Mobile advertising expenditure is rocketing around the world, but nowhere like it is in China. Citing eMarketer, Chinese Internet research firm iResearch produced a graph showing rising mobile spending in China. By 2015, the figure will hit a whopping $1.4 billion, way ahead of major nations like India, Russia and Brazil. The folks at iResearch listed several points explaining why China’s mobile advertising expenditure will experience exponential growth in the future: China is the largest mobile phone market in the world. The last count was 900 million users. China’s smartphone sales volume is ...
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![How Rakuten Plans To Gain Market Share in Indonesia [INTERVIEW]](http://www.penn-olson.com/wp-content/uploads/2011/06/rakuten_belanja_online-250x156.jpg)
Jun 25 2011
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Understanding Facebook’s Promotion Guidelines
Advit Sahdev is the CEO of ODigMa, an India-based Facebook advertising agency which works closely with Facebook. In the past few days several major Facebook pages have been taken down due to the violation of the network’s promotion guidelines. These pages include Pizza Hut India, Myntra, Cadbury Bournville, and FCUK India. Why would Facebook do this? Why would they be so strict in ensuring that pages follow promotion guidelines? Here are some of my thoughts on Facebook’s promotional guidelines which will help you understand the recent event better. It will state the ...
Jun 23 2011
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10 Tips To Run a Successful Facebook Advertising Campaign
We hear a lot from start-ups and brands wanting to advertise on social networks. When I go around chatting with folks in events, Facebook is usually the platform that most people are willing to spend their media dollars on. It is important to note that Facebook has gone beyond just pages and applications. The media and ad industries are coming to appreciate how Facebook advertising can help to reach targeted audiences based on demographic and geographic data. Of course, activities and content have to be engaging enough to keep the heart ...
Jun 22 2011
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How Rakuten Plans To Gain Market Share in Indonesia [INTERVIEW]
Readers may remember us reporting the launch of Rakuten Belanja just earlier this month. With so many e-commerce sites launching and battling it out in Indonesia, we wanted to dig a little deeper into how Rakuten Belanja Online plans to gain market share in the next one or two years ahead. To that end, we interviewed Doddy B Ekaputra, Head of Marketing at Rakuten Belanja Online. You can read Doddy's thoughts below: 1. Rakuten is now officially launched in Indonesia. What's next? We aim very high in this market. And we are striving to be ...
Jun 20 2011
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Vancl.com, Awaiting its IPO, Aims to Crumble Taobao’s E-Commerce Empire
Vancl, the Chinese online clothing brand and retailer, which plans to IPO in early 2012, is aiming to take big chunks out of Taobao.com's e-commerce empire. Whilst Taobao is still China's online general marketplace, Vancl's own brand of clothes is doing very well on its B2C site, Vancl.com. Sales of clothes at Vancl were up 300% in 2010 (from the previous year), and daily sales revenue is believed to be in excess of RMB 10 million per day (see the FT's Beyond Brics blog for the stats). The numbers for 2011 ...
Jun 20 2011
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Asia Pacific’s Mobile Ad Revenue To Hit $6.9 Billion by 2015
A new report from research firm Gartner says that global mobile ad revenue is projected to reach $20.6 billion by 2015. The Asia-Pacific region, the current leader in mobile advertising with $1.6 billion this year is expected to grow to $6.9 billion by 2015. Powered by the staggering growth of mobile in China, as well as increasing smartphone adoption and mobile coupon usage, Asia looks poised to be the center of the mobile world well into this decade and beyond. {"dataSourceUrl":"//spreadsheets.google.com/spreadsheet/tq?key=0Ankqe-fbHOHIdDhDMmc2dFltVHpxOEgwaUdfOXI3Y0E&transpose=0&headers=-1&range=A1%3AE7&gid=0&pub=1","options":{"reverseCategories":false,"fontColor":"#fff","midColor":"#36c","backgroundColor":"#FFFFFF","pointSize":0,"headerColor":"#3d85c6","minValue":0,"headerHeight":40,"is3D":false,"logScale":false,"hAxis":{"maxAlternation":1},"wmode":"opaque","title":"MobileAdvertising Revenue by Region, Worldwide, 2008-2015 (Millions of Dollars)","isStackedBarChart":true,"isStackedColumnChart":true,"isStackedAreaChart":true,"maxValue":21000,"mapType":"hybrid","isStacked":true,"min":0,"showTip":true,"displayAnnotations":true,"nonGeoMapColors":,"maxDepth":2,"legend":"right","allowCollapse":true,"minColor":"#ccc","reverseAxis":false,"width":630,"height":700},"state":{},"chartType":"ColumnChart","chartName":"Chart ...
Jun 15 2011
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10 Fast Growing Facebook Pages In India
As we have already reviewed the fastest growing Facebook pages in Indonesia, this time we’d like to look at India’s most popular Facebook pages. These Facebook pages have all significantly increased their fan base according to Social Bakers. So without further ado, here they are: 1. Tata DOCOMO Growth: 323,282 fans in a month Tata DOCOMO is a 3G telecommunications company in India that provides HSP + 3G network for high-speed Internet. Given India is a country with high internet usage, particularly on social media sites, it is not surprising to see that ...
Jun 14 2011
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Thomas Crampton on Asia and Digital Marketing
Thomas Crampton is the Asia-Pacific director at 360 Digital Influence for Ogilvy where he leads a team across 23 cities in 15 Asian territories. I first heard about Thomas through Professor Michael Netzley (you can catch his interview here) who introduced him as a thought leader in the field of digital marketing in Asia. Since then, I have been an avid reader and viewer of his blog and interviews on YouTube. I also chanced upon him at GMIC in Beijing where we had a short discussion about mobile usage in Asia and ...
Jun 7 2011
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Microsoft Employs Online Videos To Promote Windows 7 in Southeast Asia
Update on June 7: The Upper Story (TUS) contacted us and explained that the activation campaign for Microsoft Windows 7 hasn't been launched. The videos are simply uploaded on YouTube and all views are generated organically. TUS will keep us updated in three to six months time after the activation has started. This is interesting. Looks like Microsoft got a little creative when promoting Windows 7 in Southeast Asia, releasing a series of online video ads across a number of social platforms (YouTube, Facebook, Blogger, and Twitter). The Upper Storey (TUS), the ...
Jun 6 2011
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Indonesian Media Outlets Receive Mystery Coffins
Several media offices in Indonesia today were surprised by the sudden delivery of coffins. We don’t mean some kind of prank e-card — these were actual physical coffins that were delivered to their respective buildings. Those media offices included Kompas.com, okezone.com, tempointeraktif.com, Jakarta Post, RCTI, ANTV, Kaskus, and salingsilang.com. These coffins each contained flowers and a piece of paper. Each paper had different number corresponding to the place that received it. For Salingsilang, the paper read ‘you are number # 614’, and for Kompas it stated ‘you are number #661’. The sender ...
Jun 3 2011
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Do You Like Location-Based Ads?
Chalkboard, a Singapore-based start-up led by Saumil Nanavati and Bernard Leong, has recently upgraded its location-based ads widget for publishers. Location tracking for the widget is now simpler. “Once the user has allowed location sharing on sites, he or she will no longer see the irritating ‘Share your location’ alert again,” explained Bernard. That’s the most important improvement made by the team, at least from a publisher’s point of view. Location-based ads have their fair share of pros and cons. One of the big advantages is relevancy. Location-based ads only show promotions ...
May 31 2011
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Twtbuck, India’s Promising Social Media Advertising Platform
Founded in June 2010, India-based start-up Twtbuck, is a do-it-yourself performance-based social media advertising platform for advertisers. Advertisers can create Facebook, Twitter, and LinkedIn marketing campaigns on Twtbuck. The campaigns are tailored according to their needs such as geographical location targeting, category targeting, maximum cost per click and ad copy. It saves advertisers the hassle of having to go to each individual platform to manage their campaigns. It also saves the trouble of having to find digital influencers to help spread the words. At Twtbuck, it is a one-stop-shop for social media advertising. ...
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