![Funny Specsavers Parody Ad Goes Viral [VIDEO]](http://www.penn-olson.com/wp-content/uploads/2010/04/specsavers-viral-ad-250x205.jpg)
Want to create a viral ad but lack inspiration? How about creating parodies? Specsavers tried it and enjoyed huge success. The ad is a parody of another viral ad titled, "The AXE Effect - Women - Billions" (over 3 million views), in which a throng of women dashed and swam towards a guy, who was vigorously spraying Axe deodorant on his body. Specsavers created the exact same ad, except the women were turned off by the spectacle instead. The ad ended with a line of promotional texts that spotted the same typeface ...
Tag Archives: Creative
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![Evian Babies Print Ads [PICS]](http://www.penn-olson.com/wp-content/uploads/2010/03/evian-roller-babies-250x250.jpg)
![First iPad Commercial Aired [VIDEO]](http://www.penn-olson.com/wp-content/themes/penn2/thumb.php?src=wp-content/uploads/2010/02/ipad_hero4_20100127.jpg&w=250&h=250&zc=1&q=90)
![Creative HANDJOB Ads [VIDEO]](http://www.penn-olson.com/wp-content/uploads/2010/02/handjob-250x250.jpg)
Apr 7 2010
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4 Viral Videos
Last month's viral video list was largely made up of videos from big brands like Adidas, BMW and Nike. We have chosen 4 to screen below. Our pick is BMW's viral ad, which features a stunt act. It involves pulling a table cloth off an extra long dining table, while keeping the nicely placed dining utensils intact. Though there are doubts on whether the act is real, the video has gathered over 2.6 million views so far. Stunts never fail to captivate - BMW leveraged on this fact to illustrate the speed ...
Apr 1 2010
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Evian Babies Print Ads [PICS]
Evian's Roller Babies viral video has attracted more than 100 million views so far, and was featured on YouTube and Time’s top chart. It was a resounding success, at least in terms of media impact. Now, the premium water company has created a series of print ads to ride on its viral video success. The ads feature adults wearing t-shirts with baby bodies imprinted on them to trigger recall. Unfortunately, l doubt these ads would gain even a quarter of the success of the video. Check out the print ads and ...
Mar 22 2010
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5 Brilliant Ambient Advertising Campaigns
It is often the creative juices flowing behind ads that determine media impact and ROI. The 5 ambient ads below are great examples of how others have done it right. I personally love the upside down Gap campaign. The campaign's main theme was boldly delivered, catching many by surprise. The natural thing to do next was to visit the store, find out what was happening and say, "what a cool campaign!" This campaign would definitely resonate in our mind for a long time, especially if we have witnessed it ourselves. Click on the ...
Mar 19 2010
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Brilliant Ads: Find The Job You’re Suited To
The importance of choosing the right job is highlighted by these CareerOne ads. These ads daringly used the names of three famous people and matched them with made-up job designations that would not have gotten them the level of success their real jobs have. The ads bring not only humor but provoke our thoughts with questions like these as well: "Could I be in this position?" "Am I maximizing my potential?" So, have you found the job you are suited to?
Mar 14 2010
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Brilliant Ads: How Durex Condom Fits Into Her Body
Once our eyes are set on it, these ads automatically create explicit images in our mind. The Durex logo is placed perfectly at the "sweet" spot. The words that make up the visuals are sufficient to convey the message. Do they mention anything about Durex's condom quality? No, because there isn't a need to. Its peripheral cues magically place Durex right at the top of our minds with a clutter breaking effect. Designer: Andrej Krahne - - - Via: adsoftheworld
Mar 11 2010
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Brilliant Ads: The 2010 Vancouver Paralympic Games
The 2010 Vancouver Paralympic Games advertisements are a real shocker. But in a good way. Each print ad conveys strength while all that is shown are athletes with missing limbs. Oh the irony, these athletes are no where close to what we call, "disabled." The ads communicated two messages succinctly: (1) they're handicapped, but (2) they're tough. It is the usual message made simpler and more striking. There is no room for sympathy, only admiration. Also, when we look at the TV commercials, both ended with the athletes adopting the same posture as they did ...
Mar 8 2010
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First iPad Commercial Aired [VIDEO]
The very first iPad commercial was aired during Oscars, explaining why Apple CEO Steve Jobs was spotted on the red carpet, as reported by Mashable. The 30 seconds spot gave a quick run through of the iPad: its ultra slim physique, cool functions and gorgeous graphic display were all captured in a video made with a familiar style . Apple never fails to surprise us, bringing "cool" to the next level. Great ad and an even better execution. Catch it below. Apple iPad Official TV Ad
Feb 21 2010
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Will This Anti Smoking Campaign Work?
The Onion came out with a pretty creative anti-smoking campaign that brands smokers as gays. Most youngsters think that smoking is cool and the usual hard facts technique or fear advertising doesn't seems to work. This very campaign is here to rid the macho image youngsters associate with smoking, by communicating what most youngsters can relate to better. No offense to gays but the video is extremely hilarious, as expected from the Onion, the famous satire news site. Catch the video below. -
Feb 13 2010
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Creative HANDJOB Ads [VIDEO]
Yes, I'm talking about HandJob, the product that helps you tighten your grip for easy champagne or jar opening. What else, right? Some might find it disturbing, but from the number of views (over 600k at the moment) the company's first YouTube video is getting, they are definitely the minority. Catch the video below. Note: This video may not be suitable for minors. HANDJOB! The company also came out with a Valentine's Day special. Viewers discretion is advised. Valentine's Day Special The ads are creative but the usefulness of the product is questionable. What ...
Feb 8 2010
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ALL IN ONE: Watch & Vote Super Bowl Ads Here
Catching the Super Bowl Ads can never get easier than this. Forbes has created a one stop ad viewer that's really brilliant. No more Googling or YouTubing, the 2010 ads will be available on the viewer, together with a voting function, at the end of the Super Bowl. Will Google's ad appear? We shall see. Meanwhile, you can enjoy last year's compilation of Super Bowl ads below. // You must have Adobe Flash Player 9 or higher installed to view this content What's hot and what's not? Let us know your thoughts below. - Image from Wikipedia
Feb 5 2010
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Walmart’s Clown Ad: 1.7 Million Views In A Week
Walmart's clown ad claimed top spot in AdAge's weekly viral chart with more than 1.7 million views on the web last week, overtaking Evian's Roller Babies. Another notable ad video that is on the list belongs to Bridgestone's "3 Friends and 1 Whale" teaser. Creativity wise, I would certainly pick it over Walmart's ad. Bridgestone created a teaser that got me hooked almost immediately. The weird settings (a whale in the car?) made it even more intriguing. Walmart, on the other hand, emphasized on low prices, predictable but humorous. Check out both ...
Taiwan’s EZTABLE Raises $1.5 Million in Series A Round, Heads to Mainland China
Feb 9, 2012
VCotton Wants to Knock Your Socks Off. And Sell You New Ones
Feb 8, 2012
Agate Studio Wants to Make the World Happier With Games
Feb 8, 2012
CyberAgent Ventures Invests in Vietnamese Music Service
Feb 7, 2012
Perx’s ‘Chop Mob’ Helps Coffee Bean Increase 50% in Transaction
Feb 8, 2012