A research by Euro RSCG Worldwide showed that people do not practice as much self control in their online behavior as they would offline. They are more likely to speak their mind and lash out about/at brands through online means (omg) - every 1 in 5 people are likely to do so. With social media, users can easily speak their mind without having to do it face-to-face. Warning Just looking at past social media disasters and their consequences is enough to convince a brand manager to take this result seriously. We ...
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![WholeFoods Social Media Backlash. Customers Protest Outside Stores [Video]](http://www.penn-olson.com/wp-content/uploads/2009/08/wholefood-boycott-icon.png)
Nov 16 2009
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How Social Media Can Shape Your Business Brand
Social media marketing is not all about pushing promotions and hoping they go viral. It is more than that. One important aspect of social media marketing that we're going to discuss in this post is branding. For example, we all have an idea of what Starbucks is, which differs between individuals. Many things can influence your thoughts about Starbucks: your experience with it, a friend who is a Starbucks fan or an advertisement that you saw. Branding makes up what a company means to most people. Since social media is one of the hottest platforms ...
Nov 26 2009
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Brands on the Social Web: Creating Mind Share Through Social Media
Isman Tanuri works for a software giant on a typical day. However, his heart goes to helping businesses in Singapore understand and better connect with their customers through the social web. He blogs more about his thoughts on marketing and social conversations at A Groovyweb. I was recently reading an early chapter of Al and Laura Ries’ ‘The Origin of Brands’ and was struck by this concept: The world’s best and long-lasting brands were typically created by a divergence from an existing product category. These brands continue to survive not because of ...
Nov 1 2009
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Top 50 Mentioned Brands On Twitter
Last month, we reported that 20% of tweets contain a brand name. We can use Twitter's real time search to check out the mention rate of a particular brand, but it doesn't tell us which brands have the most mentions. TweetedBrands.com has solved this problem by aggregating the total number of mentions within 24 hours and ranked them accordingly. Catch the list below: Interesting findings Based on the statistics, here are some interesting findings: 1. "Apple" + "iPhone" = Tweeps love Apple! 2. iPhone: Tweeps' favorite mobile device 3. Twitter is mentioned approximately once every second. 4. Skittles: Tweeps' favorite ...
Oct 30 2009
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BRANDING: Should Businesses Join The Social Media Rush?
Social media has much to offer in terms of building web traffic and awareness. But is it a must for businesses to engage in it? The answer is no. Perhaps it is pretty apparent since we don't see some of our favorite brands engaging in social media! Social media is fun and cool. But that could very well deter businesses from using them. Catch what I think about social media below. Social Media In An Association Map That is what I perceive social media to be and I believe it shouldn't deviate too much from ...
Sep 21 2009
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5 Social Media Disasters
Social media has given consumers a whole new voice. A recent study by Penn State’s College of Information Sciences and Technology found that 20% of Twitter updates are either requests for product info, or responses to brand messages. With that, companies better not give consumers anything bad to talk about. As with the 5 case studies below, the consequences can be severe. 1. Honda Product Manager gets caught AstroTurfing When Honda decided to publish its upcoming Crosstour photos on Facebook, it should be ready for some serious feedback. Within a short time, its fan ...
Sep 20 2009
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Google Brand Valuation On The Rise
With the financial turmoil still lurking in 2009, this year's Interbrand Best Global Brands left many of the famous on spectator seats. Even the overall value of the top 100 brands fell by 4.6%, an equivalent of USD 55.472 billion. It could have been worse if Internet giant Google was not on the charts. Its valuation has improved by a whopping 25%. From USD 25.590 billion in 2008 to USD 31.98 billion in 2009. It has frog-leaped several big brands like Toyota, Intel and Disney, all of which suffered a slip in ...
Sep 16 2009
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Survey: Best Brands On Mobile Web
BuzzCity recently released its findings of brands that are likely to meet the needs of mobile Internet users. The survey, which was conducted in ten countries on 1500 users, tests which brands under different categories are favored by the mobile Internet audience, why they are preferred, and how probable they would be recommended by users. It is found that users base their brand preferences on brand performance first, style and then price. The top 10 international brands with the most appeal in the mobile Internet were put together by measuring their scores across ...
Aug 29 2009
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Ikea New Logo Typeface Upsets Fans
While few would be interested to know the name of the typeface that forms Ikea's signature logo, many have long ago considered it as part of the Ikea brand. But of course Ikea's ad agency did not think much of this customized version of Futura. For its 2010 catalogue, they chose a more functional typeface, Verdana. When the catalogue found their way to mailboxes and related ads were printed on people's favorite newspapers, an outrage begun. An outrage that can only happen on the internet. Online users hate the new font, they do not ...
Aug 28 2009
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BREAKING: CtW Investment Group Calls for Whole Foods Board to Remove CEO John Mackey
A boycott-ers dream come true? CtW Investment Group has called for Whole Foods Board to start finding a suitable replacement for CEO John Mackey (confirmed with a published letter below). It is said that the damage caused by Mackey' WSJ Op-Ed made him a 'liability' to the company he co-founded. CtW Investment Group Executive Director Bill Patterson commented: "Mr. Mackey attempted to capitalize on the brand reputation of Whole Foods to champion his personal political views, but has instead deeply offended a key segment of Whole Foods consumer base," "This is not the first time ...
Aug 28 2009
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WholeFoods Social Media Backlash. Customers Protest Outside Stores [Video]
WholeFoods has enjoyed much recognition in social media; seems like the same attention is being given to WholeFoods-Boycott Facebook group, with a whopping 23,000 fans within a week. This 'Anti-WholeFoods' sentiment was triggered by CEO John Mackey, as he denounced the government's involvement in health-care, using it as an opportunity to promote WholeFoods' positive influence on the society and how it could help reduce health problems in America. Here are some of Mackey's keynotes towards American health care reform. “While we clearly need health-care reform, the last thing our country needs is a ...
Aug 20 2009
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@MailChimp is Twitter’s Best Branding Chimpanzee
Talking about building a personality that revolves around a brand, @MailChimp has something special to teach all of us. Feed it a banana, it will thank you in a Chimp manner. Have a question in mind about its service? This Chimp is there to answer your queries as soon as it sees it. Powered by real people (or Chimps), Mail Chimp has slowly cemented its brand as the best email marketing platform on Twitter. Mail Chimp's Twitter Branding Mail Chimp does not even need to try - its culture is reflected perfectly in its ...
Taiwan’s EZTABLE Raises $1.5 Million in Series A Round, Heads to Mainland China
Feb 9, 2012
VCotton Wants to Knock Your Socks Off. And Sell You New Ones
Feb 8, 2012
Agate Studio Wants to Make the World Happier With Games
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012
Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
Feb 8, 2012