We've just received news from Idblognetwork, Indonesia's blog advertising network, that it has successfully landed investment from East Ventures. Some of our readers might remember Idblognetwork from when we last wrote about its success in its early days. The blog network turned profitable in three months and is expanding aggressively across Indonesia. Back then, we also learned that the start-up didn’t have plans to receive investment. But only four months later, it seems its position has changed. Idblognetwork currently has 5,000 blogger members and has been actively connecting bloggers with brands for advertising ...
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![NeochaEDGE: Where Chinese Modern Art, Brands, and Social Media Meet [INTERVIEW]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2011/08/NeoEDGE-logo.jpg&w=250&h=250&zc=1&q=90)
Sep 19 2011
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inMobi Updates iOS and Android SDK, Gives Developers More Control Over Ads
After its $200 million investment from Softbank, InMobi promptly announced its SDK updates for iOS and Android. The new SDKs, in brief, give developers more control over ads displays. One of the more important updates that caught my eye is “Expandable and Interstitial ad formats,” which allow developers or app owners to run ads that launch without exiting the app. From a mobile gamer point of view, I see this as an important update. I’m always hit with a classic dilemma when I see an interesting mobile ad that intrigues my curiosity ...
Sep 16 2011
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EatAds Expands Aggressively Abroad
We last featured EatAds in early May of this year. And now a short six months later, the Singapore-based online marketplace for traditional ad space — magazines, billboards, cabs, and buses, etc — has expanded to India, the Philippines, Hong Kong, and Vietnam. EatAds has a physical presence in these four countries with local staff supporting the business. John Fearon, Founder of EatAds told me that the expansion will keep going, as along as it makes business sense. While managing the existing business operation, John has also set his eyes on ...
Sep 15 2011
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SoftBank Invests $200 Million in InMobi
Ka-ching! SoftBank invested $200 million in InMobi, the world’s largest independent mobile ad network, joining existing investors Kleiner, Perkins Caufield & Byers, and Sherpalo Ventures. InMobi has offices in London, San Francisco, Bangalore, Tokyo, Nairobi, and Singapore , serving over 165 countries and 340 million consumers, generating a whopping 47 billion mobile ad impressions per month. The mobile ad network has attracted a lot of attention in recent months. First with its helpful market research report on the mobile industry, and second with its recent acquisition of U.S-based Sprout for its HTML5 rich-media ...
Sep 8 2011
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Beer Brand Offers Coolest Job in India: Went Viral On Facebook
Update: Mayank Agarwal, co-founder of Geek Creative Agency told me that they are the one who planned and ran the campaign. Sutra Lite was hired by them just to provide HR consultancy. The coolest job in India? You got it — “SABMiller is launching the Miller High Life beer in India and is looking for qualified individuals, who embody and endorse the spirit of the brand - Work Hard, Party Hard.” The job offer is being primarily spread across Facebook, where it was posted in July. I was told that ...
Sep 5 2011
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Lenovo: “We’re a DO company”
Lenovo, the third largest PC maker in the world, is spending a pretty big chunk of its budget on an ad campaign entitled “For Those Who Do.” It was recently rolled out in emerging markets with a focus placed on Indonesia, Mexico, and Russia (note the brief appearance of Russia's 'Chess Terminator'). Before we go about discussing about the campaign, check out this 60-second TV commercial to get an idea of what it's all about. So what’s the rationale behind this campaign? Surely the bottom line is to sell more laptops and ...
Sep 1 2011
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VODone: the Biggest Chinese Tech Company You’ve Never Heard Of
For a Chinese tech company of its size and clout, VODone - with its V1.cn video portal, V1Tuan group buy site, mobile ad network, and mobile TV dominance - gets startlingly little attention worldwide. What is the VODone Group exactly? One of the most notable things about the firm is that it is state-affiliated; indeed, it is a semi-state owned enterprise (SSOE). As such, it has very strong government ties, and boasts of being one of the few companies to have acquired all the requisite broadcasting and video licenses. VODone’s ...
Aug 30 2011
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China’s Top 10 Online Ad Styles – Which Get More Clicks?
We’ve probably all cursed banner ads or pop-up messages. So I have good news and bad news for you. Good news is that those two ad delivery methods are falling out of favour with users, and will likely be used less online. Bad news: pre-roll adverts - those things that delay your online video viewing - are the new kings of online ad clicks, and will probably get implemented more often due to their effectiveness. Chinese research firm DCCI has found, in its Social Network Marketing Report for the first half ...
Aug 23 2011
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Inmobi Partners with NDTV to Provide In-App Ads
Our readers may remember the recent news about mobile ad network InMobi’s acquisition of U.S. based Sprout for improved HTML5 ad offerings. Now InMobi has tied up with Indian Media house New Delhi Television (NDTV) for powering its Android and iOS mobile apps with in-app advertisements. The move will be beneficial for existing InMobi publishers as NDTV applications have witnessed more than 400,000 downloads. NDTV’s apps are on a variety of platforms: Android, iOS (pictured below), Symbian and Blackberry. The list consists of a news app, a cricket news app, and ...
Aug 22 2011
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Consumers in Southeast Asia Are More Influenced By Social Media Ads
As social media turns into the Internet's new playground, brands and products are flocking there en masse in an effort to catch customers. And according to Nielsen's latest study, consumers in the Southeast Asia region are highly influenced by such online advertisements, especially when ads are displayed on social media platforms like Facebook and Twitter. The study reveals 73 percent are 'highly' or 'somewhat' influenced by ads in social media. The rate jumps to 80 percent if social context is factored in, showing who has liked or followed the advertised brand. (See ...
Aug 10 2011
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NeochaEDGE: Where Chinese Modern Art, Brands, and Social Media Meet [INTERVIEW]
NeochaEDGE is a unique, Shanghai-based web firm that intersects modern art and design in China, global brands, and social media. It’s primarily a creative agency and a production house that hooks up global brands with Chinese artistic and musical talent. Though it was originally a social media start-up for art-oriented people, it has metamorphosed over the past year into a company that serves as greater China’s funkiest digital agency. NeochaEDGE’s site is a “web-magazine” that’s updated daily with peeks into their projects. About half of their commissions come from overseas brands ...
Aug 8 2011
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InMobi and Sprout Aim To Be “The Standard for HTML5 Rich Media Content Production”
As we reported last week, InMobi has acquired U.S-based Sprout for improved HTML5 ad offerings to go alongside its own current ad network. We were curious to hear how InMobi and Sprout would work together and so we sent an inquiry to the folks at InMobi. We got a reply from Sally Wuu, the head of marketing in Southeast Asia, who shared more details about the integration between InMobi and Sprout. Sally tells us: InMobi will integrate Sprout technology into their ad network operations and vice versa. Each company will also continue to ...
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