Nike's 'Write the Future' viral ad has attracted over 12 million views in 2 weeks. Accompanying the viral video are 5 gorgeous print ads. The print ads are all snapshots of the video ad scenes, except that I don’t quite remember Robinho in it. The ads highlighted the key scenes of the video - heightening the World Cup enthusiasm and resonating with soccer lovers around the world. Most interestingly, Nike isn’t the official sponsor of World Cup, but that did not hinder its leverage. Brilliant. Change history with just one strike Arise, Sir Wayne The moment ...
Tag Archives: Creative
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May 29 2010
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10 Incredible Improv Everywhere Scenes
Stunning, powerful and viral. That's the goal of a marketing campaign. Often, we witness campaigns that are either too sales or corporate image driven. They could still work, but creativity is all they need to ensure money is better spent. Today, a campaign has to be both entertaining and newsworthy as consumers are increasing immune to advertisements. To capture their attention, a campaign has to be interesting, clutter breaking and something that people would want to share and pass on. (we have a list of digital examples here) That reminds me of Goodby ...
May 26 2010
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Uniqlo Lucky Line Twitter Campaign Goes Wildly Viral
What are the chances of seeing an Asian topic on Twitter’s Worldwide Trending Topic list? Pretty low but Uniqlo, one of Japan’s largest casual wear retailers, did it. In fact, the campaign (launched to celebrate Uniqlo’s 26th birthday) is so well received that it has dominated the trending top spot for 2 consecutive days! No need for sophisticated strategies. The idea is amazingly simple. Its “lucky line” allows Twitter users to “queue” via a tweet and every 26th user who joins the virtual line will receive a coupon worth ¥1,000. So, the queue ...
May 23 2010
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Nike’s Star Studded Viral Ad Spices Up World Cup 2010
The FIFA World Cup is just around the corner, and soccer fans (like me) can certainly feel an air of anticipation for this once every 4 years soccer event. Nike understands how soccer lovers think and has intelligently spiced up the excitement through its star studded viral ad, featuring soccer superstars like Wayne Rooney, Cristiano Ronaldo and Fabio Cannavaro. The ad highlighted the impact of one’s pass, shot and tackle. Each crucial intervention could potentially change the life of a soccer player, or even the nation. In this 3 minutes short film, ...
May 22 2010
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Google’s Playable PAC-MAN Logo Offers Great Display Ad Idea
Google's PAC-MAN logo, displayed today, has certainly caught our attention (right). It isn't just a pretty static logo, it's a playable PAC-MAN game embedded on Google's frontpage! I had my 5 minutes of fun, dodging and gobbling, and reliving the good old PAC-MAN days. If this PAC-MAN doodle were an ad, I would have given it a near perfect 10. It has a great mix of interactiveness and fun. The game was so creatively made that many of us would feel the urge to share it with our friends. Of course, ...
May 17 2010
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3 Amazing Viral Ads You Can’t Miss
The list of top 10 viral ads in the month of April has been released by goviral. We have watched all 10 of them and decided to feature our top 3 in this post. The brands behind them are Heineken, Samsung and Coke. Surprisingly, only one out of the three used humor as their viral strategy. Heineken, like its previous walk-in fridge spot, retained its male centric humor. Samsung used a card throwing expert to show off its camcorder's fast movement capturing ability. Coke smartly leveraged on the upcoming FIFA world cup ...
May 15 2010
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CREATIVE: An Experiential Pizza Ad In A Video!
How cool can a frozen pizza ad be? With creativity, the ad could be hugely experiential. In a partnership between Findus (the top frozen food brand in France) and Dailymotion, an ad is developed to play every 3 minutes in thousands of selected videos. It might sound like spam but the creativity of this ad is going to compensate it, at least for the first time you see it. We're not going to spoil the show by telling you what exactly happened. Catch the video below to experience the ad yourself. Enjoy! Creative ...
May 14 2010
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How A Guy Creatively Landed His Dream Job Using Google AdWords
Want to find a job so badly but don't have any idea how to get started? Maybe Google AdWords can help! Alec Brownstein has shown how Google AdWords and a mere $6 can help you land a dream job. Last summer, Alec had a desire to make a change in his career. He wished to work at “a really creative shop for really creative .” So, he took the first step by Googling his favorite creative directors, and realized that there aren't any search ads on the results page. He assumed that ...
May 12 2010
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10 Bizarre Advertising Spaces
Our previous post on 5 Interesting Advertising Spaces has featured ad spaces on an urn, fly, straw and even tests paper. If that post didn't surprise you enough, check out Oddee's list of bizarre ad spaces. Among the list, 2 particularly caught my attention. The first is an ad space on a bloated chin. Du, from central China, is hoping to raise 5,000 GBP to have it returned to its original state. The second is on a 42GG cleavage of a woman, which online gambling outfit Golden Palace, had purchased a 15 ...
May 2 2010
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Top 5 Most Shared Creative Ads On Penn Olson
Advertisements are everywhere and have become an integral part of our environment. They intrude our mental boundaries and turn our want to a need. Nonetheless, many of us still appreciate them in terms of their art direction, copy-writing and creativity. This is what we have witnessed here in Penn Olson. We love sharing brilliant ads and we know they suit your taste when the share counts are high. Here are the top 5: #5 - VIDEO: McDonald’s Ad Produces Steam! 120 shares: 110 retweets, 10 fb shares #4 - 15 Brilliant Building Ads 220 shares: 170 ...
Apr 26 2010
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10 Visually Engaging Ads
We're exposed to more than 3,000+ ads per day and of course not every ad commands equal attention. To break through clutter, the print ads that you're about to see below employ high visual engagement. They command attention even as we speed through the busy walkway to our destinations. In a glance, they are able to communicate their message succinctly, stir your emotion and even trigger your laughter. We shall let the ads do the talking... and do let us know your favorites via comment below! 10. Stop Abuse 2. Don't Talk While Drive 3. ...
Apr 25 2010
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5 Interesting Advertising Spaces
Update: Added another interesting ad space – fly. Thanks @YvonneDahler for the heads up! Advertising messages can be successful not only due to how they are conveyed, but where they are placed as well. I am referring to the specific medium used to carry the content. It can be the usual media such as a poster, online banner, TV and newspaper. However, some marketers (and ad hosts) challenge the norm, think out of the box, and redefine where ads should be placed. Call it weird or creative. They want a medium that ...
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