Digital media company Komli Media has acquired ZestAdz, a mobile advertising company based in Chennai, India. Komli Media announced today that with the acquisition of ZestAdz it will be able to offer digital solutions on the mobile platform. These will be separate from the already existing display, video, search, and social media solutions to it offers to agencies, advertisers and publishers. The mobile advertising industry is growing and Komli Media has strengthened its position by acquiring ZestAdz, which claims to deliver 5 billion ad impressions each month in around 20 key ...
Tag Archives: Branding
RSS feed for this section
![How To Choose An Appropriate Typeface [FLOWCHART]](http://www.penn-olson.com/wp-content/uploads/2010/04/typeface-flowchart-250x250.jpg)
Jul 3 2011
1
411
Tata Docomo, The First Brand in India To Run Twitter Ads
There are ways for brands to acquire fans legally and quickly on Facebook. And while Twitter has been a different story up until now, things may be changing.. We hear from the folks at Interface Business Solutions, a digital advertising firm in India, that the microblog is working to make follower acquisition possible. Google, for example, is one of the brands which has embraced ads on the microblog. A senior Twitter representative told Interface, “Currently my group is focused on working with the largest Fortune 1,000 brands globally. We also have a team ...
Jun 23 2011
5
509
Cadbury and FCUK Facebook Page Taken Down in India
Following the mysterious take down of Pizza Hut India’s Facebook page, it seems like more big brands are suffering the same fate. As we write this (GMT +8), both Cadbury Bournville and FCUK India’s page are both down. Our source, who requested to remain anonymous, informs us that there were actually more major Indian brands on Facebook pages, including Kingfisher and Fastrack which were actually disabled by Facebook. The brands apparently lost admin access and their vanity URL. It looks to be the same reason that we heard before: These Facebook pages ...
Jun 15 2011
14
971
10 Fast Growing Facebook Pages In India
As we have already reviewed the fastest growing Facebook pages in Indonesia, this time we’d like to look at India’s most popular Facebook pages. These Facebook pages have all significantly increased their fan base according to Social Bakers. So without further ado, here they are: 1. Tata DOCOMO Growth: 323,282 fans in a month Tata DOCOMO is a 3G telecommunications company in India that provides HSP + 3G network for high-speed Internet. Given India is a country with high internet usage, particularly on social media sites, it is not surprising to see that ...
Jun 11 2011
3
363
27 Top Brands in Indonesia on Facebook Visualized
Our very own Ratri Adityarani last wrote a post on ‘10 Fastest Growing Facebook Page in Indonesia’ which caught much attention from our readers. At the end of the post, Rick Martin embedded a data set containing 27 top brands in the country on Facebook. That very data set was adopted by Binyinbin, who turned the information into an interactive visualization, all thanks to IBM’s Many Eyes data visualizer tool. It is certainly worth a share. Try going through the visualizer by clicking on the first brand and pressing the down arrow ...
Oct 3 2010
0
353
Branding is Synonymous with Emotions
A well-known and respected brand is definitely an invaluable asset to any company. Branding is essential as it plays a strategic role by differentiating itself from the competition. A company's brand image comes from the marketing communications effort to create favourable, unique associations about the brand. The best marketers would know the most persuasive way to appeal to consumers is through the heart, not the mind. Even if there had been a better mash-up phone produced in China, we would still rather pick Apple's phone any day – but why do ...
Apr 21 2010
2
488
How To Choose An Appropriate Typeface [FLOWCHART]
Almost every aspect of our work requires a proper typeface. A marketer, who is always on a search for suitable typefaces to portray the "correct" branding image, should know better. Arguably, choosing a typeface is more of an art than a science. Marketers can't assign rating numbers and run simulation tests to sift out the best option. Alternatively, a company could conduct focus groups and market research to understand which typeface communicates the brand best. That's of course the most reliable but also the most expensive method. To tackle this problem, graphic ...
Apr 17 2010
7
443
The Essential Branding Lesson In 162 Clicks
A brand is an asset that a business doesn't have full control of. So, even to the most experienced marketers, branding is always a tough nut to crack. There isn't a foolproof branding guideline that works on every brand, simply because each of them is diverse in many aspects. Even when two brands are similar, it is the marketers' job to differentiate one from the other. The set of slides that you're about to view isn't new, but it would nonetheless inspire marketers, and possibly change how they look at branding. The slides ...
Mar 12 2010
0
326
3 Benefits Bloggers Enjoy
Whenever we introduce ourselves as bloggers, we are often greeted with skepticism. Well, at least in Asia. It is definitely easy to belittle the power and benefits of blogging. For us, blogging has been a great platform for sharing and it has also become our door to awesome opportunities. It allows us to voice our opinions, meet people from around the world and create a business out of it (hopefully!). Penn Olson is now 9 months old, but if we rewind it back to when it started, we would have never imagined ...
Feb 22 2010
0
264
Do You Have A PETsonality On Social Media?
Animals always have a way into our hearts (and pockets). Even cartoon ones. Businesses with a petsonality might find it easier to connect with consumers. The associations we have of pets and animals in general are mostly good. And they might help condition people's perception of a brand in a very positive way. Some businesses are completely built on their animal mascot, and they succeed not because of an adorable mascot per se (everyone can do that) but how they breathe life into it. Here are some ways to do that: Talk like it MailChimp ...
Dec 14 2009
0
249
Gillette Drops Tiger Woods
Gillette has joined the list of brands that dropped Woods from their marketing campaigns. The Proctor and Gamble owned brand was pretty direct about the drop: "As Tiger takes a break from the public eye," Gillette said in a statement, "we will support his desire for privacy by limiting his role in our marketing programs." With Accenture, Gatorade, TagHeuer (Australia) and Gillette on to the "boycott Tiger list", it is uncertain how many more brands would follow suit. Will you drop Tiger? No one is perfect and that includes Tiger. But is there space for ...
Dec 13 2009
2
735
Tiger Woods Dropped By Big Brands
For the past week, the Tiger scandal has been splashed all over both social and traditional headlines. Tiger's unblemished reputation is now stained by his infidelity. There are people who said that Tiger should be left alone, but there are also others who condemned him. Brands which endorsed the golfer are therefore, in one way or another affected. Tiger's case has clearly shown the adverse side of celebrity endorsements. Every action of the celebrity is placed under public scrutiny. The consequences of the action do not fall solely on him/her, but on ...
James Tong: How IDA and Gobi Ventures Help Startups Expand Into China
Feb 7, 2012
Thailand’s Ensogo Reflects on Success, Aspires to Expand in 2012
Feb 7, 2012
Jumpsurf Provides You With Cross-Border Mobile Wifi
Feb 6, 2012
FC2 Continues to Expand Web Services to Big Markets
Feb 7, 2012
Amazon Launches Junglee.com for Indian Market
Feb 6, 2012