Information is king (Facebook knows that well) and users don’t mind giving them to Twitter. A study conducted by Sysomos revealed that Twitter users disclosed significantly more information in 2010 compared to 2009. Twitter is built simple. Your bio, name, location and website url are the four key information which Twitter asks for. In short, the proportion of users who shared their personal information doubled. Check out the charts below, especially the one on location data. One positive take away for the Twitter team is that users are fine to share their location. ...
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Dec 21 2010
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The Rise of Facebook Commerce
Facebook is looking to turn its army of business pages into e-commerce sites (F-commerce to be more exact). David Fisch, who runs a newly formed commerce partnerships group at Facebook told Businessweek that the group aims to help retailers set up shop on its pages that allows users to interact while they shop. To kick-start the initiative, the world’s largest social networking site has dispatched managers to convince over 20 companies to do so. JC Penney’s Facebook store was one of the fruitful examples that came out of the negotiations. On JC Penney’s ...
Dec 20 2010
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How the Internet is Causing Businesses to Lose Millions
The Internet is a double-edged sword. Internet technology like cloud computing can help to improve a business’s productivity. However, the situation gets out of control when ill-disciplined employees take advantage of office hours to connect with friends on Facebook or shop for items on eBay. According to NCH Software, the average business loses more than $350,000 annually due to non-work related browsing. For big corporation with over 1,000 employees, the loss could amount to $35 million per year. Social networking sites are believed to be the main culprit. We last reported that ...
Dec 18 2010
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How to Pick a Start-up Funding Strategy [INFOGRAPHIC]
Looking for start-up fund is a taxing task. The idea, pitch, investment sum and people are factors to consider when doing so (tips on one sentence pitch here). You should first understand your potential investors background before pitching. Are they angel investors or venture capitalists? Next, you also have to consider your funding strategy that could include a mixture of bootrapping, angel investors and VCs sources. Having a good idea and pitch could get you the money. But picking a funding strategy is also about whom you want to work with. ...
Dec 17 2010
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Valuation in Billions: Facebook 41, Groupon 5, Twitter 4
Facebook, Groupon and Twitter are private companies that have seen their combined value rise 54 percent since June. Why so? It’s a simple demand and supply theory. Investors are racing to gain a piece of these hot properties. The most recent move was Google’s $6 billion offer to acquire Groupon. But the Groupon team resisted the mouth-watering offer and stayed independent (and that wouldn't stop Google from going local). Nyppex reported that Facebook’s value has increased by 56 percent to $41.2 billion. Groupon saw its value quadrupled to $4.8 billion while Twitter ...
Dec 16 2010
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Twitter Analytics is Available for All, Starting Today
Twitter Analytics is ahead of schedule and is available for all advertisers starting today. The new analytics offers in-depth analysis on both paid and unpaid activity on Twitter in two layers – (1) Promoted Twitter Products and (2) Timeline Activity. In other words, Twitter Analytics is deeply integrated with its ad products such as Product Tweets and Trends. From the screenshot below, the analytics looks pretty much similar like any other tools in the market. But an in-house analytics is certainly more reliable and accurate than third parties’. Easy to the eye, the ...
Dec 31 2010
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HOW TO: Create a Location-based Marketing Campaign
Location-based marketing is one of the major trends in the digital advertising world. Instead of increasing web traffic and hoping that customers will visit and make purchase, location-based marketing directly helps your business increase foot traffic, bringing consumers closer to your physical point of sales. However, with so many different location technologies like Gowalla, Foursquare, and recently Twitter and Facebook Places, location-based marketing has become a complex issue for business owners and advertisers. (1) As advertisers, we first have to identify the campaign’s goals and define our target audience. (2) Second, we have ...
Dec 14 2010
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LinkedIn Provides Tips to Improve Your Resume
LinkedIn has identified 10 of the most overused terms by users. They include terms like extensive experience, innovative and motivated. Instead of simply stating them, LinkedIn suggests users to remove those words and use experience to show case talents and strengths. “Phrases like ‘extensive experience’ and ‘proven track record’ can appear empty to a potential employer and may do more harm than good when you include them in your profile or resume,” said Lindsey Pollak, a career and workplace expert. “If you’re using any of these 10 terms, wipe them out. Instead, ...
Dec 13 2010
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80% will use Social Media by 2011 But…
More businesses are using social media for marketing and a steady growth in adoption rate is expected. eMarketer’s predicted that 80% of the businesses (with more 100 employees) will adopt social media for marketing purposes by 2011. That is 4 out of every 5 businesses. The forecast was based on a dozen of third party surveys accompanied by independent studies on social media trends like consumer usage and companies’ social media involvement. Currently, about three-quarters of businesses are using social media this year. “Marketers that have spent the past few years ramping up ...
Dec 12 2010
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Samsung shares its Social Media Success
Ever wonder how social media buttons and plugins can increase your website engagement rate and traffic? Samsung, the world's largest technology company by sales, has some insights to share. Earlier this Fall, Samsung re-launched its U.S. website with a focus on consumer engagement, driving social media experiences and online community participation. By adding a number of new features - from consumer reviews to Q&As and Twitter and Facebook buttons, Samsung not only allowed the consumer to feel like he or she is part of a larger community of consumers, but also make ...
Dec 9 2010
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5 Tips to Improve your Facebook Business Page
As bloggers, we have witnessed how several brands failed and/or succeeded on Facebook. Even though Facebook’s business page has changed over the past one year, we realized that the lessons and tips to build a successful page organically are more or less the same (we wrote an article on the same topic a year ago). New technologies are what we need to embrace. The rest are the same old rules, maybe just with fresher perspectives. Let’s start with something basic: Transparency. 1. Embrace transparency Besides social connections, Facebook thrives on democracy and freedom of speech. ...
Dec 3 2010
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Dell Swarm: The More The Merrier!
The shift to online buying and eCommerce has been increasing in recent years as it evolves with the growth of technology. It is convenient, the selection is broader and a win-win situation for both marketers and consumers since marketing dollars are reduced hence consumers get to enjoy discounts. Especially in Singapore, CampaignAsia reported Singaporeans spent over the last year US$523 million shopping online. Just a week ago, Dell officially launched Dell Swarm, an online social group-buying site where consumers can gather to buy gadgets in bulk to enjoy big savings. It ...
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