eMarketer released the results for Synovate’s “IN:FACT global study on media and advertising”. It revealed that 39% of consumers feel there are too many ads on the Internet and they would avoid intrusive ads and pop-ups. Does that mean that behavioral targeting is no longer a worthy investment? Hell, no! The trick for marketers is to make ads attractive to consumers, so much so that they would discuss and share them with friends. But how? Here are 3 tips to creating successful online ads: 1. No pop-ups and roll out ads Just in case some people ...
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