According to Ace Metrix's algorithms, Rubbermaid's ad, "Neat. Not" (below) was the most effective ad in 2009. The ad created by Y&R managed to generate an overall "Ace" score of 717 out of a possible 900, which measures both the ad's watchability and persuasiveness. Ace Metrix CEO Steve Goldman commented: "Consumers clearly connected with the Rubbermaid creative treatment,". "The combination of a simple message, clear calls to action and a differentiating product all helped this ad to stand out from others." Steve Pawl, VP, marketing at Rubbermaid, said the ad and the ...
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