At the IDBYTE event in Jakarta this afternoon, Indonesia, I chanced upon Telkomsel’s booth that showcases its mobile advertising product. Telkomsel is the largest telecoms company in Indonesia with about 100 million mobile subscribers in Indonesia. This new mobile ad product, according to a Telkomsel employee from the Mobile Ads department (and who wishes to remain anonymous) it can target consumers based on: Location - Specific city or location Time - Target consumers at a given time period, say 12 noon Demographic - Gender, age, income group etc For example, the picture above shows that ...
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Jul 8 2011
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How To Reward Your Facebook Fans Offline
While there are many brands on Facebook, few of them are actually rewarding and connecting with their fans offline. How many of them are genuinely showing appreciation for fans that help spread their name farther? Not many. This is because there is a natural disconnect between reality and the virtual world of Facebook. Taggo, a Singapore-based start-up is trying to build a bridge between the two that allows brands to reward fans when they physically visit their stores. We met up with Aneace Haddad and Aaron Koh, the CEO and Business Development ...
Jul 7 2011
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Indonesian Government Provide a Boost to Local Start-Ups
The digital start-up scene in Indonesia has finally attracted the government's attention. Through the Department of Commerce, it plans to set regulations that will make it easier for local startups to get funding. The statement comes from trade minister Mari Elka Pangestu, one of the keynote speakers at Indonesia's Creative Products Week (PPKI) 2011. She noticed that many local digital start-ups were acquired by foreign parties, showing that investors abroad have begun to notice what's going on in Indonesia. Not many local businessmen are willing to invest in local start-ups since ...
Jul 6 2011
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Why Lean Start-ups Don’t Work?
This guest story is by Guyi Shen, co-founder of lobangclub, he blogs about his experiences at insidestartup.sg. A quick look at the 52 exhibitors on Echelon 2011's site and you will realize the majority of the start-ups are primarily relying on network effects as a major part of their product growth. The current meme in the start-up community (in Singapore, at least) is the "Lean" start-up concept. Unfortunately, the current "Lean" approach doesn't work for network effects startups. Lean is a method of testing the assumptions and hypothesis of a business idea in an iterative manner whilst validating ...
Jul 6 2011
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BigAdda Closes Social Network, Changes to Shopping Portal
Facebook is not alone in focusing on the e-commerce market in India, where they recently launched Facebook Credits. Now a leading local player - BigAdda - has also sensed the increasing potential of the e-commerce market in the country. Reliance’s social networking site BigAdda.com is transforming into a shopping portal and saying goodbye to its social networking operation. BigAdda Shop, which was launched as a pilot project earlier in April, has been doing exceptionally well. Today the company passed RS 20 million worth of gross transactions per month. In fact their ...
Jul 6 2011
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‘Twitter Contributor’ Launches, Better than Facebook Page Admins [PICS]
This guest post is by Sabyasachi Mitter, the Managing Director of Interface Business Solutions, an India based digital agency. Interface is working closely with Twitter to bring its advertising solutions to Asia. Twitter Contributor is one Twitter feature that brand owners will simply love. Our client,@Tatadocomo, has been given an extra function supporting “contributors” - we gave it a spin and we really can't praise it enough. So we thought of taking you through what this means for businesses. Q: What is a contributor? A contributor is any Twitter handle that can access a ...
Jul 5 2011
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A Blog Post to Datuk Seri Najib on Social Media Marketing
This guest story is by Kent, who has been an online marketing consultant at Human Website Malaysia for the past seven years. You can connect with him on LinkedIn. I wrote this blog post because I care about the future of Malaysia. I would like to share some ideas on how to use social media more effectively to communicate and engage your people (Malaysians) and why there are problems in spending $1.8 million to build Tourism Malaysia’s Facebook pages. Prime Minister, Your Facebook Page Doesn’t Cut It I hope that you, Datuk, can understand ...
Jul 5 2011
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Xunlei.com is Newest Chinese Tech IPO, Looking at $900+ Million Valuation
The Chinese web platform Xunlei today announced its filing for a US IPO that'll allow it to raise US$114 million in funds, and effectively value the company at $912 million. It'll hit the NASDAQ tickers as XNET. Google already owns a small stake in Xunlei - meaning 'thunderbolt' in Chinese - so that after the IPO Google would have 1.4% of the voting rights. Xunlei's filings at the United States Securities and Exchange Commission (SEC) - see the stats here - outline plans to issue 7.6 million copies in American Depositary Shares ...
Jul 4 2011
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Qiyi Underlines its Hulu Ambitions With a Desktop PC App
The video-on-demand website Qiyi.com - which is owned by search giant Baidu - now has a brand-new desktop app for Windows PCs. It underlines how the site has ambitions similar to the US service, Hulu, in being the go-to source for full episodes of licensed TV and movie content. The Qiyi app has a layout familiar from the main website, where users can also stream videos in their browser, except that it's darker and has more visual elements. The main categories of video content in the app are: movies, TV series, ...
Jul 4 2011
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It’s a Deal: Baidu to Get English Search Results From Bing
Finally it’s official. Both Baidu and Microsoft China have confirmed it: Baidu’s partnership with Microsoft’s Bing for English-language searches on Baidu.com is a done deal - after several months of rumors. With this partnership Baidu Search will show English search results based on Bing’s algorithms. It gives Baidu better quality search results, whilst also raising the profile of Bing in China. Although confirmed this afternoon, the Baidu-Bing tie-up is not yet in action. Speaking to Penn-Olson, Baidu’s Director of International Communications, Kaiser Kuo, said that the service will go live “in a ...
Jul 4 2011
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Baidu Japan Posts Losses Totaling RMB 700 million since 2008
Baidu Search dominates its Chinese homeland, but it's struggling elsewhere - its biggest overseas venture in Japan, Baidu.jp, has filed losses of RMB 700 million (US$108.3 million) since 2008. Baidu Japan actually opened in 2007, but required a relaunch in '08 after a shaky start. Those accumulated losses seem to have been sunk into general running and admin costs. The Japanese search engine market is dominated by Yahoo, although Yahoo search is now powered by Google in Japan. This graphic, from SearchEngineWatch.com, reveals that Yahoo Japan holds 56.2% of the marketshare ...
Jul 29 2011
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5 Creative BlackBerry Commercials in India
Every brand needs to communicate their product message consistently to remain foremost in their consumers' mind. As one of the most popular mobile handset brands in India, RIM’s BlackBerry has paid their dues and communicated their product features in a creative manner. Here are five fun-loving ads to help ease your Monday blues: 1. We are the BlackBerry Boys Here is one of the hottest and most popular BlackBerry commercials by Vodafone Eassar in India. It's a really catchy song, and almost everyone in the country knows this rhythm. 2. BlackBerry Messenger Ad - ...
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