According to Nielsen, the number of Smartphone users would surpass the number of feature phone users in the U.S by 2011. In other words, with more data plan sign ups, we can assume that more people will be on the Internet while on the move. This mobile trend is of course to the delight of mobile advertising companies. Google and Apple are two main players that were quick in capturing this market. With rumors of Apple's mobile ad platform, iAd, unveiling on 7th April, Apple could be on its way to ...
Tag Archives: Ads
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![Facebook Advertises Its Mobile Apps On Logout Page [PICS]](http://www.penn-olson.com/wp-content/uploads/2010/03/facebook-mobile-250x205.jpg)
![Creative HANDJOB Ads [VIDEO]](http://www.penn-olson.com/wp-content/uploads/2010/02/handjob-250x250.jpg)
Mar 24 2010
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Facebook Could Be The Next Advertising Giant
Facebook has recently overthrown Google as the number 1 most visited site in the U.S. It is just a matter of time that Facebook would become the number one most visited site globally. This also means that Facebook is expected to earn more revenue than before and might one day reach the same monetary success Google is enjoying now (since ads revenue thrives on traffic). Facebook has an attractive ad platform. It can target audiences based on demographics and connections, both of which Google failed to provide. Targeting the desired audience ensures money well ...
Mar 22 2010
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5 Brilliant Ambient Advertising Campaigns
It is often the creative juices flowing behind ads that determine media impact and ROI. The 5 ambient ads below are great examples of how others have done it right. I personally love the upside down Gap campaign. The campaign's main theme was boldly delivered, catching many by surprise. The natural thing to do next was to visit the store, find out what was happening and say, "what a cool campaign!" This campaign would definitely resonate in our mind for a long time, especially if we have witnessed it ourselves. Click on the ...
Mar 20 2010
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Google Wants Ads On Your TV
The New York Times was the first to break the news of Google's newest business portfolio addition - The Google TV, a partnership between Google, Intel and Sony that aims to bring the optimal balance between TV and web leisure. This technology is supposedly built to help you navigate through social sites and web applications like Facebook, Twitter and Picasa, and to perform web search in a breeze, all while watching your favorite TV programs. Though it is true that this service isn't something new, Google TV plans to differentiate itself through ...
Mar 19 2010
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Brilliant Ads: Find The Job You’re Suited To
The importance of choosing the right job is highlighted by these CareerOne ads. These ads daringly used the names of three famous people and matched them with made-up job designations that would not have gotten them the level of success their real jobs have. The ads bring not only humor but provoke our thoughts with questions like these as well: "Could I be in this position?" "Am I maximizing my potential?" So, have you found the job you are suited to?
Mar 16 2010
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Advertising War: HP Slate Vs Apple iPad
The "tablet" is currently one of the trending words in the tech world. Who else, other than Apple's iPad has the obvious headstart over the rest? Well, it seems like HP wants a share in this tablet market too. It recently released its "HP Slate" video ad, and boy, is there a major similarity with iPad's ad. In fact, the product on the video looks like an iPad stamped with a HP logo. And guess what? The HP Slate doesn't even have an official name or a launch date. But it does ...
Mar 14 2010
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Brilliant Ads: How Durex Condom Fits Into Her Body
Once our eyes are set on it, these ads automatically create explicit images in our mind. The Durex logo is placed perfectly at the "sweet" spot. The words that make up the visuals are sufficient to convey the message. Do they mention anything about Durex's condom quality? No, because there isn't a need to. Its peripheral cues magically place Durex right at the top of our minds with a clutter breaking effect. Designer: Andrej Krahne - - - Via: adsoftheworld
Mar 11 2010
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Brilliant Ads: The 2010 Vancouver Paralympic Games
The 2010 Vancouver Paralympic Games advertisements are a real shocker. But in a good way. Each print ad conveys strength while all that is shown are athletes with missing limbs. Oh the irony, these athletes are no where close to what we call, "disabled." The ads communicated two messages succinctly: (1) they're handicapped, but (2) they're tough. It is the usual message made simpler and more striking. There is no room for sympathy, only admiration. Also, when we look at the TV commercials, both ended with the athletes adopting the same posture as they did ...
Mar 9 2010
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Facebook Advertises Its Mobile Apps On Logout Page [PICS]
Logging off? Facebook has a message for you. It wants you to stay connected with your friends even when you're away from your computer. The world's largest social networking site currently has more than 100 million mobile users. A number greater than what most social networking sites have in total. It is a pretty smart way to encourage people to Facebook using their phones, which they spend most of the time with. I’m sure Facebook would start to display mobile ads soon. Check out the screenshots below. - - To land on this page, simply ...
Feb 28 2010
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Ads To Appear On Twitter Search Results
When we first blogged about Twitter's upcoming ad platform, some people were against the idea of sponsored tweets but most felt that it's a logical step for Twitter to start making profits. I guess we don't have to worry so much about that anymore. Twitter's answer to keeping ads unobtrusive, according to All Things Digital, is by adding them to its search stream. In other words, no ads will appear on our customized tweet stream. For example; if a user searches for "iPhone", various advertisements relating to it would appear – iPhone ...
Feb 13 2010
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Creative HANDJOB Ads [VIDEO]
Yes, I'm talking about HandJob, the product that helps you tighten your grip for easy champagne or jar opening. What else, right? Some might find it disturbing, but from the number of views (over 600k at the moment) the company's first YouTube video is getting, they are definitely the minority. Catch the video below. Note: This video may not be suitable for minors. HANDJOB! The company also came out with a Valentine's Day special. Viewers discretion is advised. Valentine's Day Special The ads are creative but the usefulness of the product is questionable. What ...
Feb 8 2010
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ALL IN ONE: Watch & Vote Super Bowl Ads Here
Catching the Super Bowl Ads can never get easier than this. Forbes has created a one stop ad viewer that's really brilliant. No more Googling or YouTubing, the 2010 ads will be available on the viewer, together with a voting function, at the end of the Super Bowl. Will Google's ad appear? We shall see. Meanwhile, you can enjoy last year's compilation of Super Bowl ads below. // You must have Adobe Flash Player 9 or higher installed to view this content What's hot and what's not? Let us know your thoughts below. - Image from Wikipedia
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