We admit. We are facing a Facebook page identity crisis. Our page is titled 'Penn Olson Marketing Fanatics'. It isn’t exactly the right name for a tech blog. As a loyal reader, you would notice a huge change in our content focus. We started out as a general tech marketing blog but now have switched our focus to Asia. We realized the need to differentiate ourselves from the giants. No point competing head on huh? To all these changes, I wouldn't say they are mistakes. It is just part of the process ...
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![Social Media Marketing in the U.S [INFOGRAPHIC]](http://www.penn-olson.com/wp-content/uploads/2011/01/social-media-marketing1-250x178.jpg)
Jan 31 2011
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Google opens an office in Malaysia (and hiring)
Google said Wednesday it will launch a new office in Kuala Lumpur, the capital of Malaysia. The Malaysian office is Google’s second in Southeast Asia followed by the Singapore office. The new Google office will focus on customizing products like Google Maps, News, Google Translate for the locals to boost ad sales around the region. There are currently 7 positions available in Google Malaysia: 6 for sales, 1 for marketing and communications. If you’re a Malaysian looking to be a Googler , this is your chance. Below is the job description for ...
Jan 28 2011
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12 Successful Facebook Business Pages in India
Facebook is the top social network in India, both in terms of users (18 Million) and page views (4.25 billion). In India, a lot of brands are investing in the network to engage users and drive conversations. But the question is: How many of these brands are using Facebook to its optimum level? It isn't just the number of 'Likes' that makes a Facebook business page successful. There are other factors as well and I bare them all in mind when shortlisting my favorite successful Facebook business pages in India. But first, take ...
Jan 28 2011
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Facebook Places coming to Singapore and Hong Kong next week
During Wednesday Facebook event at Beer Market, Stephen Chun, Director of Asia Pacific, Facebook Singapore, announced that Facebook Places will be available for users in Singapore and Hong Kong starting next week. If you haven't already known, Facebook Places is a location-based service that allows you to check-in to locations with your friends. Facebook aptly described Places as who, what, when and now where. There is competition: Both Singapore and Hong Kong are avid Foursquare and Jiepang users respectively. But dominance within the location-based service market could shift with the introduction of ...
Mar 26 2011
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China could be the New Silicon Valley
Every tech start-up wants to be in Silicon Valley. It’s the coolest tech place to be in. With great tech culture, creativity and energy, it isn’t hard to understand why. That’s coming from first hand experience, or at least from first impression. Having visited the valley recently, I fell in love with it immediately. My visit was inspiring and thought provoking. Besides leaving me feeling small and insignificant, it also sets me thinking why Asia doesn't have its own version of Silicon Valley. Are Asians less creative? Are we not creators? I don't ...
Jan 21 2011
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Social Media Marketing in the U.S [INFOGRAPHIC]
In 2010, advertisers spent $1.7 billion on social media marketing in the U.S. So, where did most of the ad spending go to? Answer: Facebook. Facebook owned more than half of the total ad spending in the U.S last year. The recently revamped MySpace owned 17 percent while Twitter took a modest 3 percent. What’s shocking is that the total U.S total spending on social media marketing accounted for more than half of the world’s spending. Businesses are getting really serious about social media. For example, Dell had launched its Social Media ...
Jan 19 2011
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Major Challenges in Email Marketing
Email remains to be an important tool in most digital marketing strategy. Newsletter subscription, for example, is an affordable form of keeping customers updated. I have received a lot great deals alerts from Groupon and airline companies and they have somehow become my important sources for deals. I believe some of you have the same experience. Nonetheless, email marketing isn’t as easy and rosy as it seems. A research conducted by MarketingSherpa (n = 1100 marketers) revealed that most marketers struggle with the challenge of delivering highly relevant content to their target ...
Jan 17 2011
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Here’s an Email Marketing Checklist
Email remains an important channel in reaching consumers through the Internet. Its popularity is certainly above Facebook’s. But a busy digital marketer could miss some points when rolling out his or her email campaign. Worry not as we have a checklist below to make sure you don’t miss a thing in your email campaign. Besides the ten points listed, another important point is to make your email sharable. A previous report revealed that inserting social media buttons in emails could significantly improve a campaign's result. In fact, the more ...
Jan 16 2011
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Digital Marketing in 2011
What are the things to watch in the digital media space? I stumbled upon Media Logic’s blog post and got some ideas and inspirations from it. Predictions are just predictions. So, take it with a pinch of salt. The main purpose for this piece is for tech savvy marketers to learn from other’s point of view to keep fresh ideas and perspectives coming. Feel free to input your thoughts too. 1. Social as centered strategy We have different disciplines in marketing: PR, Traditional and Social. It is said that social will sit at the center ...
Jan 16 2011
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Why I want to be an Entrepreneur?
Let’s face it. It’s cool but tough to be an entrepreneur. Jeffrey Paine previously shared with us that entrepreneurship is not about making money because you can do that better at a job and reach home by 7. He further explained that an entrepreneur is required to work 24 hours a day, 7 days a week and 365 days in a year (24/7/365). Even with all the hard work, most entrepreneurs do not make much money. He urged those who wish to follow the entrepreneurial path to find a right reason ...
Jan 11 2011
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How Quora went Viral and what we can Learn
Quora is a site for users to ask and answer questions. The content are created and curated by its users. A ‘”Q&A wiki with digg”, some might call it. Quora was opened to beta testers in December 2009 and was opened to the public late June last year. But the service only got popular in the last two weeks. So why is there a sudden hype? Sysomos analyzed all the Quora related buzz across blogs, forums, news and Twitter and found that the micro-blog has contributed significantly to the volume. But surely someone ...
Jan 11 2011
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10 Reasons Why you should Join a Business Plan Competition
With high confidence and ego, you said to yourself “I want to be an entrepreneur”. You have a great business idea and vision. Unfortunately, you have no one to consult or guide you through. Your friends are high GPA achievers but have no real experience in starting-up a business. Some might even scoff at your business idea and mock your vision of wanting to be a successful entrepreneur. You’re frustrated because you’re stuck in this vicious cycle. You can’t break through because you have little contacts. What should you do? How should ...
Taiwan’s EZTABLE Raises $1.5 Million in Series A Round, Heads to Mainland China
Feb 9, 2012
VCotton Wants to Knock Your Socks Off. And Sell You New Ones
Feb 8, 2012
Agate Studio Wants to Make the World Happier With Games
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012
Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
Feb 8, 2012