Tech in Asia

Susan Bardack is chief marketing officer for iZoca.com, a social networking website for individuals, groups and organizations. iZoca provides tools to help groups connect and share information privately, while also helping them to spread their message publicly. Sometimes in marketing and in particular public relations, we learn through trial and error, not only the stories and activities that would grab peoples’ attention but also what can simply fall flat as a flapjack. With that said, one sure way of realizing success is by being open and comfortable with feedback. Let me tell you ...