Adways Indonesia - a subsidiary of the Japanese advertising company Adways - is expanding its reach to social mobile games. The latest game, World of Monster (pictured above), is available now on Android, after launching earlier in some countries on iOS. Indonesian gamers won't see the official localization of the game launch until April 2012 on iOS though. In Japanese, it’s dubbed Kaibutsu Chronicle (where ‘Kaibutsu’ means ‘monster’). World of Monster is a social RPG game and it has already launched in Japan (iOS and Android), China (iOS only), and Taiwan ...
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Nov 17 2011
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EA Sticks Madhouse Ads in iOS ‘Freemium’ Games for China
Madhouse, the largest mobile ad network in China, has teamed up with Electronic Arts (NASDAQ:ERTS) - aka EA - to put live ads into the freemium versions of EA games in China, such as Need for Speed SHIFT 2 Unleashed (pictured above). When we heard EA’s Mike Pagano talking on a panel recently in Beijing, he pointed out how his local team has four gaming titles fully localized - and free - for the China market. These come with possible in-app purchases (pictured below); and now they’ll also have the ...
Oct 19 2011
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Could China’s Shanda Be the First of Many to Go From NASDAQ to SHA?
This week’s news that Shanda Interactive (NASDAQ:SNDA), the major Chinese media and entertainment company, is looking to go private and delist from NASDAQ was a bombshell. It raises the spectre of other Chinese web/tech companies also abandoning the New York tickers in favour of, say, SHA, SHE, or HKG - China’s own stock exchanges in, respectively, Shanghai, Shenzhen, and Hong Kong. Under current regulations, Chinese companies incorporated in a foreign country are not allowed to sell shares on the mainland. It’s conceivable that the company’s online gaming division, Shanda Games (NASDAQ:GAME), ...
Oct 11 2011
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NVC CEO Accuses Baidu of Faking News Stories for Fraudulent Ad Clients
NVC Lighting CEO Wu Changjiang is not the first person to take shots at Baidu over Sina Weibo with regards to Baidu's advertising policies. In fact, that happened just yesterday. But it's happening again, and just like yesterday, the claims being made are, well, not all entirely airtight. Trademark Violations First, Wu asserted that Baidu had granted paid advertisement space to a fake company that was essentially stealing NVC's trademarked name. And indeed, the names are ridiculously similar. See if you can spot the difference: 雷士照明 is the real company name in ...
Oct 5 2011
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Baidu International Launches, Aimed at Global Brands
Baidu, in partnership with China Search International, is launching 'Baidu International' ad platform today, which it touts as a service "to help advertisers globally launch, manage and optimize on Baidu." Now, before you dismiss this news, think about what it represents. It is an opportunity for the world to throw ads at China’s 500-million-strong internet users. And like it or not, Baidu is one of the best channels to reach Chinese netizens as it controls a whopping 83 percent of the Chinese search market. The launch is essentially a partnership roll-out between ...
Sep 16 2011
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EatAds Expands Aggressively Abroad
We last featured EatAds in early May of this year. And now a short six months later, the Singapore-based online marketplace for traditional ad space — magazines, billboards, cabs, and buses, etc — has expanded to India, the Philippines, Hong Kong, and Vietnam. EatAds has a physical presence in these four countries with local staff supporting the business. John Fearon, Founder of EatAds told me that the expansion will keep going, as along as it makes business sense. While managing the existing business operation, John has also set his eyes on ...
Aug 30 2011
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China’s Top 10 Online Ad Styles – Which Get More Clicks?
We’ve probably all cursed banner ads or pop-up messages. So I have good news and bad news for you. Good news is that those two ad delivery methods are falling out of favour with users, and will likely be used less online. Bad news: pre-roll adverts - those things that delay your online video viewing - are the new kings of online ad clicks, and will probably get implemented more often due to their effectiveness. Chinese research firm DCCI has found, in its Social Network Marketing Report for the first half ...
Aug 8 2011
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Ka-Ching! Aktiv Digital To Sell RockYou Ads in Southeast Asia
Update: "RockYou offers a lot more than the standard IAB ads and this agreement spans all of RockYou’s inventory including the brand experience and custom social game advertising options," says a Aktiv Digital rep. Unfortunately, they can't share with us the revenue share details. Heh. Singapore based Aktiv Digital has landed a big deal. It’s an agreement that allows it to sell IAB display advertising and interactive video products spaces on behalf of RockYou, a popular social gaming company in the U.S. You might recall RockYou as the creator of Zoo World ...
Aug 4 2011
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CEO of Focus Media: Group Buy Sites in China Bring an Ad Spending Boom
The CEO of Focus Media, China’s biggest outdoor digital media agency, has revealed that the country’s multitude of booming group buy sites now account for US$10 million (64.3 million RMB) of quarterly revenue at his company alone. Focus Media’s CEO, Jason Jiang (pictured below), today claimed first quarter revenues for his firm of $136.1 million. The spending from group buy sites now represents eight percent of Focus’ revenues. Jason says that’s up from zero percent last year; and will likely grow to 10 percent when he eventually reveals Q2 earnings. Ad spending ...
Jul 26 2011
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Woohoo! You Can Now Create HTML5 Mobile Ads Using MobDis Pro
There are more than one billion mobile users in the world - so naturally our mobile handsets have become a channel for advertisers. It’s not too bad if the ads at least look attractive, because no-one likes ugly mobile banner ads on their phones. Thankfully we now have another tool to help designers and advertisers who don’t possess the technical knowledge to produce gorgeous looking HTML5 mobile ads, which will be compatible with all mobile platforms. 2359 Media, a Singapore-based mobile marketing consultancy which closed a S$1 million investment round earlier ...
Jul 19 2011
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Mobile Ad Network ZestAdz Acquired By Komli Media
Digital media company Komli Media has acquired ZestAdz, a mobile advertising company based in Chennai, India. Komli Media announced today that with the acquisition of ZestAdz it will be able to offer digital solutions on the mobile platform. These will be separate from the already existing display, video, search, and social media solutions to it offers to agencies, advertisers and publishers. The mobile advertising industry is growing and Komli Media has strengthened its position by acquiring ZestAdz, which claims to deliver 5 billion ad impressions each month in around 20 key ...
Jul 3 2011
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Tata Docomo, The First Brand in India To Run Twitter Ads
There are ways for brands to acquire fans legally and quickly on Facebook. And while Twitter has been a different story up until now, things may be changing.. We hear from the folks at Interface Business Solutions, a digital advertising firm in India, that the microblog is working to make follower acquisition possible. Google, for example, is one of the brands which has embraced ads on the microblog. A senior Twitter representative told Interface, “Currently my group is focused on working with the largest Fortune 1,000 brands globally. We also have a team ...
James Tong: How IDA and Gobi Ventures Help Startups Expand Into China
Feb 7, 2012
Thailand’s Ensogo Reflects on Success, Aspires to Expand in 2012
Feb 7, 2012
Jumpsurf Provides You With Cross-Border Mobile Wifi
Feb 6, 2012
FC2 Continues to Expand Web Services to Big Markets
Feb 7, 2012
Amazon Launches Junglee.com for Indian Market
Feb 6, 2012