Ringback Tone (RBT) advertising is taking off in Indonesia as a prime form of mobile advertising. Biz-Ring now fully launched its RBT-Ads service on mobile phones with Telkomsel operator. RBT adverts replace the dial tone sounds when someone makes a call to a mobile. Biz-Ring ads were first test-released to mobile phone users in Indonesia two months ago, and have already netted more than 137,000 subscribers. Users who sign up can get free SMS credits and free music ring tones as rewards, as well as a chance to win monthly prizes ...
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![HP’s Printer Ad is a Gorgeous Art Piece [VIDEO]](http://www.penn-olson.com/wp-content/uploads/2010/08/youtube.jpg)
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Jun 29 2011
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Chalkboard Partners With HTC Malaysia, Launches Location-based Ads Widget
Chalkboard, a Singapore-based start-up and also Southeast Asia’s leading location-based ads network has just announced its partnership with HTC Malaysia. The partnership will allow all HTC users in Malaysia to enjoy a stream of today’s specials from local businesses. Local business owners can inform customers of new deals and sales. One of the exclusive features of this widget is the “Live” mode, where the stream is automatically updated in real-time. The widget will work on all HTC handsets that run on Android 2.1 and above. To Users can get this free ...
Jun 27 2011
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China’s Mobile Ads Expenditure To Hit $1.4 Billion in 2015
Mobile advertising expenditure is rocketing around the world, but nowhere like it is in China. Citing eMarketer, Chinese Internet research firm iResearch produced a graph showing rising mobile spending in China. By 2015, the figure will hit a whopping $1.4 billion, way ahead of major nations like India, Russia and Brazil. The folks at iResearch listed several points explaining why China’s mobile advertising expenditure will experience exponential growth in the future: China is the largest mobile phone market in the world. The last count was 900 million users. China’s smartphone sales volume is ...
Dec 8 2010
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Victoria’s Secret Commercial Popular Among Males
Last year's Victoria's Secret commercial had hot supermodels around cars, bikes, and aircraft. This year, "Transformers" director, Michael Bay decided to take a softer approach. Guys, don't worry, it’s still sexy. With over 300,000 views since the video was released on YouTube last week, the commercial is considered pretty viral. Victoria's Secret has successfully attracted a horde of male audience. The video is most popular among males between the age of 25 to 54. It's no surprise when the ad features supermodels Adriana Lima, Candice Swanepoel, Chanel Iman, Erin Heatherton, Katsia Zingarevich, Lily ...
Aug 18 2010
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Ad Stunt: McDonald’s Plants Sleepers Under Coffee Ads
Sometimes an ad design itself isn't strong enough to fully communicate an impactful message. McDonald's understood that and to create the perfect juxtapose, they planted sleepers under its coffee ads, promoting its 2 weeks free coffee campaign in Canada. The copy relates strongly with the planted sleepers: "Looks like someone could use a free coffee." It brings people laughs and gets people to talk about it. This isn't the first time McDonald's has produced such excellent coffee ads. We previously shared one that could literally produce steam!
Aug 14 2010
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HP’s Printer Ad is a Gorgeous Art Piece [VIDEO]
How creative can you be when selling a printer? Well, HP attempted by transforming its printer ad into a gorgeous art piece. It was explained that the video used the consistent and reliable printouts from its Photosmart printers to narrate a little story, speeding them up until they animate. The creative execution is good and it provides peripheral cues that the printer is smooth and fast. But we're unsure if the video hits the right audience. According to YouTube's data, most of the viewers are male aged 25 - 54. Is ...
Aug 9 2010
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4 Fabulous Social Media Vintage Ads
Have you ever wondered how social networking ads would look like back in the 1960s? Fret not, Brazilian ad agency Moma Propaganda has created an awesome ad series based on how they would like in that era as part of their "Everything Ages Fast" campaign for Maximidia Seminars. The series comprises of Twitter, Facebook, YouTube and Skype. On top of the vintage colours and graphics, the taglines for each social networking platform were crafted accordingly in relation to that period of time too. Which one is your favourite ad? Mine’s definitely YouTube’s. Twitter Facebook YouTube Skype
May 23 2010
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Nike’s Star Studded Viral Ad Spices Up World Cup 2010
The FIFA World Cup is just around the corner, and soccer fans (like me) can certainly feel an air of anticipation for this once every 4 years soccer event. Nike understands how soccer lovers think and has intelligently spiced up the excitement through its star studded viral ad, featuring soccer superstars like Wayne Rooney, Cristiano Ronaldo and Fabio Cannavaro. The ad highlighted the impact of one’s pass, shot and tackle. Each crucial intervention could potentially change the life of a soccer player, or even the nation. In this 3 minutes short film, ...
May 22 2010
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Google’s Playable PAC-MAN Logo Offers Great Display Ad Idea
Google's PAC-MAN logo, displayed today, has certainly caught our attention (right). It isn't just a pretty static logo, it's a playable PAC-MAN game embedded on Google's frontpage! I had my 5 minutes of fun, dodging and gobbling, and reliving the good old PAC-MAN days. If this PAC-MAN doodle were an ad, I would have given it a near perfect 10. It has a great mix of interactiveness and fun. The game was so creatively made that many of us would feel the urge to share it with our friends. Of course, ...
May 18 2010
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Majority Don’t Mind Location Based Ads [STATS]
A survey by JiWire, a WIFI provider and location based advertising company, found that 53% of mobile WIFI users are willing to turn on their location services to receive more targeted ads. Often, users have to bear with these ads when they download free mobile applications. However, this model benefits all parties, namely, the advertisers, app publishers and mobile app users. In fact, 76% actually prefer ad-supported apps over paid ones. It was also found that most users have downloaded at least 10 mobile apps on average and ...
May 17 2010
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3 Amazing Viral Ads You Can’t Miss
The list of top 10 viral ads in the month of April has been released by goviral. We have watched all 10 of them and decided to feature our top 3 in this post. The brands behind them are Heineken, Samsung and Coke. Surprisingly, only one out of the three used humor as their viral strategy. Heineken, like its previous walk-in fridge spot, retained its male centric humor. Samsung used a card throwing expert to show off its camcorder's fast movement capturing ability. Coke smartly leveraged on the upcoming FIFA world cup ...
May 14 2010
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7 Creative Digital Advertising Examples
There are thousands of people advertising on the Internet. So, what makes you so sure that your messages aren’t buried under the rest? This post features how businesses, agencies and even individuals have used creative means to break through the clutter. Hopefully, it would spark some ideas on how you could approach digital advertising differently. Like everyone else, we just love sharing stuff that make us say “wow!” That's what makes an ad worth spreading. 1. Viral Video: Wario Goodby Silverstein, an advertising agency, pioneered the first viral ad, featuring Wario, which destroyed ...
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