A new annual report from the L2ThinkTank has been released today, giving insights into which big-name luxury brands are best engaging with Chinese consumers in 2011. The researchers dub it a “China IQ” - a measure of a company’s effectiveness on the web and social media among China’s growing middle-classes. The report’s authors stress that “success in the world’s fastest-growing prestige market is inextricably linked to digital competence.” They’ve identified a list of top 100 companies in this regard, but we’ll boil it down to 20 top web and social media ...
Tag Archives: Burberry
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Jun 20 2011
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Cartier Joins Burberry, LV, and More Luxury Retailers with a Youku Brand Channel
Cartier, the exclusive jeweler and watchmaker, has launched a branded channel on Youku.com, China's biggest video-sharing site. It joins six other upscale brands - Louis Vuitton, Dior, Burberry, Gucci, Omega, and Mido - in opting to engage with Chinese consumers via Youku as a part of their social media strategy in the country. Cartier's branded channel - go take a look, if you fancy it - is a bit sparse thus far, with just four videos that have been watched only a few hundred times; but it's still in its infancy. ...
Mar 4 2010
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5 B2B Companies and Luxury Brands On Social Media
We often mistake skepticism as rationality. There are so many people out there who weigh possible loss more heavily than potential gain. But of course, it's in our nature to be that way. However, we can either look at being searchable online as an opportunity to be found by future employers, clients and business partners. Or we can look at it as an invasion of privacy. Businesses can try to find reasons not to use social media or they can find creative ways to make it work for them. There are many people who ...
Nov 10 2009
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Burberry: The Facebook Trench Coat Campaign
According to Reuters, Burberry "hooked up social networking company Facebook to launch a website celebrating its trench coat." The website was launched to allow users to share images of them wearing Burberry trench coats. Users can connect to Facebook via Facebook connect while browsing, making it easier to comment, like and share the images. Just hours after the launch, its artistic and exquisite website design has received very positive response from users. While we mentioned that luxury brands might not consider social media as a marketing platform, Burberry has proven us very wrong. The ...
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