If you’re having trouble choosing a name for your new product, crowdsourcing one on Twitter could be your answer. There is also the added benefit of widespread discussion of your brand if you do it right on Twitter or Facebook. Ice-cream maker Ben & Jerry’s has launched a Twitter campaign, titled “Milk Us a Flavor Name,” targeting Singaporeans to help choose a name for its newly launched ice cream. To participate, follow @BenJerry_SG and tweet your suggested name with the hashtag #Benjerryflavor. The first 500 people who tweet a suggested name to ...
Tag Archives: Ben & Jerry’s
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Apr 24 2011
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How Ben & Jerry’s Uses Social Media to Launch a New Flavor
Imagine Ben & Jerry’s famed cow mascot Woody, storming into your office moo-ing and dancing with you while dishing out scoops of their new ice-cream flavor, Clusterfluff (yes, I know the name is quite interesting). The next thing you know, the entire office is Clusterfluffed. As part of Clusterfluff’s launch in Singapore, the folks from RIOT brought the Cowmobile to Singapore for the first time ever. The Cowmobile will then go to specific locations based on “mooo” requests from fans on Facebook. Over a period of 5 days (4 – 8 April), ...
Sep 2 2009
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Why Ben & Jerry’s Hubby Hubby is a Social Media Success
Ben & Jerry's, the Vermont ice cream maker has never failed to leverage on social networking tools to create presence. Just yesterday, another strategic move saw it dubbing its iconic flavor, Chubby Hubby to Hubby Hubby. It was a partnership with Freedom to Marry to celebrate Vermont marriage liberty and raise awareness of the importance of marriage equality. What's good to note is that many of us didn't receive this news through traditional media. We heard about it through the buzz of Twitter and Facebook (again). Here are my thoughts on its social ...
Feb 24 2011
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10 Successful Facebook Business Pages
With Facebook launching its redesigned pages for businesses early this year, many have flocked into the social media site, hoping to leverage this free function to increase their online presence. And expectedly, not all pages turned out to be successful. In fact, most turned out to be disastrous. So, how do we define a successful page? And which are the businesses that made it? Although many of us believe in quantitative measures, the number of fans is definitely not the only yardstick to measure a page's success. In my opinion, a successful ...
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