After studying the top most engaging brands on the web and going in depth to see how Starbucks and Dell did it, I have gathered some tried and tested best practices businesses can apply into their own social media efforts. This is also an extension from my article, “How to: Be a Social Media Winner”. Most people teach theories but I prefer to show theories being implemented by real successful companies. So here goes! Be Relevant to Your Different Markets Different people from different geographical location and language consume information differently. The problem ...
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