I'm not too sure how many of you out there have heard of thingsweforget. After being introduced to the site last year, I grew to become a fan of this kind samaritan's work - I checked in on the blog periodically, added the account on Facebook and Twitter, and secretly hoped that I would be able to chance upon a Post-It with an uplifting message on it too. I thought the person behind it was a selfless angel, spreading words of kindness and virtuous wisdom, throughout the streets of Singapore. Evidently a ...
Tag Archives: Creative
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![HP’s Printer Ad is a Gorgeous Art Piece [VIDEO]](http://www.penn-olson.com/wp-content/uploads/2010/08/youtube.jpg)
Sep 14 2010
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Creative Cubehead Ad. Pretty Cool?
How creative can a drink ad be? Drench, the drink, leveraged the rubik's cube recent boast in popularity to promote its product. A man with a seriously mixed up rubik head drank drench and managed to get his head back together. The message is easily understood after you catch the ad below. The ad's peculiar style captures our attention. At the end, it smoothly communicates its key product component - Its hydration capability. So far, the video has accumulated over six hundred thousand views on YouTube, not bad for a drink. It's a ...
Aug 26 2010
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Pure Creativity is Useless
Being creative is important but getting the key business messages across to the consumers is even more crucial. In today’s social media age, too many agencies and advertisers focus on getting the “buzz” right and loud. The key business messages are often forgotten. In essence, creativity is a supporting element to better communication. The video below did extremely well to illustrate how a creative campaign succeeds in generating buzz but failed miserably to communicate the business messages. Thanks @shahidm for the heads up.
Aug 18 2010
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Ad Stunt: McDonald’s Plants Sleepers Under Coffee Ads
Sometimes an ad design itself isn't strong enough to fully communicate an impactful message. McDonald's understood that and to create the perfect juxtapose, they planted sleepers under its coffee ads, promoting its 2 weeks free coffee campaign in Canada. The copy relates strongly with the planted sleepers: "Looks like someone could use a free coffee." It brings people laughs and gets people to talk about it. This isn't the first time McDonald's has produced such excellent coffee ads. We previously shared one that could literally produce steam!
Aug 14 2010
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HP’s Printer Ad is a Gorgeous Art Piece [VIDEO]
How creative can you be when selling a printer? Well, HP attempted by transforming its printer ad into a gorgeous art piece. It was explained that the video used the consistent and reliable printouts from its Photosmart printers to narrate a little story, speeding them up until they animate. The creative execution is good and it provides peripheral cues that the printer is smooth and fast. But we're unsure if the video hits the right audience. According to YouTube's data, most of the viewers are male aged 25 - 54. Is ...
Aug 5 2010
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10 Creative Ambient Campaigns
Need some inspiration for your campaign? You probably can find some here. We have gathered 10 creative ambient campaigns, which we feel have fulfilled both creative and communication aspects. Our pick within this list is Ogilvy's anti drunk driving campaign. This campaign isn't just creative and clear in its message. It is also spot on when targeting the right audience by rolling the campaign in a bar. From what it seems, the clients are probably smiling away given that budget didn't have to suffer much. Catch the list below and let us know ...
Jul 22 2010
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Creative Ad: Child Labour
Coming up with an ad is not easy. It needs to break through the clutter, and attract eyeballs. It needs to be memorable, and impactful. It needs to translate into increased sales. Wouldn’t it be nice to create an ad that would trigger action from your target audience immediately? When I saw the ad below, I couldn’t help but to be impressed by it. It is one of the best ads I have ever seen. And I think it serves as a good reminder to always think action when creating an ...
Jul 11 2010
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5 Amazing Soccer Commercials Ever Made
In celebration of this Sunday's World Cup final, Adfreak has put together 10 best soccer commercials we've ever seen. We caught all ten and have embedded five of our favorites below. Putting Nike's hugely viral "Write The Future" ad aside, our top pick is Nike Shox, Streaker spot. Unlike other fluffy ads, this spot has successfully communicated the product benefit through the use of humor and entertainment. Adidas’s Lionel Messi spot is our second, as his struggle to become the best player in the world clearly highlights Adidas’s tagline “Impossible is nothing”. ...
Jun 30 2010
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10 Amazing Beer Ads On YouTube
From sex to parody, there are many different ways to market a beer. Being a "sociable product" in nature, these ads tend to be humorous, bringing smiles at the end of the spot; a similar experience we get after having a nice drinking session with our buddies. Our favorite pick for this list would be Guinness’s spot, whereby the message "good things come to those who wait" was communicated perfectly. It is unique compared to the rest, as it doesn’t blatantly use sex or humor to capture attention. Instead, logic and a ...
Jun 24 2010
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10 Amazing World Cup Ads On YouTube
An event as charismatic as the World Cup has surely caught many advertisers' attention. From news network to beer, everyone wants a piece of the World Cup craze. Apart from official sponsors, most brands employ an ambush marketing tactic, whereby they run similar themed campaigns without actually mentioning the event itself. Obviously Nike and Pepsi are two leading brands, which have executed this tactic perfectly, with Pepsi's "naked bottle" as the latest ambush trick. Below are 10 ads, comprising both official and guerrilla advertisers' works. Among our favorites are ESPN, Nike, Budweiser and ...
Jun 21 2010
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Pepsi Bottles Will Go Naked If Argentina Wins World Cup
Argentina's coach, Diego Maradona has made a wacky promise that he will run around naked in Beunos Aires if Argentina were to win the World Cup. To Pepsi, this is more than just a hilarious promise, which the cola giant has smartly jumped on this opportunity to set up another ambush marketing tactic for this year’s World Cup. Here’s the deal. If Argentina wins the tournament, Pepsi will strip off all labels on its bottle for a week in the soccer fanatic country. Advertising efforts to hype up this fun and creative idea ...
Jun 12 2010
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Flash Mob In The World’s Best Airport
In a serious and fast paced garden city, the renowned Singapore Changi Airport decided to do something out of the norm to promote its millionaire shopping campaign – spend and stand a chance to win a million dollars. To push the word out, an unconventional method was used. A flash mob, and a massive one at that. Over 400 wacky dancers of different age groups came together to dance in the airport transit area. It started with a “mad” woman screaming fanatically, and the scene eventually burst into music and dance. It ...
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