In the last couple of months, we have seen several Japan-based companies expanding abroad, namely GREE. GREE's $100 million acquisition of OpenFeint was one of the hottest topics for discussion in the tech and gaming community. The acquisition would allow GREE to reach a combined total of 100 million mobile gamers. It also crowns GREE as one of the largest social gaming companies in the world, standing along with giants like Zynga and Playfish (owned by EA). We also saw GREE working hard in Southeast Asia as it expands its reach through ...
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![Guide to The Social Media Landscape [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2011/03/social-media-landscape-250x250.jpg)
Apr 24 2011
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How Ben & Jerry’s Uses Social Media to Launch a New Flavor
Imagine Ben & Jerry’s famed cow mascot Woody, storming into your office moo-ing and dancing with you while dishing out scoops of their new ice-cream flavor, Clusterfluff (yes, I know the name is quite interesting). The next thing you know, the entire office is Clusterfluffed. As part of Clusterfluff’s launch in Singapore, the folks from RIOT brought the Cowmobile to Singapore for the first time ever. The Cowmobile will then go to specific locations based on “mooo” requests from fans on Facebook. Over a period of 5 days (4 – 8 April), ...
Apr 22 2011
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How KRDS Generates 250,000 Likes on Facebook
Through a Skype call, I got the chance to learn from Preetham Venkky, Business Head at KRDS India, about an interesting Facebook campaign his team has done for Air France. The result of the campaign managed to attract 250,000 likes on Facebook in ten days. While 250,000 likes shouldn't be the only factor to judge a campaign, it is certainly a strong evidence that the campaign has worked well. The budget allocated (confidential) isn't very high but KRDS managed to help Air France to success. Venkky also took time to share ...
Apr 4 2011
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Learning How To Use Social Media for Business in Singapore
In Singapore, social media has slowly become a need for many businesses. A lot of us understand social media on a personal usage level, but not when using it for business purposes. The “gap”, as described by Sharon Ng, lecturer and consultant at Institute of Systems Science (NUS) is what inspired her to launch a course on social media marketing. It is true that many self-proclaimed gurus in Singapore also offer social media marketing courses. But Ng’s course is Singapore’s first NICF accredited social media marketing course. Not only does it ...
Apr 4 2011
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How Infographics Can Help Your Business
'A Quickstart Guide to Social Media for Business' is a popular infographic created by Singapore-based digital marketing agency, GetIT Comms. To date, it has attracted more than 30,000 page-views and 200+ mentioned on blogs. On our previous note, we promised to interview these amazing guys. So, here it is today, we're happy to have Anol Bhattacharya, CEO at GetIT to share with us the 'whys and hows' on infographics for businesses. Anol has vast experience in the marketing industry. In the last 10 years he has consulted hi-tech and telco clients such as Cisco, ...
Apr 4 2011
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A Quickstart Guide to Social Media for Business
Update: Catch Getit Comms's interview here We love sharing simple infographics that succinctly explain how social media can be used for business. Getit Comms, a Singapore based Digital Marketing firm created an infographic to explain the process of crafting a social media plan for business purposes. This infographic consisted 13 steps coupled with adorable designs. I particularly like how Getit Comms highlighted the need to understand where buyers and key influencers are. Measuring is also put of the plan just in case you think digital influence (a.k.a social media marketing) is all fluff ...
Mar 25 2011
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How Hospitals Are Using Social Media in India
Social media has various utilities - Right from catching up with friends to business networking: social media has been explored in many ways (check out 18 Cool Things People Do On Twitter). How about using social media for saving lives or at least trying to? Sounds like a great idea to me. Recently Agarwal's Eye Hospital- rated as one of the top 5 eye hospitals in India did exactly that. In a bid to create awareness and educate people on health related topics, Agarwal's Eye Hospital has created presence on Facebook, Twitter ...
Mar 23 2011
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The Best Country in Asia to Build your Tech Start-up
Having stayed in Singapore for the past 20 years, I can say that it is a blessing to be born in this country – It is a safe, clean and vibrant city. As a tech start-up enthusiast, I believe Singapore is also one of the best countries in Asia to develop a technology idea. Above all, our government is open to assisting and financing talented entrepreneurs from all regions to develop their ideas in Singapore. Despite our small population size (5 million), we are witnessing a growing number of start-ups and ...
Mar 13 2011
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Guide to The Social Media Landscape [INFOGRAPHIC]
The CMO's guide to the social media landscape gets a refresh. We wrote about it last year and this year it is back with crucial updates. As social media continues to change with time, it is hard for users to keep up with them. This infographic serves to help marketers to quickly understand how each tool could help in an online campaign in four main ways. We have categorized the best tools into the four main groups, according to CMO's guide. 1. Customer communication: Facebook, Twitter, YouTube, Tumblr 2. Brand Exposure: Facebook, Twitter, ...
Mar 11 2011
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Mobile Social Network, RockeTalk Shares Its Cricket Strategy
From its formative days in 2008 to now, RockeTalk has traveled a long way. The brain behind this popular mobile social network is Rajiv Kumar. As Founder and CEO, Rajiv leads the development team and oversees the development of RockeTalk's core technology and infrastructure, while guiding the strategic vision of the company. Prior to RockeTalk, he was the co-founder and CTO at Uniden’s San Diego development center where he was in-charge of the development of its advanced wireless data product line including GPRS modems, CDPD and 2-way pagers. He also had ...
Mar 6 2011
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How Online Marketing Drives Offline Success
How do you explain how online marketing help drive offline success for businesses? It’s a tough but a crucial question to answer since most businesses are offline-based. To earn their marketing budget, agencies need to convince them that digital platform like Facebook, Twitter, blogs, review websites, deals sites and ads could specifically help to reach their business goals. The infographic created by our friends from KISSmetrics did a great job summarizing the statistics behind each tool with successful case studies. However, the gap between these statistics and case studies (the results) needs ...
Mar 1 2011
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Dentsu is Facebook Japan’s Official Sales Representative
It’s official. Dentsu Inc, one of the largest brand agencies in the world will help Facebook promote its products in Japan. The Facebook products under Dentsu’s charge include Facebook pages development, Facebook ads and Facebook marketing strategies creation. The partnership even provides Dentsu with premium advertising space on Facebook. “Dentsu will be a valuable partner for us as we seek to support marketers in Japan to connect and engage with their customers,” said Blake Chandlee, Vice President & Commercial Director, Asia Pacific, Latin America, and Emerging Markets, Facebook. “Dentsu understands the unique ...
Taiwan’s EZTABLE Raises $1.5 Million in Series A Round, Heads to Mainland China
Feb 9, 2012
VCotton Wants to Knock Your Socks Off. And Sell You New Ones
Feb 8, 2012
Agate Studio Wants to Make the World Happier With Games
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012
Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
Feb 8, 2012