China has yet another brand-specialist luxury e-commerce site, with the launch of the ‘High Street’ site at GaoJie.com today. It brings brands such as Coach, Guess, and Miss Sixty to Chinese online consumers, with lots of other licensed partners on board to provide plenty of high-end fashion options. The company behind GaoJie belongs to Li Yun, the former VP of Yoka, the fashion portal that is well known in the country as an MSN-China partner. Mr Li told the Chinese tech site DoNews today that the site was now ready to ...
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Sep 14 2011
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Social Media Engagement in China: Top 20 Luxury Brands
A new annual report from the L2ThinkTank has been released today, giving insights into which big-name luxury brands are best engaging with Chinese consumers in 2011. The researchers dub it a “China IQ” - a measure of a company’s effectiveness on the web and social media among China’s growing middle-classes. The report’s authors stress that “success in the world’s fastest-growing prestige market is inextricably linked to digital competence.” They’ve identified a list of top 100 companies in this regard, but we’ll boil it down to 20 top web and social media ...
Aug 29 2011
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Chinese Start-Up Gezbox Wants You to Show Off Your Stuff
Gezbox is a stylish Chinese social network that centres around sharing images of the stuff that you own - gadgets, brand-name clothes and shoes, etc. - and connecting with people in brand-oriented interest groups. There’s a new, good-looking Gezbox iPhone app (now just at version 1.0) where all the action happens. That’s where you snap an image of your beloved possession (pictured right) and upload it along with a brief description, the name of the shop where you bought it, and its price. You can comment on people’s items, follow individuals ...
Aug 17 2011
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Xiaomi Phone is a 1.5 GHz Dual-Core Beast – But Can It Compete?
After some tantalizing tasters last month, Xiaomi’s Android-powered phone launched yesterday at an event in Beijing. Xiaomi CEO Lei Jun took to the stage and wowed the crowd with China’s first-ever 1.5 GHz dual-core smartphone. The Xiaomi team - best known previously for its work on the gorgeous-looking MIUI ROM for Android - managed to hit the lowest price-tag expectation, promising to sell the phone for 1,999 RMB (US$313) when it goes up for order on August 29th. Shipping begins sometime in October. At 1,999 RMB it’ll significantly undercut HTC’s Weibo-oriented Weike ...
Aug 12 2011
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Sina Launches Luxury E-Commerce Store, Packed with Designer Brands
Sina, best known for its wildly popular Weibo microblog, has today launched a designer brand-oriented B2C e-commerce site, called Sina Luxury. Sina’s Luxury store - take a look here - carries brands such as Dior, Burberry, Gucci, and Paul Smith. Unlike the Chinese luxury e-tailer IHaveYou.com (pictured below), Sina’s new site doesn’t (yet) have menswear. Prominently featured at the top of the Sina Luxury page is a “100 percent guaranteed genuine” stamp, which is a jibe at the piracy/counterfeit problem on rival e-commerce sites, especially on the C2C sections of Taobao and Tencent’s ...
Aug 10 2011
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NeochaEDGE: Where Chinese Modern Art, Brands, and Social Media Meet [INTERVIEW]
NeochaEDGE is a unique, Shanghai-based web firm that intersects modern art and design in China, global brands, and social media. It’s primarily a creative agency and a production house that hooks up global brands with Chinese artistic and musical talent. Though it was originally a social media start-up for art-oriented people, it has metamorphosed over the past year into a company that serves as greater China’s funkiest digital agency. NeochaEDGE’s site is a “web-magazine” that’s updated daily with peeks into their projects. About half of their commissions come from overseas brands ...
Aug 9 2011
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Rakuten China Launches a Group Buy Portal, With 50 Big-Name Brands
Rakuten China, a joint venture between Baidu and the Japanese e-commerce giant, has today rolled out a brand-oriented group shopping portal. The new group buy mall - take a look here - features deals on popular brands such as Adidas, Nike, Dior, Nokia, and Apple. In total, 50 brands are on-board with Rakuten’s group shopping site. Some brands even get their own mini-site boutique, such as Pepsi’s. China’s newest Groupon clone has some heavy-hitting potential in this sector - it’s a formal joint-venture between Japan’s number one e-commerce site and China’s ...
Aug 7 2011
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Sina Weibo Rolls Out Redesign – But Just for Brands So Far
Sina Weibo, China’s most popular microblogging service, has started to roll out a redesign of its site - so far only to some brands - that sees it evolve yet further beyond its Twitter-like beginnings. The reworked layout is version 4.0 in Sina’s development of Weibo, expanding it into more of a social network than just a place for firing off 140-character missives. Central to that is a wider layout, with more of an emphasis on introductions, tags, and photo albums. In the image at the top of the post, you ...
Jul 18 2011
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Sina Weibo Rewards Its Tweeters with Badges
Today Sina rolled out badges as 'achievement awards' for users on its Weibo microblogging platform. The badges can be deliberately - or coincidentally - attained by doing something or following someone within Sina Weibo. These badges of virtual endeavor are then displayed just below your username on your Weibo page, but are also given a fancier display in your virtual trophy cabinet. My sorrowful two badges are pictured above. You can peruse your friend's badges, too, to see what they've managed to do on Weibo, and even compare how many more, or ...
Jul 8 2011
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How To Reward Your Facebook Fans Offline
While there are many brands on Facebook, few of them are actually rewarding and connecting with their fans offline. How many of them are genuinely showing appreciation for fans that help spread their name farther? Not many. This is because there is a natural disconnect between reality and the virtual world of Facebook. Taggo, a Singapore-based start-up is trying to build a bridge between the two that allows brands to reward fans when they physically visit their stores. We met up with Aneace Haddad and Aaron Koh, the CEO and Business Development ...
Jul 3 2011
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Tata Docomo, The First Brand in India To Run Twitter Ads
There are ways for brands to acquire fans legally and quickly on Facebook. And while Twitter has been a different story up until now, things may be changing.. We hear from the folks at Interface Business Solutions, a digital advertising firm in India, that the microblog is working to make follower acquisition possible. Google, for example, is one of the brands which has embraced ads on the microblog. A senior Twitter representative told Interface, “Currently my group is focused on working with the largest Fortune 1,000 brands globally. We also have a team ...
Jul 1 2011
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What Makes People Like a Brand on Facebook? [INFOGRAPHIC]
The Infographic of the day series visually expresses important stories from Asia and the world of technology. What makes people want to follow a brand on Facebook and Twitter? The folks over at Columnfive and GetSatisfaction explored this question and presented the answers in a neat infographic. Not surprisingly, the majority of the people who become fans of a brand on Facebook do so because of promotions and deals. Another large bulk of ‘likes’ comes from existing customers. Interestingly, only 18.2 percent become a fan of a page because of the actual ...
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