![Going Out, Checking-in, and Being Seen: a Look at Jiepang [REVIEW]](http://www.penn-olson.com/wp-content/uploads/2011/06/Jiepang-review-04-250x250.jpg)
With over 100,000 people making check-ins every week, the indie Jiepang.com is China's biggest location-based service (LBS) - a social-network for sharing where you are, and what you're up to. As such, it's time for a review of its service and its apps. Then, for an interview with Jiepang's CEO and founder, check back here on Penn-Olson on Monday, for word on the company's brand and celebrity tie-ups, social strategy, and future ambitions (UPDATE: Monday; here's the interview). Apps and Social Connections So, the review... Since Jiepang check-ins can only be made ...
Tag Archives: Brand
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![How do Colors Affect Purchases [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2011/01/color-250x176.jpg)
![Most Viral Brands of 2010 [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2010/12/most-viral-brand-2010-250x130.jpg)
Jun 16 2011
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How Nokia is Exchanging Old Phones for Trees in Indonesia
Mobile phone vendor Nokia is promoting a campaign in Indonesia called "Give and Grow 2011: Give Mobile Phones, Grow Trees." The program aims to tackle two problems at once: 1) It collects old mobile phones from the public so that they can be recycled, and 2) It promotes environmental awareness by planting a tree in the name of the individual who donated his or her phone. The program was actually first implemented in 2009 and received a positive response from local communities. To collect old handsets, Nokia provides drop-boxes at 90 ...
Jan 8 2011
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The Brand that doesn’t use Social Media Tops Social Brands List
Which is the brand that doesn’t use social media but is frequently mentioned on Twitter and Facebook? It’s Apple and it dominated the social brands list again. The Vitrue 100 annually ranks the most social brands by analyzing online conversations in the online social space. The result: Apple flooded the list with its products, taking top spot through the iPhone. Other Apple brand names that are on the list include Apple itself, iPad, iPod, iTunes and Mac. Apple doesn’t have an official Facebook business page or Twitter account but it is able to ...
Jan 6 2011
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How do Colors Affect Purchases [INFOGRAPHIC]
How do colors affect purchases? According to KISSmetrics, a popular web analytics start-up, the answer is ‘a lot’. Its study reflected that 93 percent of the consumers place aesthetic and color above other factors when shopping. Color is also strongly associated with branding with 80 percent of the consumers recognize a brand by its corporate color. The infographic below also shares how different colors affect the mood of the consumers. Apparently, orange, black and royal blue are best suited to attract impulse shoppers and best used in fast food and clearance sales. “When ...
Dec 30 2010
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Social Video Advertising in 2010
Try recalling last year’s social video ads. What came to your mind first? Probably the famous Evian Roller Babies ad or Cadbury’s Eyebrow dance. Interestingly, the number of viral social video ads somehow skyrocketed this year. Some of the more memorable ones are Old Spice’s The Man Your Man Could Smell Like, Nike’s Write the Future, and Pepsi’s Oh Africa social video ads. Visible Measures, a social video analytics company, conducted a study on this year web video scene and provided us with three key findings: 1. More Brands: The number of brands participating ...
Dec 22 2010
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Most Viral Brands of 2010 [INFOGRAPHIC]
Evian’s Roller Babies viral ad snatched the limelight last year and was one the most talked about brand in 2009. This year, FIFA took over the throne, all thanks to Shakira’s Waka Waka music video. Waka Waka is also the most watched World Cup video on the web of all time. Second spot goes to DC Shoes, secured through its 7 minutes stunt drive video, which has attracted over 21 million views on YouTube at the point of writing. Third goes to Old Spice’s campaign that went wildly viral two months ...
Dec 8 2010
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Disney Celebrates 100 Million Facebook Likes
The official Disney's Facebook page has over 14 million fans and a total of 100 million 'likes' across its network of 200 Facebook pages. Congrats! Its Facebook network includes characters and movie pages, attracting more than 5 million 'likes' per week. The Walt Disney company is the first brand to have reached over 100 million Facebook 'likes'. Of course, that doesn't mean that Disney has connected with 100 million unique users since a user can 'like' multiple Disney pages. One point we can all learn here is Disney's effort in presenting a concerted ...
Dec 5 2010
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Social Media: From Hype to Business As Usual
This is a summary of Thomas Marzano's (@ThomasMarzano) speech in day 2 of the iStrategy 2010 conference. Marzano is the Global Creative Director for Philips. Right off the bat he posed the question: What is a brand? The standard definition one usually comes across is that a brand name, sign or symbol used to ID items or services of the seller and to differentiate them from goods of competitors. A more succinct definition is given by Marty Neumeier, author of the Brand Gap: A brand is the consumers feeling about your ...
Aug 22 2010
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Twitter is Buzziest in Asia Pacific
Today, when people want more information, they immediately turn to the Internet to retrieve what they need; whether it is for projects, news, online shopping, or even just to do price comparisons. Edelman Digital had been analysing the amount of online chatter over twelve months about major technology brands. The most astonishing finding was knowing there was a consistent pattern across eight Asian market. The most commonly used platform people turned to for such information: Twitter. Twitter is the fastest growing social network over the past year and majority of the tweets have ...
Aug 18 2010
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Why Do We Follow Brands on Twitter
Twitter is becoming part of many businesses’ digital communication tool, typically the big brands. But why would anyone follow them, knowing that they have a common aim to make us spend. Perhaps, since spending is inevitable, as consumers, we want to understand what we’re buying and most importantly buying them at good prices. ExactTarget has recently released a report that explored this area and revealed that there are several more reasons why people follow brands on Twitter. The top reason with 38% of the respondents stating that they wanted to “stay informed ...
Aug 13 2010
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Starbucks’s Free Wi-Fi Strategy Revealed
All Starbucks stores now offer free Wi-Fi in the United States and as a coffee lover I hope this would be implemented globally soon. When Starbucks’s free Wi-FI idea first came up, everyone probably thinks that this is just a straightforward upgrade. The idea is simple but impactful, especially to people without mobile Internet access. But it seems like there is more to it. The Wi-Fi idea is strongly driven by the recently revealed Starbucks Digital Network (SDN). The network aims to provide premium content exclusively for its customers. These handpicked content includes ...
Aug 11 2010
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Gaining Trust Through The Social Web
Trust is something that is hard to come by. It's earned and never bought. Once placed on the social map, brands are equivalent to people, like you and me. It's cool because this is the first time brands and consumers get to talk like friends, where communication is now two-way and not one. So, how do brands earn trust through the social web? After observing numerous great brands online, I believe interaction and time are the key drivers. Clearly, these 2 key elements work interdependently. Interaction Trust starts with communication and ...
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Feb 8, 2012
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Feb 8, 2012
![Japan’s Social Giants: Trends in User Numbers [CHART]](http://www.penn-olson.com/wp-content/uploads/2012/02/IMG_5437-80x80.jpg)
Japan’s Social Giants: Trends in User Numbers [CHART]
Feb 8, 2012
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Feb 7, 2012
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