Our previous post on 5 Interesting Advertising Spaces has featured ad spaces on an urn, fly, straw and even tests paper. If that post didn't surprise you enough, check out Oddee's list of bizarre ad spaces. Among the list, 2 particularly caught my attention. The first is an ad space on a bloated chin. Du, from central China, is hoping to raise 5,000 GBP to have it returned to its original state. The second is on a 42GG cleavage of a woman, which online gambling outfit Golden Palace, had purchased a 15 ...
Tag Archives: Ads
RSS feed for this section
![How Print Media Has Embraced Social Media [PICS]](http://www.penn-olson.com/wp-content/uploads/2010/05/twitter-ad-follow-us-for-specials-250x180.jpg)
![Evian Babies Print Ads [PICS]](http://www.penn-olson.com/wp-content/uploads/2010/03/evian-roller-babies-250x250.jpg)
![4 Viral Ads That You Simply Can’t Miss [VIDEOS]](http://www.penn-olson.com/wp-content/uploads/2010/03/rat-250x203.jpg)
May 10 2010
7
957
5 Digital Advertising Platforms To Watch
In the past years, Google has dominated the digital advertising realm through its Adwords platform. However, as technology blossomed, it changed the way we interact and live. The burst of social media sites is one phenomenon we’re all witnessing at the moment. Mobile, too, is seen as the next big trend. Each trend never failed to command a massive number of users (duh it’s a trend!) and with the company of user data, it makes these technologies perfect platforms for marketers to perform their work and reach out to millions. As tech savvy ...
May 10 2010
3
796
How Print Media Has Embraced Social Media [PICS]
The ads you’re about to see are probably some of the finest "brews" you can get from mixing social media with print media (typically Wonderbra). They have amazing powers to attract eyeballs, “wow” viewers and strike conversations among friends. Why? Because most of us are participants in Facebook and Twitter and surely we have an opinion about the ad and the brand. It can’t be help but to see these businesses possessing a fun and innovative personality. It’s the associations that social media has induced, making the brand seems more trendy and ...
May 8 2010
5
338
4 Tips To Maximize Your Display Ad Campaign
Browsing through a heap of RSS feeds, I stumbled upon a interesting article by Jeff Hackett from comScore, where he shares his 4 tips toward better display ad performance. Even though social media has stolen the limelight in recent years, statistic has shown that display advertising spending continues to grow. This highlights its importance and also the need to reap maximum benefits from the investment made. Here are the four summarized tips. #1. Avoid Clutter If a webpage has too many ads, you can forget about advertising on that page. Your ad message wouldn’t ...
May 6 2010
1
308
Farmville’s Creator Zynga To Host “On-Game” Engagement Ads
Farmville and Mafia Wars' creator, Zynga is recently valued at an astonishing $4 billion valuation. Its main source of revenue comes from selling virtual products to players who wish to gain an edge in the otherwise free-of charge games. Now, the social game maker giant is on its next move towards greater riches. Unsurprisingly, it is ads that will be Zynga's next business portfolio. According to AdWeek, Zynga has partnered with engagement ad network SocialVibe to trial run this possibility. Ads would appear as a simple message at the bottom of the screen ...
May 2 2010
0
497
Top 5 Most Shared Creative Ads On Penn Olson
Advertisements are everywhere and have become an integral part of our environment. They intrude our mental boundaries and turn our want to a need. Nonetheless, many of us still appreciate them in terms of their art direction, copy-writing and creativity. This is what we have witnessed here in Penn Olson. We love sharing brilliant ads and we know they suit your taste when the share counts are high. Here are the top 5: #5 - VIDEO: McDonald’s Ad Produces Steam! 120 shares: 110 retweets, 10 fb shares #4 - 15 Brilliant Building Ads 220 shares: 170 ...
Apr 26 2010
4
1287
10 Visually Engaging Ads
We're exposed to more than 3,000+ ads per day and of course not every ad commands equal attention. To break through clutter, the print ads that you're about to see below employ high visual engagement. They command attention even as we speed through the busy walkway to our destinations. In a glance, they are able to communicate their message succinctly, stir your emotion and even trigger your laughter. We shall let the ads do the talking... and do let us know your favorites via comment below! 10. Stop Abuse 2. Don't Talk While Drive 3. ...
Apr 25 2010
2
375
5 Interesting Advertising Spaces
Update: Added another interesting ad space – fly. Thanks @YvonneDahler for the heads up! Advertising messages can be successful not only due to how they are conveyed, but where they are placed as well. I am referring to the specific medium used to carry the content. It can be the usual media such as a poster, online banner, TV and newspaper. However, some marketers (and ad hosts) challenge the norm, think out of the box, and redefine where ads should be placed. Call it weird or creative. They want a medium that ...
Apr 21 2010
1
648
Facebook Social Ad Impressions Are More Effective
Studies have shown that consumers trust friend referrals more than ads, but brands on social media are doing almost as well too. This begs the question - Are ads on social media any good for ad recall, brand awareness, and purchase intent? A joint report, Advertising Effectiveness: Understanding the Value of a Social Media Impression, by Nielsen and Facebook, which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers, showed promising results. Focusing on 14 Facebook ad campaigns that ...
Apr 16 2010
1
542
10 Factors to Make An Ad Viral
Curious, like you guys, we wonder what makes a viral ad...viral. Like all other successes, whether an ad gets viral depends heavily on both luck and skill. We can't control luck, but we can definitely increase our chances of riding the viral wave through better video ad creatives. Through observation and analysis, we have come up with a list of factors that influence viral success. The 10 Factors 1. Keep it short: Web video viewers have short attention span. Most viral ads are mostly kept to a minute. If you have to extend your ...
Apr 1 2010
1
361
Evian Babies Print Ads [PICS]
Evian's Roller Babies viral video has attracted more than 100 million views so far, and was featured on YouTube and Time’s top chart. It was a resounding success, at least in terms of media impact. Now, the premium water company has created a series of print ads to ride on its viral video success. The ads feature adults wearing t-shirts with baby bodies imprinted on them to trigger recall. Unfortunately, l doubt these ads would gain even a quarter of the success of the video. Check out the print ads and ...
Mar 31 2010
4
139
4 Viral Ads That You Simply Can’t Miss [VIDEOS]
Are viral video ads effective? Regardless of the answer, businesses are still constantly supplying these entertaining viral ads to the Internet community. Well, I must say, it is a positive contribution! Last month's series of Super Bowl ads has dominated the charts, but we have managed to pick out 4 non Super Bowl ads that are definitely worth your time. 2 out of the 4 are beer ads, which are normally famous for their creativity and huge spending. The other 2 ads are about the importance of wearing a safety belt, and erm, ...
Cazbak Partners With Giant E-commerce Sites, Gives Savings to Consumers in India
Feb 8, 2012
Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
Feb 8, 2012
![Japan’s Social Giants: Trends in User Numbers [CHART]](http://www.penn-olson.com/wp-content/uploads/2012/02/IMG_5437-80x80.jpg)
Japan’s Social Giants: Trends in User Numbers [CHART]
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012
DropMySite.com Backups Your Website, Email, and Database in the Cloud
Feb 8, 2012