We’re always on the lookout for creative online marketing campaigns from companies here in Asia. But we were somewhat surprised to hear that Air China (HKG:0753) was using Facebook as a promotional tool since the popular social network is blocked in China. But upon taking a closer look, this particular campaign was for Air China in Sweden, where of course Facebook is not blocked at all. The campaign was orchestrated by Swedish ad agency Rodolfo, who decided to take advantage of local Asian restaurants in Stockholm. Customers were encouraged to check-in ...
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![Putting the Boxing Gloves Back On, Citron Seeks Qihoo’s True Advertising Revenue [UPDATED]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2011/12/citron-qihoo-round-3-01.jpg&w=250&h=250&zc=1&q=90)
Jan 3 2012
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Top 10 Fan Pages: See Who is Rocking it on Facebook in Singapore
Christel is a social media strategist at Havas Media Singapore. Besides having worked on social media campaigns for DBS Bank and KLM Airlines, she has written posts for Social Media Today and conducted workshops in Singapore and Kuala Lumpur. She observes marketing and social media trends on her blog and on Twitter. table.tableizer-table {border: 1px solid #CCC; font-family: Lucida Sans Unicode, Lucida Grande, sans-serif; font-size: 12px;} .tableizer-table td {padding: 4px; margin: 3px; border: 1px solid #ccc;} .tableizer-table th {background-color: #0D66BE; color: #FFF; font-weight: bold;} RankPageFan count. And yes, there are more than a ...
Dec 22 2011
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Smartphone Monetization Platform, Metaps, Announces $4.2 Million in Funding
Having only just formed this past summer, Japan-based Metaps Inc. is a reward advertisement network that allows smartphone developers to create ads that reward users based on actions like installs or registrations. And today it is announcing that the company has raised $4.2 million from a number of venture capital firms. According to the announcement, the funding will be used to help expand its business around Asia, particular its new Singapore-based subsidiary, Metaps Pte. Ltd. A Metaps representative tells me that the company has over 1000 advertisers publishing ads, and over 100 ...
Dec 20 2011
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Adways Indonesia Expands to Social Mobile Games
Adways Indonesia - a subsidiary of the Japanese advertising company Adways - is expanding its reach to social mobile games. The latest game, World of Monster (pictured above), is available now on Android, after launching earlier in some countries on iOS. Indonesian gamers won't see the official localization of the game launch until April 2012 on iOS though. In Japanese, it’s dubbed Kaibutsu Chronicle (where ‘Kaibutsu’ means ‘monster’). World of Monster is a social RPG game and it has already launched in Japan (iOS and Android), China (iOS only), and Taiwan ...
Dec 6 2011
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Putting the Boxing Gloves Back On, Citron Seeks Qihoo’s True Advertising Revenue [UPDATED]
. Round 3! Fight! Here we go again, as the American short-sellers Citron Research unleashes its third attack on the Chinese anti-virus vendor Qihoo 360 (NYSE:QIHU). It’s part of an ongoing exposé by Citron into what it sees as a company that “has either not been forthright about its revenue model or there is a financial fraud unfolding.” After criticisms of its previous two posts - including by PO - that Citron doesn’t understand China, Citron has this time focused solely on the math. It claims that Qihoo’s likely homepage advertising ...
Nov 21 2011
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Letao CEO: I’m Cutting 80% of Ad Expenditure – Let’s Stop the E-Commerce Price Wars
B2C e-commerce site Letao.com is cutting its advertising budget by 80 percent, says its CEO, Mr. Bi Sheng, as it burns through approximately half of the company’s expenses. That onerous overhead is one that apparently all smaller online retailing sites are suffering, as competition in this sector gets ever more fierce. Beijing-based Letao started out specializing only in shoes, though it has since taken an adventurous turn into mobile gaming related merchandise on the ‘Applife’ section of its site, where it sells official clothes and shoes from gaming hits Angry Birds, ...
Nov 17 2011
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EA Sticks Madhouse Ads in iOS ‘Freemium’ Games for China
Madhouse, the largest mobile ad network in China, has teamed up with Electronic Arts (NASDAQ:ERTS) - aka EA - to put live ads into the freemium versions of EA games in China, such as Need for Speed SHIFT 2 Unleashed (pictured above). When we heard EA’s Mike Pagano talking on a panel recently in Beijing, he pointed out how his local team has four gaming titles fully localized - and free - for the China market. These come with possible in-app purchases (pictured below); and now they’ll also have the ...
Nov 16 2011
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Google Smartphone User Study Shows China’s Mobile Advertising Opportunities Are Huge
Guest author Julia Q. Zhu is a leading expert on international e-commerce in China and the Asia Pacific region. She formerly held multiple management positions for Alibaba Group, China’s largest e-commerce company. Prior to Alibaba, Julia worked for iResearch in Beijing, China’s equivalent to ComScore. Follow Julia on Twitter @juliaqzhu. Google (NASDAQ:GOOG) released a new report earlier this week on smartphone usage in China’s urban areas. According to this study, China has one of the world’s highest levels of smartphone penetration – of the 97 percent of Chinese urban residents who own ...
Dec 6 2011
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Round 2, Fight! Citron Attacks Qihoo 360 Again, Branding It a “Fraud”
Citron Research, the short-sellers and analysts, has attacked the Chinese anti-virus vendor Qihoo 360 (NYSE:QIHU) as a “fraud” whose bulk of business is an “illusion” of ad-filled websites which might not be generating as much revenue as the company claims. Citron compares Qihoo to China MediaExpress (NASDAQ:CCME - now suspended), the advertising agency which was delisted in May of this year after exposés by both Muddy Waters and Citron itself. It’s a follow-up on a previous post about Qihoo at the beginning of this month in which Citron slammed the company ...
Oct 28 2011
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Ad Tech Tokyo: Augmented Reality Fun With Qoncept
At Ad Tech Tokyo this afternoon I had an opportunity to check out Qoncept, a developer of augmented reality (AR) technology. Some of our readers may recall Bandai’s snazzy One Piece ARcardass application from a few months back, which they had a hand in developing. Today’s demonstration was also impressive, and was a good example of how augmented reality can be used for a practical purpose, one that’s more than just eye candy. In the video below, you’ll see how an iPad camera focuses on a figure on a wall, ...
Oct 13 2011
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Japanese Ad Company Mediba To Open Singapore Office
Japan’s Mediba Inc., an advertising unit owned by KDDI, announced today that it would be establishing an office in Singapore, in an effort to support its expanding business serving the rapidly growing Asian smartphone market. The company said in its release that it is considering branches in Korea, China, Indonesia, and India as well. This of course, continues in a trend of Japanese internet companies tempted to look abroad by the allure of the smartphone market outside the nation’s borders. We reported earlier this summer that Mediba had taken over Tokyo-based ad ...
Oct 5 2011
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Baidu International Launches, Aimed at Global Brands
Baidu, in partnership with China Search International, is launching 'Baidu International' ad platform today, which it touts as a service "to help advertisers globally launch, manage and optimize on Baidu." Now, before you dismiss this news, think about what it represents. It is an opportunity for the world to throw ads at China’s 500-million-strong internet users. And like it or not, Baidu is one of the best channels to reach Chinese netizens as it controls a whopping 83 percent of the Chinese search market. The launch is essentially a partnership roll-out between ...
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