Update: "RockYou offers a lot more than the standard IAB ads and this agreement spans all of RockYou’s inventory including the brand experience and custom social game advertising options," says a Aktiv Digital rep. Unfortunately, they can't share with us the revenue share details. Heh. Singapore based Aktiv Digital has landed a big deal. It’s an agreement that allows it to sell IAB display advertising and interactive video products spaces on behalf of RockYou, a popular social gaming company in the U.S. You might recall RockYou as the creator of Zoo World ...
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Aug 4 2011
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CEO of Focus Media: Group Buy Sites in China Bring an Ad Spending Boom
The CEO of Focus Media, China’s biggest outdoor digital media agency, has revealed that the country’s multitude of booming group buy sites now account for US$10 million (64.3 million RMB) of quarterly revenue at his company alone. Focus Media’s CEO, Jason Jiang (pictured below), today claimed first quarter revenues for his firm of $136.1 million. The spending from group buy sites now represents eight percent of Focus’ revenues. Jason says that’s up from zero percent last year; and will likely grow to 10 percent when he eventually reveals Q2 earnings. Ad spending ...
Jul 26 2011
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Woohoo! You Can Now Create HTML5 Mobile Ads Using MobDis Pro
There are more than one billion mobile users in the world - so naturally our mobile handsets have become a channel for advertisers. It’s not too bad if the ads at least look attractive, because no-one likes ugly mobile banner ads on their phones. Thankfully we now have another tool to help designers and advertisers who don’t possess the technical knowledge to produce gorgeous looking HTML5 mobile ads, which will be compatible with all mobile platforms. 2359 Media, a Singapore-based mobile marketing consultancy which closed a S$1 million investment round earlier ...
Jul 19 2011
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Mobile Ad Network ZestAdz Acquired By Komli Media
Digital media company Komli Media has acquired ZestAdz, a mobile advertising company based in Chennai, India. Komli Media announced today that with the acquisition of ZestAdz it will be able to offer digital solutions on the mobile platform. These will be separate from the already existing display, video, search, and social media solutions to it offers to agencies, advertisers and publishers. The mobile advertising industry is growing and Komli Media has strengthened its position by acquiring ZestAdz, which claims to deliver 5 billion ad impressions each month in around 20 key ...
Jul 19 2011
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Skype Signs Display Advertising Deal with Dentsu for Japan
Japanese advertising agency Dentsu announced today that it will be Skype’s advertising partner in Japan. Dentsu describes the deal as ‘exclusive’ as the agency will be responsible for all campaigns that are “not multi-national or multi-regional in nature.” The agreement centers on displaying ads in the “Skype Home” area, a large display space that can feature interactive ads. It applies to Skype for Windows (version 5.1+) and is effective immediately. You may remember that back in early March, Dentsu landed a partnership with Facebook to be its ad sales representative in ...
Jul 15 2011
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Japan’s Giant Mobile Ad Network, Admaker, Eyes Southeast Asia
We met up with the folks at Admaker last week in Singapore and got numerous interesting insights. In short, Admaker is a mobile advertising network for smartphone apps and mobile sites, whose parent company is Nobot Inc.. CEO of Nobot, Kiyotaka Kobayashi, told us that Admaker is currently serving 2.1 billion monthly impressions - an impressive statistic. To date, Admaker is the second largest in-app mobile ad network in Japan, and also the fourth largest in the world. Kobayashi considers Google’s Admob as his top competitor but he believes that Admaker’s localization ...
Jul 11 2011
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Telkomsel’s Mobile Ads Target Based on Location and Demographic
At the IDBYTE event in Jakarta this afternoon, Indonesia, I chanced upon Telkomsel’s booth that showcases its mobile advertising product. Telkomsel is the largest telecoms company in Indonesia with about 100 million mobile subscribers in Indonesia. This new mobile ad product, according to a Telkomsel employee from the Mobile Ads department (and who wishes to remain anonymous) it can target consumers based on: Location - Specific city or location Time - Target consumers at a given time period, say 12 noon Demographic - Gender, age, income group etc For example, the picture above shows that ...
Jul 21 2011
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Chinese Brands Invade Transformers 3, Including Tainted Milk Company
Product placement has become a big business for the movie industry over the years, and that’s been especially true for the Transformers franchise. But what’s notable about the third film in the ‘splody series is that there are four Chinese brands in the movie. The Metersbonwe clothing brand appeared in the last film, Transformers: Revenge of the Fallen, but is back for an encore appearance in Dark of the Moon. TCL televisions are also featured in the movie, as well as Lenovo computers with reportedly five close-up shots of its ...
Jul 5 2011
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With Titanic DiCaprio Ad Deal, OPPO X903 Tech Specs Unveiled
Leonardo DiCaprio must be pleased these days, having received a check for $5 million from Chinese mobile maker OPPO for advertising its upcoming Android-based smartphone, the X903. The company officially unveiled the handset's specs yesterday, although the phone still smells very much of vaporware -- even with the DiCaprio ads. The phone, whenever it drops, will reportedly be running Android 2.2, with a 1GHz processor, 512MB of RAM, an 8 megapixel camera that supports 720p shooting at 30fps, and W-CDMA/GSM 3G. Currently the video ad (below) is nearly inescapable in China. ...
Jul 1 2011
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Ringback Tone Adverts Hit Indonesia’s Mobiles
Ringback Tone (RBT) advertising is taking off in Indonesia as a prime form of mobile advertising. Biz-Ring now fully launched its RBT-Ads service on mobile phones with Telkomsel operator. RBT adverts replace the dial tone sounds when someone makes a call to a mobile. Biz-Ring ads were first test-released to mobile phone users in Indonesia two months ago, and have already netted more than 137,000 subscribers. Users who sign up can get free SMS credits and free music ring tones as rewards, as well as a chance to win monthly prizes ...
Jun 29 2011
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Chalkboard Partners With HTC Malaysia, Launches Location-based Ads Widget
Chalkboard, a Singapore-based start-up and also Southeast Asia’s leading location-based ads network has just announced its partnership with HTC Malaysia. The partnership will allow all HTC users in Malaysia to enjoy a stream of today’s specials from local businesses. Local business owners can inform customers of new deals and sales. One of the exclusive features of this widget is the “Live” mode, where the stream is automatically updated in real-time. The widget will work on all HTC handsets that run on Android 2.1 and above. To Users can get this free ...
Jun 27 2011
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Mixi and Nike Japan Get Results With Social Banner Ads Campaign
Mixi is the biggest social network in Japan and it has always aimed to create its social graph based on real human-to-human connections. The folks at Mixi have kept silent for a while with no major announcements on this. But just a couple days ago, they sent out a PDF press release to us (in Japanese, see below), giving a hint on how the company plans to leverage its social graph for monetization. In partnership with Nike Japan, this is Mixi's first attempt at social advertising: an integration between online banner advertising ...
All Japan’s Earthquakes in 2011, Visualized in One Startling Video
Feb 9, 2012
VCotton Wants to Knock Your Socks Off. And Sell You New Ones
Feb 8, 2012
Taiwan’s EZTABLE Raises $1.5 Million in Series A Round, Heads to Mainland China
Feb 9, 2012
Agate Studio Wants to Make the World Happier With Games
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012