Mobile advertising expenditure is rocketing around the world, but nowhere like it is in China. Citing eMarketer, Chinese Internet research firm iResearch produced a graph showing rising mobile spending in China. By 2015, the figure will hit a whopping $1.4 billion, way ahead of major nations like India, Russia and Brazil. The folks at iResearch listed several points explaining why China’s mobile advertising expenditure will experience exponential growth in the future: China is the largest mobile phone market in the world. The last count was 900 million users. China’s smartphone sales volume is ...
IKEA Shanghai Partners Jiepang For Location-Based Rewards
Ikea recently launched its largest Asian store in Shanghai, and in an effort to engage more with visitors, IKEA is partnering with Jiepang (often dubbed the Foursquare of China) to offer visitors location-based rewards. From June 23 to July 30, Jiepang users who check-in at IKEA Shanghai and share their location status through Sina Weibo and/or other Chinese social networks will receive an exclusive IKEA badge. Users with the badge are entitled to an ice cream cone. Four lucky Jiepang users with the badge also have a chance to win a storage case (see picture) ...
China Plans a ‘Cloud Computing’ Zone, Free From Great Firewall

bySteven MillwardinAsia, Business, Web
China is building a 'cloud computing' Special Administrative Region (SAR), a specially-designed industrial zone for tech companies and start-ups that are working in the cloud computing/services sector. One astonishing feature of this RMB 1 billion (US$ 154 mil.) upcoming 'Cloud Zone,' which was announced only this week, is that it'll be free of China's internet-filtering - unaffectionately known as the Great Firewall - which means that the country-wide web censorship will not apply to those who work inside: so Facebook, Twitter, and lots of Google cloud sites will actually be accessible ...
Apple’s Tim Cook Spotted at China Mobile HQ, Talking 4G TD-LTE iPhone?

bySteven MillwardinAsia, Business
Apple's COO, Tim Cook, was yesterday spotted at China Mobile HQ in Beijing, raising speculation that Mr Cook was in the building to discuss a 4G TD-LTE iPhone with executives at China Mobile, the world's biggest mobile telco. The hawk-eyed spotter is a journalist at one of China's biggest financial newspapers, so although it's not a great photo, we have a reliable spotting of Apple's second-in-command. The journalist posted the photo to her Weibo, where it has since garnered over 3,000 retweets, and nearly 600 comments. In the accompanying text she ...
How Rakuten Plans To Gain Market Share in Indonesia [INTERVIEW]
![How Rakuten Plans To Gain Market Share in Indonesia [INTERVIEW]](http://www.penn-olson.com/wp-content/uploads/2011/06/rakuten_belanja_online-250x156.jpg)
Readers may remember us reporting the launch of Rakuten Belanja just earlier this month. With so many e-commerce sites launching and battling it out in Indonesia, we wanted to dig a little deeper into how Rakuten Belanja Online plans to gain market share in the next one or two years ahead. To that end, we interviewed Doddy B Ekaputra, Head of Marketing at Rakuten Belanja Online. You can read Doddy's thoughts below: 1. Rakuten is now officially launched in Indonesia. What's next? We aim very high in this market. And we are striving to be ...
Philips Heads to Cheaper West China, Following the Lead of Foxconn

bySteven MillwardinAsia, Business
The electronics firms Philips is following the lead of Foxconn in setting up facilities in Chengdu, in west China. It's part of a growing shift towards China's cheaper inner/south-western areas, which have cheaper land and labour than the main industrial areas around Shenzhen or Shanghai. The announcement today from Philips signals the start of huge new campus and regional HQ in Chengdu High-tech Zone, making it a neighbor of Taiwanese OEM, Foxconn. Fellow Taiwanese manufacturer, Acer, also recently decided to 'go west', with a new plant in nearby Chongqing. Philips already has ...
7 Things Companies Must Do to Succeed in Corporate Blogging
It is safe to assume that you already know why your company should have an active corporate blog, so rather than repeating our previous points, let’s talk about how your corporate blog should work to enhance the company’s profitability in a long run. A corporate blog is an essential communication tool for many start-ups and companies, both in U.S and in Asia. Here are 7 tips to help you get most out of your corporate blog. These tips are gathered as I manage a corporate blog myself, run a digital consulting ...
Cartier Joins Burberry, LV, and More Luxury Retailers with a Youku Brand Channel

bySteven MillwardinAsia, Creative, Video
Cartier, the exclusive jeweler and watchmaker, has launched a branded channel on Youku.com, China's biggest video-sharing site. It joins six other upscale brands - Louis Vuitton, Dior, Burberry, Gucci, Omega, and Mido - in opting to engage with Chinese consumers via Youku as a part of their social media strategy in the country. Cartier's branded channel - go take a look, if you fancy it - is a bit sparse thus far, with just four videos that have been watched only a few hundred times; but it's still in its infancy. ...
Going Out, Checking-in, and Being Seen: a Look at Jiepang [REVIEW]
![Going Out, Checking-in, and Being Seen: a Look at Jiepang [REVIEW]](http://www.penn-olson.com/wp-content/uploads/2011/06/Jiepang-review-04-250x250.jpg)
bySteven MillwardinAsia, Business, Startups
With over 100,000 people making check-ins every week, the indie Jiepang.com is China's biggest location-based service (LBS) - a social-network for sharing where you are, and what you're up to. As such, it's time for a review of its service and its apps. Then, for an interview with Jiepang's CEO and founder, check back here on Penn-Olson on Monday, for word on the company's brand and celebrity tie-ups, social strategy, and future ambitions (UPDATE: Monday; here's the interview). Apps and Social Connections So, the review... Since Jiepang check-ins can only be made ...
Flipkart Raised $20 Million From Tiger Global
byAnkit BathijainAsia, Startups
Bangalore-based e-commerce website FlipKart said on Thursday that it has received Series C funding amounting to $20 million from existing US-based investor, Tiger Global. The funding takes the total investment in Flipkart close to $31 million. Tiger Global had previously invested $8-10 million in Flipkart. “With consumers increasingly shifting their purchases online, it is imperative for us to expand our presence and take it to the next level. These funds will enable us to build capacity in our supply chain so that we can shrink customer delivery time lines while expanding our ...
Food Directory Infojajan.com Launches in Indonesia

byRatri AdityaraniinAsia, Business, Web
The largest information and digital media company in Indonesia, PT Infomedia Nusantara, has launched a new food directory portal: Infojajan.com. It claims to be the biggest and most complete culinary portal, not only because it includes information about a wide range of restaurants, but also because it covers smaller “hawker” food stalls as well. On Infojajan, visitors can find various culinary information from over 17,000 places of interest. The website is also equipped with a “Nearby” feature that tells users the nearest restaurant to your current location. Infojajan also contains updated ...
Asia’s Mobile Business Model

byWillis WeeinAsia, Business
Hello from sunny Singapore! I'm blogging live from Echelon where we have an interesting panel discussing about mobile business models in Asia. Moderator: Saumil Nanavati co-founder of Chalkboard Panelists: Andi Boediman, IdeoSource Tan Swee Yeong, Angel Investor Sandeep Casi, Cinemacraft Kenny Mathers, Nokia #1040: Panelists are doing their introductions, warming up. #1046: First question: What’s going on with mobile in Asia? Sandeep says that smartphones help to open up the Japanese mobile market which was previously very much controlled by the telcos, an interesting trend within Japan. He also feels that mobile is the key content consumption device in Asia, ...
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