If you have read W. Chan Kim and Renée Mauborgne’s book, "Blue Ocean Strategy", you would have a very good idea of what it is about. However, for those who prefer articles to books, here is an article that summarizes the essential characteristics of a blue ocean. I can’t teach you how to create one but I am going to use my own understanding from the book and also other resources to save you from drowning in the red ocean competition. Hopefully after reading this article, you would start setting your eyes ...
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