Update: Mayank Agarwal, co-founder of Geek Creative Agency told me that they are the one who planned and ran the campaign. Sutra Lite was hired by them just to provide HR consultancy. The coolest job in India? You got it — “SABMiller is launching the Miller High Life beer in India and is looking for qualified individuals, who embody and endorse the spirit of the brand - Work Hard, Party Hard.” The job offer is being primarily spread across Facebook, where it was posted in July. I was told that ...
Tag Archives: Business
RSS feed for this section
![[UPDATED] Sina Snaps Up 4% of Post-IPO Tudou](http://www.penn-olson.com/wp-content/uploads/2011/08/Sina-Tudou-01-250x250.jpg)
Sep 5 2011
3
355
Lenovo: “We’re a DO company”
Lenovo, the third largest PC maker in the world, is spending a pretty big chunk of its budget on an ad campaign entitled “For Those Who Do.” It was recently rolled out in emerging markets with a focus placed on Indonesia, Mexico, and Russia (note the brief appearance of Russia's 'Chess Terminator'). Before we go about discussing about the campaign, check out this 60-second TV commercial to get an idea of what it's all about. So what’s the rationale behind this campaign? Surely the bottom line is to sell more laptops and ...
Aug 30 2011
3
469
China’s Top 10 Online Ad Styles – Which Get More Clicks?
We’ve probably all cursed banner ads or pop-up messages. So I have good news and bad news for you. Good news is that those two ad delivery methods are falling out of favour with users, and will likely be used less online. Bad news: pre-roll adverts - those things that delay your online video viewing - are the new kings of online ad clicks, and will probably get implemented more often due to their effectiveness. Chinese research firm DCCI has found, in its Social Network Marketing Report for the first half ...
Aug 30 2011
4
410
Taking a Bigger Bite Than Expected, Sina Takes 9% of Tudou.com
China’s second-biggest video-sharing site Tudou.com (NASDAQ:TUDO) nailed its US IPO two weeks ago, and since then has been courting attention from Sina (NASDAQ:SINA). Last Monday we reported that Sina had effectively bought up four percent of Tudou, and now today an SEC filing reveals that Sina has actually taken an even bigger bite of Tudou - a full 9.05 percent. SEC documents reveal that late last week Sina made an additional purchase of Tudou’s post-IPO shares - a full US$35 million more. That takes Sina’s stake in Tudou up to 2,567,570 ...
Aug 29 2011
0
408
SK Telecom Splashes US$924 Million for 4G LTE Spectrum
Korea might enjoy the world’s - yes, not just Asia’s, but the world’s - best broadband, with average speeds of 13.7 Mbps, but its mobile networks have been lagging somewhat. But 4G smartphones across Korea are now a solid step closer to reality. On Sunday, SK Telecom spent an astonishing 995 billion won (US$924 million) to secure a key 4G/LTE frequency. The telco giant is the biggest spender thus far in ongoing 4G spectrum auctions. The 20 megahertz of digital horsepower on the important 1.8 GHz band that it has just ...
Aug 26 2011
0
367
Walmart and Yihaodian Seal the Deal, Aim to Work Together
Walmart has finally sealed the deal on its investment in Chinese e-commerce site YiHaoDian.com. We reported on its announcement back in May - but the transaction seems to have taken longer than the expected two months to nail down. The giant American retailer now takes an undisclosed minority stake in YiHaoDian. Walmart is very interested in the Chinese e-commerce scene, having also invested - with five other firms - the sum of US$500 million in 360Buy back in December of last year. Walmart is reportedly also considering an e-commerce site of ...
Aug 22 2011
1
446
5 Chinese Hardware Makers That Would Love to Buy HP’s PC Business
There have been some shock announcements coming out of HP headquarters after its Q2 2011 earnings call. Aside from the supposed abandonment of its newly-acquired mobile and tablet software platform, WebOS, it seems that HP might also exit the not-exactly-thriving consumer PC business. And that’d be great news for some Chinese and Taiwanese PC makers. With word that HP is likely looking to spin-off and sell-off its PC division, it’s inevitable we think of who might profit from HP’s apparent shift in strategy, away from the reported seven percent profit margins ...
Aug 22 2011
1
239
[UPDATED] Sina Snaps Up 4% of Post-IPO Tudou
Rumors in the tech industry in China suggest that Sina has signed an investment agreement with the newly IPO’d video-sharing site Tudou.com (NASDAQ: TUDO), and will receive about four percent of Tudou’s shares. That values Sina’s stake in Tudou at US$40 million. Tudou’s leadership was in New York last week where they saw their company raise $174 million on its NASDAQ debut, and become valued at $2.8 billion. But its shares subsequently slumped somewhat, closing at $19.24 per share before the weekend, down from its $24 opener. The rumor states that the ...
Aug 19 2011
1
500
Does Xiaomi’s Bargain Superphone Cost the Same to Make as an iPhone 4?
A pricing of the parts used in the brand-new Xiaomi phone - the 1.5 GHz dual-core, Android-powered beastie that launched two days ago - reveals that its components cost as much as for Apple’s iPhone 4. But startlingly, Xiaomi’s first-ever handset, the M1, will retail for only 1,999 RMB (US$310), which is less than half the price tag of the cheapest iPhone 4 (4,999 RMB). This suggests that Xiaomi might be cutting its profit margins very thinly. A survey of the parts for the Xiaomi phone by Anzhuo, a popular forum for ...
Sep 19 2011
5
509
Are CCTV’s Attacks on Baidu a Scheme to Boost China’s State-Run Search Engines?
The prolonged investigations by state-run television, CCTV, into China’s biggest search engine, Baidu, look suspicious to some observers in the tech industry. Privately, some fear that the reporting is actually aimed at bolstering several state-backed search engines, such as Jike, Panguso, and - well, look at this - CCTV’s own brand-new search engine, at search.cctv.com. Conflict of interest there, perhaps? The government has full control over the way content is listed on those three search engines. Although Baidu - and all other media companies operating in China - abide by local ...
Aug 15 2011
0
388
VS Look: Chinese Start-up Offers Photobook Publishing in the Browser
The Chinese start-up VS Look is a personal photobook publishing platform that’s aiming to do something a bit old-fashioned with our modern digital photo mementos - print them out. VS Look’s in-browser photobook editor allows users to pick out a template - anything from a traditional scrapbook to a mock-up of contemporary magazines - and populate it with photos, text, and even music. All but the music, of course, can then be ordered and crammed into a printed photobook or magazine, to keep as a keepsake, or give as a present. Necessitating ...
Aug 15 2011
2
517
HappyFox is a Gorgeously-Designed Customer Support Web App
Every journalist and blogger loves to receive a confident pitch. I got one today from Shalin Jain, the founder of Tenmiles, an India-based company which builds web apps for enterprise purposes. But the pitch wasn’t about Tenmiles. Rather, it was about HappyFox, a customer support web app that has just been launched. Well, it might sound kinda stupid because there are so many similar services out there - Zendesk, Freskdesk, eSupport. But in his email, Jain said, “We don’t mean to sound clichéd, but it’s hard to be modest with something ...
Taiwan’s EZTABLE Raises $1.5 Million in Series A Round, Heads to Mainland China
Feb 9, 2012
VCotton Wants to Knock Your Socks Off. And Sell You New Ones
Feb 8, 2012
Agate Studio Wants to Make the World Happier With Games
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012
Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
Feb 8, 2012