It has been a long time since I last witnessed a creative Twitter campaign created by an Asian brand (or at least half Asian in this case). Turkcell, the leading mobile phone operator in Turkey, recently posted an inspiring video explaining how it used Twitter to promote its newly launched smartphones. Here’s how it worked: Challenge: Turkcell was launching new smartphones bundled with mobile internet and wanted to create awareness among the heavy internet users. Solution: The company held a seven-day competition that combined the use of Twitter and live video streaming. A gift ...
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May 19 2011
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Bollywood Movie Employs Mobile Advertising, Targets 55 Million
Bollywood movie, 'Zindagi Milegi Na Dobara' (You Only Live Once), will be promoted primarily through mobile channels. To achieve that, the production company, Excel Entertainment, has partnered with Aircel to share a two-minute trailer with its 55 million subscribers. According to the AFP, movie producer Ritesh Sidhwani said that such technology enabled more targeted marketing for films, which are facing increasing competition from other forms of entertainment and are no longer guaranteed healthy box-office returns. “We felt we needed to go beyond voice to promote ‘Zindagi Milegi Na Dobara’ and therefore ...
May 3 2011
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EatAds Wants To Be The Online Marketplace For Outdoor Media in Asia
Singapore based start-up, EatAds.com, wants to be the online outdoor media marketplace in Asia. While digital advertising is on the rise, outdoor media still has a big role to play in Asia. Try driving through the highway of Malaysia, Indonesia or China and you will get to enjoy the large display ads while you ride across the country. “Each year companies invest billions of dollars in outdoor advertising throughout Asia; however, it remains one of the last media segments that is bought and sold exclusively offline. EatAds brings online efficiencies to this ...
May 2 2011
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BMW Brings Another Aspiring Viral Ad Campaign to China
I’ve really enjoyed some of BMW’s marketing work over the years, particularly its short film series, The Hire which featured star-studded crew of actors and directors, not to mention James Brown. Today ChinaSmack points us towards the company’s latest effort in China, a project called ‘M Gladiators.’ This new promotional teaser appears to be the first of a month-long campaign, as a countdown clock over on beastinside.cc, the dedicated page for the campaign, is ostensibly counting down to a model M launch. The ‘M-Gladiators’ video below is a little weak by ...
Apr 16 2011
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The Future of Advertising Technology
Our friends from BuySellAds have recently shared an infographic on the future of advertising technology, focusing on: (1) Augmented reality, (2) Facial Recognition and (3) Location-based mobile. While BSA showed examples from the West, there are also several examples in my mind that are from Asia. Don't get me wrong, it's a great infographic but I thought it would be good to share some examples from Asia as well. However, just for a heads up, one of the examples isn't used for marketing purposes. It's used to monitor employees productivity instead. It ...
Apr 6 2011
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Docomo’s YouTube Ad Goes Viral
Here’s a great commercial for DOCOMO’s Touch Wood phone, a handset on sale now in Japan made with an entirely wooden body. Recently the phone is getting some attention thanks to an absolutely ingenious commercial that features what could very well be the world's longest xylophone and a carefree, bouncing wooden ball. Now before environmentalists get all upset about using wood to create cell phones, it should be pointed out that the Touch Wood was "made with surplus cypress wood from trees culled during thinning operations carried out to maintain healthy ...
Feb 9 2011
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Who won the Brandbowl?
Congratulations to the Green Bay Packers for being the 2011 Superbowl champions! But there was more than one winner (and loser) that night. Aside from the football action on the pitch, we were also eagerly anticipating the ads during the breaks. With a 30 second spot costing USD$3 million, we were excited to see what the advertisers had up their sleeves. The fact that an ad is a Superbowl ad creates enormous interest for the brand in question. Of course, with the reach of social media, the value of that $3 million ...
Jan 27 2011
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Old Spice Guy Returns!
The Old Spice Guy has returned to the Internet! On the 20th of Jan 2011, the Old Spice channel on Youtube released a new video. Featuring the wildly popular Old Spice Guy, played by Isaiah Mustafa, he promises 'new 'advertisements with entertainment value second to none'. Old Spice, of course, produced a series of videos that was hugely popular and viral in 2010, winning at the Cannes Lions for Best Film. Hit the jump for the video. With the new video still retaining the wit and charm of its predecessors, it remains to ...
Jan 24 2011
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Yahoo! Innovates Digital Advertising
In the city of San Fransisco, Yahoo! has come up with an innovative way to advertise. Realising that commuters waiting at bus stops are usually bored waiting for buses that never seem to arrive, they installed 20 interactive screens at Yahoo! themed bus stops around the neighbourhoods in San Fran. Hit the jump for the next advance in advertising. Isn't that the coolest idea ever? If only we had something like that at our own bus stop. Dubbed the Bus Stop Derby, it pits the 20 neighbourhoods against each other in 4 different games, ...
Jan 16 2011
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Digital Marketing in 2011
What are the things to watch in the digital media space? I stumbled upon Media Logic’s blog post and got some ideas and inspirations from it. Predictions are just predictions. So, take it with a pinch of salt. The main purpose for this piece is for tech savvy marketers to learn from other’s point of view to keep fresh ideas and perspectives coming. Feel free to input your thoughts too. 1. Social as centered strategy We have different disciplines in marketing: PR, Traditional and Social. It is said that social will sit at the center ...
Jan 7 2011
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Ads Keeping could be the Next Big Thing
We are used to bookmark links that contain useful resources. But would that habit apply to advertisements too? Will you bookmark an online ad? AdKeeper, a start-up that helps users to save ads for later viewing is hoping that we will. The 10-month-old start-up believes that the Internet lacks a tool that allows users to save advertisements or coupons. In the offline world, we are able to cut off coupons or promotion offers but we can’t do the same in the online world because there isn’t a tool for us to do ...
Jan 5 2011
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How City Harvest uses QR Codes for Social Good
Today, everyone is leveraging technology to his or her advantage. City Harvest, a New York based food rescue organization dedicated to feeding the city's hungry men, women, and children has taken a leap forward in its fund raising efforts. Back in November last year, City Harvest has reached out to potential donors via an innovative advertising campaign through the use of QR code technology. QR codes were incorporated in City Harvest’s print advertisements, phone kiosks, transit shelters, and even on Facebook. It functions like a barcode that can be scanned by ...
All Japan’s Earthquakes in 2011, Visualized in One Startling Video
Feb 9, 2012
VCotton Wants to Knock Your Socks Off. And Sell You New Ones
Feb 8, 2012
Taiwan’s EZTABLE Raises $1.5 Million in Series A Round, Heads to Mainland China
Feb 9, 2012
Agate Studio Wants to Make the World Happier With Games
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012