ad is definitely an eye opener and it got us digging for other expensive commercials. Do you think they can match Honda's? Honda Pepsi Packed with Footballers: Beckham, Totti, Ronaldinho, Carlos Adidas Get Star-Struck: David Beckham, Russell Simmons, Young Jeezy, Katy Perry, Estelle, Taye Diggs, Missy Elliot. Carlton Draught Beer Carlton ...